IGK launched with two core quizzes: one that matches shoppers to the perfect shampoo and conditioner, and another that recommends the right hair color based on current tone and treatment history. These experiences built the foundation for a guided shopping journey that's driven a 19% lift in AOV and a 30% boost in hair dye sales.
IGK’s hair color quiz is also linked directly from their product page on Ulta, with a “Find Your Shade” CTA, bringing personalized guidance into the retail discovery flow and capturing shoppers mid-decision.
The newest addition to IGK’s quiz lineup helps shoppers build their dream styling routine. By asking about texture, thickness, tools, and top concerns, the quiz recommends products like mousse, foams, and serums tailored to their goals.
IGK runs a mix of targeted exit-intent pop-ups powered by Digioh, from prompts to take the styling quiz, to free shipping and abandoned cart reminders. They even launch offer-specific pop-ups during major holiday sales. Each one is precisely timed to keep shoppers from bouncing.
From first click to post-purchase, Digioh helps brands optimize every moment of the customer journey. Here’s how this brand is building smarter, higher-converting experiences.
Digioh has been an invaluable partner, consistently demonstrating their expertise and willingness to go the extra mile. Unlike many marketing partners that merely present a standardized and often irrelevant deck, Digioh actively collaborates with our team to provide innovative strategies tailored to our needs, driving real results. Their commitment to our success truly sets them apart in the industry.
Tony R. Boucher
Senior Lifecycle Manager at Neon Flux (IGK's agency partner)
Capture more leads, boost conversions, and personalize the customer journey with a custom-built quiz powered by Digioh. Whether you need product recommendations, lead segmentation, or guided selling, we’ll help you create a high-performing quiz that fits your goals and brand.
Get a personalized haircare & styling edit tailored to your hair type, routine, and style goals with this hair quiz powered by Digioh.
With so many lash options—magnetic, DIY extensions, strip lashes, and more—Lola’s quiz makes finding the perfect match easy. In just minutes, it guides shoppers to their ideal style, simplifying decisions and boosting conversions.
House of Bō switched from Octane AI to Digioh for advanced quiz functionality, on-brand design, and deeper personalization. Their Fragrance Finder matches shoppers to their perfect scent in just 3 minutes—while capturing zero-party data to fuel targeted marketing through Klaviyo and Attentive.
