How Bonafide Lifted Onsite Conversion 469% and Drove 6.64% of Online Revenue With a Personalized Quiz

Bonafide built its DTC business around education and credibility. For shoppers evaluating hormone-free, prescription-free products, the online experience needed to do more than display a catalog: it had to explain options clearly, understand individual needs, and help each customer feel confident choosing a product.

After evaluating many other vendors, Bonafide selected Digioh as their product recommendation quiz partner. The decision alone has led to an increase of 469% in CVR in just one month for Bonafide, and they’re only getting started! 

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The Challenge: Personalize Customer Education Without Building a Quiz From Scratch

Bonafide wanted to increase average order value, customer lifetime value, and onsite conversion while preserving the clarity and trust that are central to the brand. A product quiz offered a way to translate those goals into a guided digital experience.

The quiz needed to go beyond a basic survey. Recommendations had to account for variables such as symptoms, age, and individual results, while giving the team enough flexibility to keep improving the experience. Building that level of logic internally would have required significant development time and cost.

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‍The Approach: Turn a Product Quiz Into a Guided Education Experience

Bonafide selected Digioh after evaluating multiple vendors and worked with the team to build a customizable quiz that could educate shoppers and move them toward a relevant product recommendation in just a few questions.

• Make the quiz easy to discover. Bonafide placed the experience prominently in its homepage navigation and also promoted it with an onsite slider so more shoppers would enter the guided journey.
• Use questions to increase purchase confidence. The quiz gathers information about each shopper’s needs and uses those responses to shape more relevant recommendations instead of presenting the same products to everyone.
• Capture preference data for future personalization. Quiz responses create a richer first-party data set that can support segmentation and remarketing after the initial visit.
• Build for iteration, not a one-time launch. Bonafide chose a partner that could help the team launch quickly, refine logic, and continue expanding the quiz as its personalization strategy matures.

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The Results: A 469% Conversion Lift in the First 30 Days

Within 30 days, Bonafide’s Digioh quiz achieved a 14.8% conversion rate, representing a 469% lift. The quiz also drove 6.64% of the brand’s total online revenue during that same initial period.

The impact went beyond immediate sales. By capturing first-party data and pairing it with personalized product recommendations, Bonafide created a stronger foundation for future remarketing and lifecycle campaigns.

The next phase is focused on using the quiz with existing customers and pushing the resulting preference data into additional customer data and email systems, extending personalization beyond the first purchase.

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Why It Worked: Education and Personalization Reduced Purchase Uncertainty

• The quiz solved a real pre-purchase education gap. Shoppers received guidance based on their own needs rather than having to interpret a complex product set alone.
• Personalization supported credibility. The experience matched Bonafide’s emphasis on clarity and trust while making recommendations feel more relevant.
• Prominent placement increased participation. Navigation and onsite promotion made the quiz a visible part of the shopping journey instead of a hidden feature.
• The data had value beyond the quiz. Responses created a foundation for more targeted lifecycle marketing and future customer journeys.

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Key Takeaways for Ecommerce Marketers

• Use quizzes to educate, not only recommend. For considered health and wellness purchases, the explanation behind a recommendation can be as important as the recommendation itself.
• Design logic around the decisions customers actually face. Age, symptoms, goals, and other relevant inputs can help a quiz reduce uncertainty when the product choice is personal.
• Promote the guided experience where shoppers will see it. Navigation, sliders, and other onsite placements can make the quiz a core conversion path.
• Plan the data activation strategy early. The long-term value grows when quiz responses feed segmentation, remarketing, and lifecycle programs.