Let’s be real…ecommerce marketing can feel overwhelming sometimes. 

Whether it’s building personalized campaigns, figuring out how to actually use all the data you’re collecting, or just getting shoppers to engage, the challenges are real.

But here’s the good news: you don’t have to tackle it all by yourself. With Klaviyo and Digioh, you can simplify your strategy while delivering smarter, more personalized experiences that your shoppers (and your revenue numbers) will love.

Digioh helps you collect the right data—like preferences and interests—and Klaviyo helps you turn that data into campaigns that connect. It’s all about making marketing easier, more effective, and dare we say…kind of fun.

To help you make the most of this dynamic duo, we’ve outlined 6 steps to creating high-converting campaigns using Klaviyo and Digioh. 

These are the same strategies leading DTC brands are using to boost conversions, grow their lists, and increase customer lifetime value (CLTV). 

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Step 1. Define Your Goals—And Make Them Measurable

First things first: know where you’re headed. Success isn’t about doing everything—it’s about doing the right things really well.

What do you want your campaigns to achieve? Too often, marketers start with vague goals like “boost conversions” or “increase sales.” Instead, define measurable objectives that align with specific actions. 

Having clear objectives will guide everything from the data you collect to the campaigns you create. For example:

• “Increase email list size by 15% in Q1 using targeted pop-ups.”
• “Boost repeat purchase rate by 10% through personalized post-purchase email flows.”
• “Improve abandoned cart recovery rate by 15% using dynamic email and SMS flows.”
• “Drive a 20% lift in quiz completions by testing a new incentive.”

To hit these goals, identify which metrics you’ll track (e.g., conversion rates, AOV, retention rates) and map them to actions throughout your funnel. The clearer your goals, the easier it is to measure and improve performance.Try this:Write out your primary goal for the next 90 days, list the metrics that will measure success, and identify one immediate action to take (e.g., launching a targeted pop-up campaign or A/B testing an email flow).

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Step 2. Personalize Onsite Experiences With Quizzes and Pop-Ups

Your website is more than a storefront—it’s a golden opportunity to connect—if you use it strategically. With Digioh, you can create personalized pop-ups and quizzes that guide shoppers, capture valuable zero-party data, and set the stage for more targeted campaigns.How to use pop-ups effectively:

• Welcome pop-ups: Offer a discount (e.g., “10% off your first order”) in exchange for an insight, like asking, “What are you shopping for today?” Responses can inform segmentation.
• Behavioral pop-ups: Use targeting rules to display pop-ups based on actions, like showing cart reminders to shoppers who haven’t checked out or highlighting relevant products for browsers.
• Exit-intent pop-ups: Prevent drop-offs by addressing objections. For example, “Still deciding? Here’s free shipping to help you out.”

How to use quizzes effectively:

• Build trust and guide decisions: Shoppers often face decision fatigue. A quiz (like a skincare finder or a style guide) simplifies the journey while collecting preferences.
• Incorporate incentives: Offer a reward for completing the quiz, like a personalized discount or early access to products.
• Use branching logic: Tailor the experience based on answers (e.g., “What’s your skin type?” leads to specific product recommendations).

Try this:

Create a simple welcome pop-up or a 5-question quiz. Sync responses with Klaviyo to segment shoppers immediately and personalize follow-ups. Use Digioh’s templates to speed up the process.

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Step 3: Sync Zero-Party Data With Klaviyo for Segmentation That Converts

Data is only as valuable as what you do with it. By syncing the insights you collect through Digioh directly into Klaviyo, you can enrich customer profiles and create hyper-targeted segments that make your campaigns smarter and more effective. Afterall, personalized campaigns aren’t possible without segmentation. Klaviyo makes it easy to group shoppers based on behavior, preferences, and quiz or pop-up responses.Examples of segments (and how to create them):

• Shopping preferences: Use quiz data to create segments like “Shoppers interested in eco-friendly products” or “Gift buyers looking for ideas.”
• Engagement levels: Identify high-value shoppers (frequent buyers) and lapsed customers (no purchases in 6 months) to tailor re-engagement efforts.
• Lifecycle stages: Separate first-time buyers, repeat customers, and VIPs, and create campaigns specific to their needs.

How to use these segments:

• Send targeted promotions to new subscribers based on their preferences.
• Create retention-focused campaigns for VIP shoppers, like early access to new arrivals.
• Re-engage lapsed shoppers with exclusive offers or an updated quiz to refresh their preferences.

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Step 4: Build Automated Email and SMS Flows That Feel Personal

Now that you’ve got the data and segmentation, it’s time to put it to work. Build automated flows in Klaviyo—like welcome series, abandoned cart emails, or post-purchase follow-ups—that feel personal and timely, so shoppers are more likely to engage. 

• Welcome flow: Introduce your brand and 
• Quiz results: Customize your messaging based on quiz responses (e.g., “Thanks for taking our skincare quiz! Here’s your personalized routine”).
• Abandoned cart flow: Trigger emails with dynamic content, like the exact items they left behind or reviews to build confidence.
• Post-purchase flow: Share tips or FAQs related to their purchase, like care instructions or styling ideas.

Your shoppers will thank you (and so will your bottom line).

Try this:

Set up one automated flow in Klaviyo (like a welcome series) using Digioh’s data. Pair it with a complementary SMS campaign to maximize engagement.

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Step 5: Test and Optimize for Continuous Improvement

No campaign is perfect on the first try (and that’s okay!). Use A/B testing to see what resonates most with your audience—whether it’s the design of a pop-up, the wording in an email, or the incentive offered in a quiz. Here are a few ideas of what to test:

• Pop-ups: Test different designs, incentives, and copy. Example: “10% off your first order” vs. “Free shipping on your first order.”
• Quiz questions: Test the number of questions or the wording. For example, a quiz titled “Find Your Perfect Skincare” might convert better than “Take Our Skincare Quiz.”
• Email content: A/B test subject lines, layouts, and calls-to-action (e.g., “Shop Now” vs. “View Your Picks”).

Keep in mind that timing matters. Use Klaviyo’s analytics and Digioh’s targeting features to send messages when they’re most likely to be seen and acted on. Whether it’s a post-purchase upsell or a last-minute holiday deal, great timing = better results.

Try this:

Pick one campaign element to test this week—like pop-up copy or an email subject line. Use the results to refine your approach moving forward.

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Step 6: Monitor and Refine for CLTV

Long-term success is all about the big picture. Use Digioh and Klaviyo’s reporting tools to track the impact of your campaigns on customer lifetime value, so you can understand what’s working, find areas for improvement, and build long term relationships with your shoppers.

Metrics to monitor:

• Purchase frequency: Are quiz-takers buying more often than other segments?
• AOV: Are personalized recommendations increasing cart sizes?
• Retention rates: Are shoppers engaging with post-purchase campaigns and coming back for more?

What to do with these insights:

• If quiz-takers show higher retention, create more quizzes to attract similar shoppers.
• If certain segments (e.g., VIP customers) have a higher AOV, prioritize them with exclusive campaigns.
• Use performance data to update your pop-ups, quiz incentives, and follow-up messaging regularly.

The more you know, the better you can tweak your strategy.

Try this:

Schedule a monthly review of your metrics. Use the insights to identify one improvement to implement for the next 30 days.

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How Digioh and Klaviyo Simplify it All

If all of this sounds like a lot, don’t worry—we’ve got your back. With Digioh’s intuitive tools and Klaviyo’s powerful automation, these steps are easier than you think. You don’t need to be a data scientist or a tech wizard to create campaigns that work.

Feeling inspired? These 6 steps are just the beginning. If you’re ready to dive deeper and unlock the full potential of Klaviyo and Digioh, we’ve got just the thing for you: The Ecommerce Marketer’s Guide to Zero-Party Data.

Inside, you’ll find tactical tips, real-world examples, and advanced techniques to help you simplify your strategy, deliver personalized experiences, and maximize your results.