Zero-Party Data

Zero-party data, first-party data – what’s the difference? Find out why zero-party data is the key to hyper-personalization and how to unlock it.

In this guest post from Iterable, learn how to integrate your zero-party data across email, push, SMS, and more for personalized marketing.

Navigating the changing data compliance landscape can be tricky, but we’ve got you covered with these data collection best practices and tips.

Increase conversions and build trust through consumer-consented data—that is, zero-party, first-party and contact data—effectively.

Landing pages let you capture leads, launch products, grow your list and connect with audiences. Here are some of the best practices for building an effective landing page.

Ready to move on from third-party data? Learn how to go straight to the source with consumer-consented data.

Zero-party data allows brands to deliver the personalized experiences that customers expect. Here's how to collect it and put it to use.