CRM, ROI, CPC, SEO. Marketers love their acronyms almost as much as they love conversions. Every year, there’s a dozen or so new terms added to the list of buzzwords, only to fade away in the wake of newer and shinier tech. But there’s one that’s continued to have explosive growth in the past few years: CDPs, or Customer Data Platforms. But are CDPs worth they hype? Read on to find out...

Your email list growth is a function of both your opt-in rates and your unsubscribe rates. There's a lot of information about increasing opt-in rates, but less is said about unsubscribe rates. Here are our top tips to trim your unsubscribes....

Discover how to take your email marketing from so-so to amazing with data-backed, actionable tips...