Customer Data Platforms: Are They Worth the Hype?
CRM, ROI, CPC, SEO. Marketers love their acronyms almost as much as they love conversions. Every year, there’s a dozen or so new terms added to the list of buzzwords, only to fade away in the wake of newer and shinier tech. But there’s one that’s continued to have explosive growth in the past few years: CDPs, or Customer Data Platforms. But are CDPs worth they hype? Read on to find out...Read More
Email Preference Centers: Best Practices to Reduce your Unsubscribe Rate (with Detailed Examples)
Your email list growth is a function of both your opt-in rates and your unsubscribe rates. There's a lot of information about increasing opt-in rates, but less is said about unsubscribe rates. Here are our top tips to trim your unsubscribes....Read More