What if you could identify and capture more web visitors, personalize their on- and off-site experiences, and drive higher revenue every day?💰
For Shopify brands like yours, maximizing revenue isn’t just about squeezing the most out of every customer's wallet—it's about understanding your customer and using those insights to create personalized, engaging experiences that drive natural conversions.
That’s where owned identification comes in, a powerful strategy that can transform how you interact with your audience and boost your bottom line with ease.
Here’s why owned identification is essential for your Shopify store, how to use it to improve your marketing effectiveness, and why Digioh is the partner you need to succeed.
Learn more about Digioh’s Owned Identification Suite and how it can help you put more $$ back into your marketing funnel immediately.
Why Owned Identification is a Game-Changer for Your Shopify Brand
You’re likely familiar with the challenge of turning anonymous visitors into a first time customer. For most DTC brands, up to 95% of website traffic is unidentified, meaning the majority of visitors are potential customers you can’t track or personalize your marketing for.
Visitors enter an inefficient marketing funnel where they’re all treated the same—meaning fewer opportunities for personalization and less chance to convert them into customers.
This becomes even more of a challenge with the rise of privacy regulations like Safari’s Intelligent Tracking Prevention (ITP), which kills cookies after 24 hours, limiting data collection. After 24 hours, visitors will no longer receive event-triggered marketing, such as cart abandonment emails and texts.
With 49% of people in the US using Safari as their mobile browser, traditional tracking methods are becoming less effective.
So how do you make your marketing more effective when most visitors leave your site without taking any action? That’s where owned identification changes the game by allowing you to capture first-party and zero-party data right from the start.
Instead of losing track of potential customers who browse your site without buying, you now have the power to engage them in a way that feels personal and compelling.
With owned identification, you're no longer in the dark about who's visiting your site. You’re in the driver's seat, ready to turn every visit into a valuable connection. 🤝
What is Owned Identification and Why Does it Matter
If you can’t tell who’s on your site, then you can’t personalize the experience.
Owned identification gives you the ability to recognize more site visitors so you can capture first-party and zero-party data—data that you control—to morph and seamlessly personalize the onsite and offsite experience.
Every site visit is an opportunity to gather the data that powers the most efficient marketing funnel possible for your store. With owned identification, you can identify up to 500% more site traffic.
That means 5x more opportunities to engage potential customers with highly personalized onsite content through things like pop-ups, dynamic content, and guided selling quizzes.
And 5x more opportunities to engage potential customers with highly personalized offsite experiences via email.
By using this data, you can offer seamless, cross-device experiences that recognize returning visitors and cater to their preferences, reducing bounce rates and increasing conversions.
Simply put, more data means better insights—and better insights lead to more effective marketing.
How to Use Owned Identification to Boost Revenue and Enhance Personalization
Think about the last time you were wowed by an online shopping experience. 🤔 It probably felt like the brand understood exactly who you were and what you were looking for, right? That’s the power of personalization, and with Digioh’s owned identification, you can recreate that experience for every visitor who lands on your site.
Power More Personalization
Digioh’s owned identification tools allow you to deliver personalized experiences at every touchpoint.
Imagine greeting new visitors with exclusive welcome discounts that make them feel valued from the get-go, or showing returning customers product recommendations that perfectly align with their past browsing history.
These smart pop-ups and dynamic landing pages not only engage visitors but also create a personalized journey that fosters loyalty and drives conversions.
But personalization goes beyond just greetings. With Digioh, you can use interactive quizzes to engage visitors, capture valuable zero-party data, and provide product recommendations tailored to each individual - turning casual browsers into committed buyers.
Optimize Your Marketing Funnel
Digioh’s personalization tools don’t just enhance the initial interaction—they optimize your entire marketing funnel. Knowing what products each identified visitor viewed or added to their cart allows you to trigger more effective abandonment emails and text messages, reducing lost sales and maximizing revenue.
Personalized calls to action can also accelerate list growth, encouraging visitors to subscribe to your email and SMS lists faster.
Additionally, owned identification empowers you to run more precise and effective retargeting campaigns. With enriched customer profiles, you can create ads that speak directly to the needs and desires of your audience, increasing your return on ad spend (ROAS).
Grow Your List and Improve Remarketing Efforts
Growing your list and enhancing remarketing efforts are also key to turning casual browsers into loyal buyers.
Digioh’s powerful pop-ups help you capture more leads with personalized offers, but it doesn’t stop there. These pop-ups are the backbone of your retention strategy, enabling you to go beyond list growth to answer the critical question: “And then what?”
Instead of just adding contacts to your list, Digioh’s pop-ups allow you to collect zero-party data that you can turn into personalized onsite and offsite experiences, like hyper-relevant email and SMS campaigns that drive engagement.
Then, you can use this data and insight to enrich your customer relationship management (CRM) software to segment your audience more effectively, creating highly targeted campaigns that outperform generic messaging.
Whether for list growth, site abandonment, or personalized site journeys, Digioh’s pop-ups provide unmatched performance and customization—without any coding required.
Integrating Digioh’s tools into your strategy isn’t just about data collection—it’s about making smarter decisions that enhance every stage of the customer journey, from acquisition to retention.
Why Digioh is the Best Partner for Your Shopify Brand
As a Shopify brand, you know the value of a personalized shopping experience. That’s where Digioh comes in. Our tools are designed specifically for brands like yours, making it easier to use owned identification and turn every visitor into a loyal customer.
Cross-Device Tracking
With Digioh’s cross-device tracking, you can seamlessly engage customers across all their devices, providing a consistent, personalized experience that keeps them coming back for more. No matter where your customers are, Digioh ensures every interaction is relevant and meaningful.
Flexible Solutions That Drive Results
Whether your goal is to grow your email and SMS lists, retain more customers, or boost your conversion rates, Digioh has you covered.
Want to grow your lists? Our platform helps you capture more leads with personalized offers that visitors can’t resist. Focused on customer retention? Use the data you collect to craft personalized experiences that keep customers coming back for more.
Just ask Stumptown Coffee Roasters. They use Digioh + Klaviyo to collect zero-party data and deliver personalized experiences at scale. The outcome? Higher engagement, increased revenue, and happier customers.
Easy to Use, Easy to Integrate
Digioh is designed to be user-friendly and easy to integrate into your existing tech stack. We integrate with over 200 platforms, including leading ESPs, SMS platforms, eCommerce platforms, and CDPs, so your marketing efforts are always in sync.
No more data silos—just smooth, efficient marketing campaigns.
That means you can get up and running quickly, without the headaches. Spend less time wrestling with tech and more time doing what you do best—growing your business.
Your Shopify brand has the potential to grow exponentially with the right strategies in place.
With Digioh, owned identification isn’t just another tool; it’s the key to unlocking more revenue, more engagement, and more success.
Ready to see what Digioh can do for your Shopify store? Request a demo today and start transforming every visit into a valuable customer relationship.
