The Fitting Room quiz goes beyond size. It asks about cup gaping, strap slip, and band tightness to uncover common fit issues, and then matches shoppers with styles that solve them. It even factors in wear-and-tear by asking the age of their current bra.
Unsure of your size? One click brings up a fit guide without having to navigate away from the quiz. This lightweight modal helps shoppers learn how to measure themselves, reducing drop-off and encouraging completion.
The final quiz question asks for preferred underwear styles and size, capturing valuable zero-party data beyond bras. This not only enables a thoughtful product match but creates a built-in upsell opportunity tied to shopper preferences.
The results page adapts based on the shopper’s answers: if their current size seems off, they’ll see a suggested new size with an explanation; if their size looks right, they’re told they’re among the 15% getting it right—echoing the quiz’s opening message. Each shopper also gets a CTA to browse filtered product listings in their recommended size, making the path to purchase seamless and personalized.
From first click to post-purchase, Digioh helps brands optimize every moment of the customer journey. Here’s how this brand is building smarter, higher-converting experiences.
Capture more leads, boost conversions, and personalize the customer journey with a custom-built quiz powered by Digioh. Whether you need product recommendations, lead segmentation, or guided selling, we’ll help you create a high-performing quiz that fits your goals and brand.
In just 5 quick questions, this swimsuit style quiz by Andie can pair you with the perfect bikini or one-piece for your next pool day. All this data is passed back in Klaviyo for automated retargeting perfection.
