ByHeart uses Digioh to quiz parents on infant formula science, teaching them how ingredients affect baby’s health. Each answer, right or wrong, comes with helpful context and ties directly back to ByHeart’s research-backed formula.
Before accessing the quiz, shoppers must enter their email. This creates a clear value exchange—parents get free access to a pediatrician-worthy knowledge tool, and ByHeart builds a high-intent subscriber list for future education and remarketing.
After taking the quiz, users receive a thoughtful follow-up email that recaps key learnings and links to clinical trial resources. It positions ByHeart as a transparent, science-first brand and gives parents an easy reference to share with pediatricians.
By using their quiz as a top-of-funnel trust builder ByHeart deepens credibility with new parents. It’s a content-first strategy that differentiates the brand and supports informed decision-making across the customer journey.
From first click to post-purchase, Digioh helps brands optimize every moment of the customer journey. Here’s how this brand is building smarter, higher-converting experiences.
Capture more leads, boost conversions, and personalize the customer journey with a custom-built quiz powered by Digioh. Whether you need product recommendations, lead segmentation, or guided selling, we’ll help you create a high-performing quiz that fits your goals and brand.
Navigating shoppers to find the perfect gift has never been easier than with this guided selling quiz. Melissa and Doug also capture incredibly valuable zero party data to segment shoppers, offer loyalty points for quiz completion, and deliver an expert recommendation.
