Quizzes

60+ Questions for Your eCommerce Quiz

January 30, 2023
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Michaela Barriga

Learn how to write a great eCommerce quiz with these quiz question ideas for brands in health & wellness, food & beverage, beauty, clothing, and more.

So you want a product recommendation quiz for your eCommerce site? That’s amazing! eCommerce quizzes can increase your eCommerce conversion rate by more than 2.2X. We believe quizzes will only keep growing in 2023 and beyond. 

Animal's eCommerce quiz connects customers with personalized supplement recommendations.

But deciding to add a quiz funnel to your site is one thing. How do you actually execute? What should your quiz look like? Where do you promote it? What are your true goals for creating one? These are all fantastic questions you should be asking yourself, but today we’re here to answer this: “What questions should I ask on my quiz?” 

This can be a daunting question. One that keeps businesses stumped for days or weeks. And as their growing workload demands their immediate attention, the question shrinks forgotten into the background, and their product recommendation quiz initiative gets stuck on the back burner. Not to worry! You’re in the right place. We’ve organized over 60 effective questions we recommend for eCommerce quizzes.

Before you get too excited, let's preface with this reminder: you don’t need a 60-question quiz. We have a wide selection organized by the type of product being sold or category of business. The exact questions you need are unique to your business. Which raises the question: how many questions should your quiz be? 

How Many Questions Should Your Quiz Be?

In our experience, some merchants become concerned when they feel like their 6-question quiz isn't long enough. If that’s you, be encouraged! Our CEO, Rishi, shares: “Typically the best number of questions for an eCommerce quiz is 8.” While this number is great, remember it's just a guideline!

How do you truly decide how many questions to ask? The exact answer depends, but here are a few tips to help land on your ideal number:

1) There should be enough questions that it is easy to make a product recommendation. Too few questions and a recommendation is too challenging to conclude.

For example: if you sell wine and you have hundreds of red wines to choose from, you’ll need to ask a lot more than “do you prefer white or red?”

2) Every question should serve a purpose that brings you closer to achieving your quiz goals. (More on that in our next section!)

Don’t get off track by packing your quiz full of questions that don’t relate to their results. It’s tempting to learn everything you can about your customers, but this is a quiz, not a survey!

3) In the same vein, avoid too many questions: too many questions and a customer may abandon the quiz.

This is not based on a specific number of questions, but more about how captivating and full of value your quiz is.

Keep your questions relevant to finding results and avoid filler questions. If your quiz has to be long to provide accurate results, including a progress bar or breaking long quizzes into sections can really help reduce drop off.

4) Run an A/B test to discover which quiz questions perform better.

To do this, first identify how you are measuring the success of your quiz. Is it the drop off rate? Whether or not they opt to take the quiz versus ignoring it? Etc.

quiz question with a progress bar
The Mattress Buyer Guide includes a progress bar at the top of their quiz, guiding their quiz takers to completion (and perhaps a new mattress too).

We couldn’t speak of the quantity of questions without addressing the content of your questions! Let’s address one last question before our master list of questions. What should your questions really be about in your quiz? 

What Should Your Quiz Questions Be About?

Whether you choose 8 questions or go for more, hopefully you’re realizing you have a smaller mountain to climb than you think! As you’re about to see, 8 questions can be established in no time when you ask yourself: “What should our questions be about?”

This all comes down to your ultimate goals for the quiz. Our Head of Onboarding, Eli, shared with me: “The majority of clients I work with mainly think about three goals: sales, email acquisition, and educating clients. In that order.” You may identify with one of these goals, all of them, or none of them. Define your goals from the start, and connect your quiz questions with each of your goals.

example of a quiz question on a cbd eCommerce quiz
Mendi's Shopify quiz asks shoppers about their own goals for making a purchase, allowing them to recommend the perfect product.

Remember, you can (and should) have multiple goals for a quiz! eCommerce quizzes are incredibly effective at driving sales, growing your email list, educating clients, understanding your customers better, powering cross-platform marketing, and more. All you have to do is ask the right questions. We recommend listing your goals into categories and brainstorming questions for each category. You’ll finish the meat of your quiz in no time!

Without further ado, here's all the eCommerce quiz questions you could hope for! 

Looking for a specific product or business type? Jump to a section below!

10 Quiz Questions for Health & Wellness

Health & wellness merchants should ask health questions targeted towards the problems your products solve. Do your supplements assist with mood swings, energy levels, or focus? Ask if your customer struggles with these. Do you have different products for different lifestyles? Ask how frequent they exercise or how often they travel.

example of a health quiz question on ecommerce site bistromd
BistroMD's quiz pairs people with food based on their health needs, so asking for health goals is a must.

Here are 10 of the top questions we recommend health and wellness quizzes ask.

  1. How old are you?
  2. What are your fitness goals? (lose weight, gain muscle, have more energy, etc.)
  3. Do you have any of the following health issues?
  4. How often do you eat vegetables in any given week?
  5. How would you rate your energy levels?
  6. Do you have trouble with concentration?
  7. How would you rank your stress?
  8. Do you have any of these digestive problems?
  9. Do you prefer gummies, pills, or powder?
  10. How often do you exercise?

10 Questions for Food & Beverage Quizzes

We love food and beverage quizzes because it gives picky eaters the chance to tell you exactly what they do and don't eat, while allowing the adventurous eater the opportunity to discover something new.

ecommerce quiz questions for a wine quiz
Barrel Room's wine quiz recommends wine based on every customer's unique tastes.

If you’re in the food and beverage industry, your quiz can include pictures of ingredients and snack examples to identify the flavor profile of your customer. You can also identify why someone wants to buy from you, such as increased energy levels, easier food prep, or a healthier lifestyle.

  1. Do you have any of the following diet restrictions?
  2. What are your favorite flavors? (provide choices related directly to your offerings)
  3. What flavor profile do you enjoy? (less specific, such as sweet/sour/nutty/earthy etc.)
  4. Do you prefer salty or sweet?
  5. Do you like to drink your beverages hot or cold?
  6. How much time do you have to prepare your food or beverage?
  7. Do you need an energy boost?
  8. Do you prefer bold or subtle flavors?
  9. What are your favorite toppings?
  10. Do you prefer to buy something already prepared or put it together yourself?

10 Questions for Beauty

As a beauty business, you know every shopper is extremely unique. From their skin tone and hair texture, to style preference and desired level of effort, there is a wide range of customer profiles in this space. That’s why a quiz is such a powerful tool for you.

skincare quiz question example
Like most skincare quizzes, Oar & Alps asks shoppers what type of skin they have.

Your quiz questions should be straightforward and help you narrow down the right products based on the uniqueness and preference of each customer.

  1. Is your [skin or hair]: oily, dry, normal, combination?
  2. Which picture here is closest to your skin tone?
  3. Do you have any specific skin conditions you want to address? (eczema, acne, wrinkles, etc.)
  4. Do you have sensitive skin?
  5. Are you concerned about sunburn?
  6. How many products would you be willing to use in your regimen? (skincare, make-up, haircare, etc.)
  7. How long is your hair?
  8. What type of hair do you have? (straight, wavy, curly, etc.)
  9. What color is your hair?
  10. Does your hair have any color in it currently?

10 Questions for Clothing & Accessories

Similar to beauty products, the clothing and accessories a shopper buys varies drastically from person to person. Most of your quiz questions should identify the category a shopper is looking for (e.g. a top vs. a dress vs. an entire outfit), their style, and their size.

fit finder quiz example question
This quiz asks for the customer's typical size in the clothing they wear.

With the answers to these questions, you can show them the exact product and their exact size all ready to go. All they have to do is “Add to Cart”!

  1. What size shirt do you wear?
  2. What size bottoms do you wear?
  3. Do you like your clothing tight, average, or baggy?
  4. How tall are you?
  5. How much do you weigh?
  6. Are you looking for something formal or casual?
  7. Which of these styles do you like the most? (provide example images)
  8. What season are you shopping for?
  9. Which of the following colors do you enjoy wearing? (provide color images)
  10. Are you shopping for a specific piece of clothing or an entire outfit?

10 General Questions for Any Business

As you can see, the questions you ask in your quiz are greatly influenced by the type of business you are. However, there are some questions that pretty much any business can ask.

general ecommerce quiz sample question
Where a customer uses your product will likely influence what kind of product they need, so consider including this question in your quiz!

So we added 10 more general questions below that you can ask regardless of your business type!

  1. Where will you be using this product the most? (at home, on the go, at work, etc.)
  2. What occasion are you shopping for?
  3. What is your favorite color?
  4. Are you looking for a specific brand?
  5. Are you interested in a specific feature? (i.e. eco-friendly, organic, vegan, mechanical function, etc.)
  6. If gift: are you shopping for a specific gender or age group?
  7. Are you looking for a specific category? (dependent on business: travel vs. at-home organization, seeds and live plants vs. garden accessories, coffee beans vs. coffee machines, etc.)
  8. Is this for personal or business use?
  9. Which picture do you like more? (get a sense of the style and personality of your shopper)
  10. Are you looking for any special features? (give examples)

BONUS! 12 Golden Questions to Build Your ICP

There’s one very important point we’ve yet to make! Always have at least one question in your quiz that teaches you about your customers, in other words, helps you build your ideal customer profile (ICP).

ideal customer profile quiz question
TurtleFur asks how many years on the slopes their shoppers have. With this information, they can recommend the right headwear.

The answers to these questions are gold for your future marketing efforts. Our customer JAXXON completely altered their marketing (and even their product line!) based on the question “Are you shopping for yourself or for someone else?”

We just had to give you a dozen of these golden ICP questions for your quiz!

  1. Are you shopping for yourself or someone else?
  2. How old are you?
  3. How much ___ experience do you have? (e.g. makeup, sport, cooking, etc.)
  4. Are you interested in a subscription or a one-time purchase?
  5. What is your budget?
  6. What is your gender? (provide options including a Prefer Not to Say option)
  7. What problem are you looking to solve? (provide options)
  8. What’s your geographic location?
  9. What is your educational background?
  10. What is your top priority for this product? (price, quality, convenience, etc.)
  11. What is your name?
  12. What is your email/phone number?

A Question for You!

Despite our best efforts to include the top products and types of eCommerce merchants we work with, it’s possible you didn’t find all the questions you need from this list. If you need help knowing what questions to ask, we got you! We work one-on-one with each customer to ensure their quiz matches their brand and goals. Here’s a few examples of our favorite customer quizzes.

What questions will you ask in your quiz? If you're still not sure, take our question quiz to get a personalized list of recommended questions!

Michaela Barriga
Content & Partner Marketing Manager
Michaela is Digioh’s Content & Partner Marketing Manager and oversees all things content and partner connection. With a passion for helping businesses grow stronger through organization and authentic connection, Michaela has worked with small and large businesses in copywriting, content creation, and project organization. She currently resides in Austin, Texas with her husband and their 2 black lab mixes.

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