Looking for quiz inspiration? Here's our favorite eCommerce quizzes and what we love about them.
Want to know the secret weapon that’s changing the way eCommerce brands talk to their customers? It’s not complicated analytics or expensive software – it’s the quiz. Personalization and zero-party data might sound like marketing jargon, but quizzes make these powerful concepts available to brands of all sizes. They’re the bridge between what your customers want and what you can offer them, turning browsers into fans who feel truly heard.
Don’t worry. You won’t be grading customers on their knowledge about your brand. Instead, you’ll use quizzes to get your customers to engage with your website and sell more by recommending products. We’ll show you why you need quizzes, some real-life examples, and how to get started with your quizzes.
Interactive quizzes used by eCommerce stores are an engagement tool to pull in visitors, collect data, and direct them to products that match their needs. These quizzes are a set of questions designed to get information about the buyer’s preferences, needs, or challenges they might face. It’s like having a personal shopper assist you online by giving custom product recommendations.
Take CrazyBulk, for example. By implementing a product recommendation quiz, they achieved a stunning 141% boost in conversion rates and a 16% increase in average order value. Their quiz helps customers navigate their supplement offerings by understanding their fitness goals and experience level, making product selection feel personal and informed.
The objectives of using these finder quizzes are multi-faceted:
Consider it as an inviting yet informative way for potential customers to get to know what your brand offers while getting the data you need for personalized marketing through your website, email, SMS, ads, and other channels.
These quizzes cleverly direct customers to products that match their needs and preferences, enriching the shopping experience and moving the sale forward. From skincare regimen finders to footwear style selectors or shade finder quiz options - these interactive experiences make eCommerce shopping more bespoke and fun.
Quizzes have many benefits, starting with improved customer engagement. Interactive tools like quizzes entice visitors to engage more and spend more time on your site, thus increasing their connection with your brand. This deeper level of interaction often leads to higher conversion rates because customers get more attached to the products they are considering.
When IGK Hair implemented their hair color product quiz, they saw more than just increased engagement – they achieved a 30% increase in color product sales. The quiz helped customers find their perfect hair color match, leading to a 19% rise in average order value. By guiding customers to the right products, quizzes create confidence in purchase decisions.
Quizzes can increase sales because of personalized product recommendations. When customers get recommendations that match their individual needs and preferences, they are more likely to complete a purchase. This customization increases sales and customer satisfaction by making customers feel recognized and valued by the brand.
Lastly, through quizzes, eCommerce businesses can collect zero-party data directly from customers who willingly give information about themselves. These valuable insights help to refine marketing strategy since brands can tailor campaigns that are more focused and impactful based on customer preferences and behaviors - ultimately strengthening the connection between brands and customers.
Seeing is believing. While quizzes are a relatively new concept in eCommerce, here are some real examples from Digioh customers to help inspire you.
How can you keep users engaged while taking a quiz? Improving drop-off rates is one of our team's top priorities when creating and refining a quiz. Our team is in love with the progress bar on Andie's swimsuit quiz: instead of a simple progress bar, their quiz features an elegant swimmer that follows a visitor across the top as they take the quiz.
Why a progress bar? Shoppers want fast results. Showing them how far they are along on a quiz keeps them engaged. If the progress bar shows that they’re only one question away from their results, shoppers are more likely to finish your quiz. Here’s why we love Andie’s unique progress bar:
Even better, Andie Swim uses their quiz data to power automated email campaigns in Klaviyo, leading to a 55% increase in YoY email revenue!
There’s a hidden opportunity within your eCommerce product quiz: customer education. Shoppers often take quizzes because they don’t know which product they need, so don’t stop at recommending a product; tell them why it’s the best fit!
BEDGEAR's quiz results page breaks down the reasoning for every recommendation.
See how much detail BEDGEAR fits in their results page! Every quiz question informs the result, and they tell you how at the end.
Here’s what we love about BEDGEAR’s results page:
Being a new mom can be hard. Many questions arise with this new season of life, and Willow helps new moms every step of the way. We love how Willow chose to build two forms: a product quiz to help shoppers find the right pump, and a sizing guide to help them identify exactly the right size for them.
Something unique about Willow’s product quiz is just how informative it is. After each answer, Willow adds a helpful “Did you know?” with facts about breastmilk and how their products help breastfeeding moms. They educate the customer as they take the quiz. Sharing knowledge builds trust with a customer. You deliver value even before their purchase!
In addition to their product quiz, Willow built a second form as a sizing guide. Shoppers can compare measurements and sizes quickly on a sidebar that comes out on the product page. Those who still have questions can go through a detailed sizing guide and measure using a phone app (also a great way to drive app downloads!) or a helpful printout.
Clicking the "size guide" brings up a helpful chart. For shoppers who need more information, Willow also provides an interactive size finder.
While there are many great things about Willow’s quizzes, here’s why we love them in particular:
To create great eCommerce quizzes, you must follow best practices that make them engaging and useful. Top quizzes grab user’s attention and deliver insights that improve the shopping experience. That means planning the quiz structure, question formulation, and outcomes carefully.
By following these principles when creating, eCommerce businesses will keep customers engaged with great content and harness valuable data to increase customer satisfaction through smart data use collected via these interactive experiences.
Creating an ecommerce quiz means crafting questions that grab participants and get them to complete the quiz. These should be practical and thought provoking like a footwear quiz asking about designs and use cases. Mixing these two ensures the quiz stays interesting and relevant.
By adding pictures to interactive features quizzes become more visually appealing and user friendly and overall a better experience and a great example to follow for others looking for inspiration for their own quizzes.
In short, curating the right questions allows customers to find products that are perfect for them and makes the shopping journey better. A nice and educational interaction with the quiz gives ecommerce businesses valuable insights while they deliver personalized recommendations and better customer service.
An engaging quiz from start to finish is key to keeping users interested. Adding beautiful images and interactive features like visuals and humor can increase engagement and understanding of the user, making it informative and fun.
Minimizing participant drop-off during quizzes should also be considered. Open-ended questions have higher abandonment rates than other types of questions. Using mostly multiple-choice questions can help keep the user engaged throughout. A well-structured quiz that’s easy to navigate not only improves customer satisfaction but also increases their interaction with it.
Using quiz results can transform marketing for ecommerce businesses. By breaking down customer answers from quizzes they can create super personalized marketing initiatives that speak directly to individual customer needs and desires and increase retention.
This way promotional activities are more connected to the target customer. By matching product recommendations to a customer’s answers in a quiz the overall shopping journey can be improved. Customers who see product recommendations that reflect what they said in the quiz feel more satisfied and more valued as a customer which equals more loyalty and higher conversion rates.
A well-designed results page with tailored product recommendations doesn’t just help customers find products that fit their needs but also encourages them to buy again. By using data from quizzes ecommerce businesses can sharpen their outreach on result pages by creating campaigns that offer a more personalized touchpoint with shoppers based on personalization strategies from each individual’s quiz results.
Adding quizzes to your marketing can bring big benefits. They are a great way to capture leads as people are willing to give their personal details to get their quiz results. This not only builds a large email list but also gets you insightful data to use for future marketing.
By adding quizzes to social media you can drive more website traffic and extend your customer reach. Since quizzes are shareable they fit perfectly with social media to increase exposure and reach a broader audience when crafted to be interactive and fun.
Quizzes help create personalized marketing that really speaks to customers. By identifying which segments of customers are more likely to convert based on their answers businesses can customize their marketing much more. Such specificity increases customer satisfaction and propels an increase in conversion rates.
Using social media quizzes can be a great way to drive more traffic to your online store. Creating shareable and fun quizzes can attract more potential customers and expand your audience. When a customer enjoys taking a quiz they tend to pass it on to their circle so your brand gets more visibility.
Adding content to social media platforms like quizzes is also good for keeping customers engaged with your brand. An interactive fun element makes them retain and revisit your online store. Quizzes that reveal personal traits are particularly powerful as they make users not only think about their results but also share these revelations and experiences. Creating quizzes with good content increases the chance of going viral through shares. Users who get good results from a quiz will want to share these with their network which drives more web traffic and potential sales for your business.
Adding email follow-ups is key to getting the most out of quiz results. By collecting emails during the quiz process you can match individual answers to their respective users. This connection is crucial for sending targeted marketing communications to keep customers engaged and boost sales.
Emails sent after the quiz can engage customers by delivering personalized results and product suggestions. To encourage action include a discount code or recipe in these emails to get the customer to buy and come back to your store.
Customizing promotions and discounts according to individual quiz answers makes them more attractive than standard offers. Including practical questions in the quiz also helps customers connect with the content and make more informed buying decisions that improves their overall shopping experience.
Using quiz-derived first-party data is a smart way to empower future marketing campaigns. By running quizzes you can collect personal details from customers so you can customize your marketing and customer interaction. Transparency is key during this data collection process.
Add a consent checkbox in the quiz so customers can opt in to data collection and adhere to legal frameworks like GDPR and CCPA. Brands should have robust security measures like multi-factor authentication to prevent unauthorized access or compromise of customer data.
Using insights from quizzes can greatly increase targeting in marketing campaigns. By segmenting email, SMS, and advertising lists based on quiz results, you can send more relevant communications that increase engagement and sales. Analyze patterns from the quiz data to refine predictions of future sales performance.
Giving customers product recommendations personalizes their shopping experience. By using quiz answers to give them tailored suggestions the chance of a customer buying increases. This makes the customer feel understood and valued which can be key in getting them to buy.Quizzes allow customers to find out what size or style is best for them so not only increases customer satisfaction but also reduces returns.
For example a supplements brand might use quiz results to suggest products that align with individual health goals or dietary needs – for a more customized shopping journey.
Quizzes help to refine the whole shopping process by revealing what customers like and what issues they have. Using this data for personalization can increase engagement and loyalty from shoppers. These are especially helpful during gift-giving season or special events by simplifying the process of choosing gifts.
In short, brands can solve product discovery problems by asking targeted questions in quizzes. Helping customers find products that resonate with their personal likes and needs boosts conversion rates – turning one-time visitors into loyal customers who will come back and repeat purchase.
Incentivizing customers to finish quizzes with time-limited discounts can increase engagement and completion rates. The sense of urgency pushes quiz takers to not only complete the quiz but also make a purchase. Providing personalized rewards based on their quiz results enhances this effect and makes their shopping journey more fun and rewarding.
Quizzes with 5-6 questions retain customer interest better without drop-offs. The brevity of these quizzes is key to keeping customers engaged throughout the process and increasing the chances they will finish the quiz and submit their email for future marketing.
Using quiz results in post-quiz emails keeps customer attention alive and encourages additional purchases. By sharing valuable insights and personalized product suggestions companies can keep customer engagement beyond the quiz. Such strategies increase conversion rates and overall customer satisfaction.
In summary, eCommerce quizzes are an interactive way to engage customers, increase sales, and get valuable data. By creating well-thought-out quiz questions, a friendly quiz process and using the insights from quiz results for targeted marketing efforts, companies can improve customer shopping experience.
And creating quizzes isn’t hard at all.
See how Digioh can power your quizzes—Book a demo to learn how Digioh can help you build product recommendation quizzes, experiential pop-ups & forms, onsite personalization, offsite retargeting, and more.
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