10 eCommerce Quizzes We Love in 2023

January 20, 2023
Michaela Barriga

Looking for quiz inspiration? Here's our favorite eCommerce quizzes and what we love about them.

What makes an awesome eCommerce quiz?  In previous blogs we covered the mistakes to avoid, how to make a quiz that converts, and much more. This time, we decided to take a different approach.

We put together a list of our favorite eCommerce quizzes and what we love about them. Some quizzes have great designs, others a beautiful flow, some eCommerce businesses display and market their quiz really well, others ask customer questions to improve their marketing strategy, and some do it all! But before we dive in, let’s look at a few tried-and-true measures you can take to make your quiz launch successful.

Eli’s Top 3 Tips to Launch a Successful eCommerce Quiz

Our Head of Onboarding, Eli, helps our customers set goals and build a plan for their eCommerce quiz. Here are her top three tips for launching a successful quiz as an eCommerce business!

  1. Drive Additional Traffic to Your Quiz: Once your quiz is created, don’t wait for people to come to your site to find it. Share your quiz on your social platforms, create paid ads featuring your quiz, and find other outside opportunities to drive traffic to your site. 
  2. Consider a Soft Gate to Collect Emails and Incentivize Email Collection: If email acquisition is one of your goals, add a "soft gate" that makes providing the email address optional, then incentivize customers to share their email with a value add (e.g. 15% or free shipping). This will help you collect emails while preventing as much drop-off as possible.
  3. Keep it Concise & Helpful for the Customer’s Need: Your quiz should be an experience that genuinely helps the users decide the best product for their individual needs. We’ve noticed best performance is when a quiz is condensed to no more than 10 pages (i.e. means 5-9 questions max + results page).

10 eCommerce Quizzes We Love

Without Further Ado, Here are the Top 10 eCommerce Quizzes We Love & Why!

  1. Andie’s Swimmer Progress Bar
  2. The Hair Shop’s Pop-Up Hair Color Quiz
  3. BEDGEAR’s Informative Results Page
  4. Willow Adds Helpful “Did you know?” Along the Way
  5. TurtleFur’s Illustrations Mean Less Time Spent Reading
  6. Tweezerman Keeps Their Questions Consistent and Simple
  7. Partymachines Uses Their Quiz to Teach About Their Product
  8. AriZona Coffee Offers Multiple-Choice Answers
  9. The Barrel Room’s Wine-dentity Quiz Connects Customer Personality with Wine Tastes
  10. Kremp Identifies Customer Location

1) Andie’s Swimmer Progress Bar

How can you keep users engaged while taking a quiz? Improving drop-off rates is one of the top focuses our team has when creating and refining a quiz. Our team is in love with how Andie customized their swimsuit quiz: instead of a simple progress bar, their quiz features an elegant swimmer that follows a visitor across the top as they take the quiz.

quiz with progress bar
Andie's quiz progress bar swims across the screen.

Why a progress bar? Shoppers want fast results. Showing them how far they are along on a quiz keeps them engaged. If the progress bar shows that they’re only one question away from their results, shoppers are more likely to finish your quiz than abandon it before the end.

Here’s why we love Andie’s unique progress bar:

  • Their swimmer completely matches their site: no cookie-cutter quiz design here!
  • Decreases shoppers’ quiz drop-off rate

Even better, Andie Swim uses their quiz data to power automated email campaigns in Klaviyo, leading to a 55% increase in YoY email revenue!

2) The Hair Shop’s Pop-Up Hair Color Quiz

“Where should I put my quiz?” is a super common question we hear on our onboarding calls.

Our Senior Designer, Jace, shared with me: “I usually try to suggest to clients that they embed their quiz on a landing page so they can easily link to it from ads, emails, or anywhere on their site and have more flexibility with the height of their design, etc.” However, he pulled up The Hair Shop’s quiz to show us an effective exception.

hair color quiz pop-up
The Hair Shop features their quiz on their product pages.

The Hair Shop’s product page has a link that says ‘What's my color?’ which launches their quiz in a lightbox without leaving the product page. It also explains some of the more complex questions with example photos. At the end, it shows your ideal hair color match as well as a few products, but the point really isn't to pull you away from the product page you're on. When you close the quiz, the ‘What's my color?’ link is replaced by your ‘Recommended Color.’”

The Hair Shop’s ‘What’s my color?’ quiz also remembers your customer’s color going forward. Jace continues, “When you browse other products on their site, your recommended color will appear on all of the product pages immediately.”

In this case, we love how The Hair Shop allows shoppers to open their quiz from any product page, get their answer, close the box, and choose their color so they can proceed. 

This is an awesome example of:

  • Using a customer’s data throughout their shopping experience
  • Awesome quiz placement that makes sense for their specific business model
  • Answering a customer’s question right when they have it

3) BEDGEAR’s Informative Results Page

There’s a hidden opportunity within your eCommerce product quiz: customer education. Consider: shoppers are taking your quiz because they don’t know which of your products they need. Don’t stop at showing them a product; tell them why it’s the best fit for them!

ecommerce quizzes like bedgear's prvoide informative results pages
BEDGEAR's quiz results page breaks down the reasoning for every recommendation.

See how much detail BEDGEAR fits in their results page! Every quiz question informs the result, and they tell you how at the end. Do you have a firm mattress? “Your pillow should work in harmony with your mattress…and that’s why we matched you with…” they share on this results page. Do you get hot when you sleep? They’ll match you with a pillow designed to stay cool. And so on. 

Here’s what we love about BEDGEAR’s results page:

  • Shoppers are more likely to purchase when they see why your product is perfect for them
  • A knowledgeable company builds trust with customers
  • An informative results page shows you’re not just choosing a random product for them: this product really is their best choice

4) Willow Answers Questions for New Moms in a Helpful Way

Being a new mom can be hard. There are a lot of questions that come with this new season of life, and we love how Willow helps new moms every step of the way. We love how Willow chose to build two forms: a product quiz to help shoppers find the right pump, and a sizing guide to help them identify exactly the right size for them.

Something unique about Willow’s product quiz is just how informative it is. After each answer, Willow adds a helpful “Did you know?” with facts about breastmilk and how their products help breastfeeding moms. They educate the customer as they take the quiz. We love this because sharing knowledge builds trust with a customer. You’re already bringing them value even before their purchase!

ecommerce quiz pop-up
Willow's "did you know" pop-ups educate expecting mothers as they progress through the quiz.

In addition to their product quiz, Willow built a second form as a sizing guide. Shoppers can compare measurements and sizes quickly on a sidebar that comes out on the product page. Those who still have questions can go through a detailed sizing guide and measure using a phone app (also a great way to drive app downloads!) or a helpful printout.

fit finder quiz
Clicking the "size guide" brings up a helpful chart. For shoppers who need more information, Willow also provides an interactive size finder.

There are so many great things about Willow’s quiz customizations. Overall, here’s why we love their quizzes:

  • They educate their customers along the way, bringing immediate value to the relationship
  • They convert hesitant shoppers into confident buyers
  • Their theme is custom and on-point with their brand design

5) TurtleFur’s Illustrations Mean Less Time Spent Reading

TurtleFur’s headgear quiz accommodates all customers from the beginner skier to the seasoned competitor. We love how they incorporate shapes, colors, and images in many of their quiz questions to make the experience more interactive. The pictures and colors used are intentional and both match the TurtleFur brand and the ski community. 

quiz with image button answer choices
Turtlefur uses lots of imagery in their eCommerce quiz's answer choices.

Illustrations like this make quizzes easier with less time spent reading. Customers want to stay entertained and get bored quickly. The smoother your quiz process is, the fewer people will abandon before submitting.

In summary, here’s what we love about TurtleFur’s quiz:

  • Provides great insights about where the customer is at in their skiing journey for future marketing efforts
  • On-brand quiz visuals that make the quiz quick and fun
  • Offers an “I don’t know” option to keep the customer from abandoning the quiz or getting stuck

6) Tweezerman Keeps Their Questions Consistent and Simple

We love to see quiz designs that blend seamlessly with a site. Generic quizzes can be distracting to users, distracting them from who you are. So many of the quizzes we’ve mentioned so far do a fantastic job of branding their quiz in a completely custom way. And Tweezerman’s “Which Tweezer is Right for You?” quiz is a great example of a quiz that carries a consistent design throughout the entire experience with simple black and white colors. Their quiz shows custom doesn’t have to be complicated.

example of an ecommerce quiz with clean design
Tweezerman opts for clean, stylish simplicity in their quiz design.

Tweezerman also does something interesting at the end of the quiz: they ask for the shopper’s email but add a “Skip to Results” option. This is a great way to prevent shoppers from dropping off the quiz without making a purchase.

skip to results button at the end of an ecommerce quiz
The "skip to results" button prevents visitors from dropping off if they don't want to provide their email address.

It is helpful to have an email, but some of our customers see more purchase conversions when they allow the shopper to skip sharing their email. When it comes to deciding whether or not to add a “Skip to Results” button, we always recommend an A/B test to decide which performs better for you. Remember, if a customer makes a purchase, you can always capture their email at that point.

In short, here’s what we love about Tweezerman’s quiz:

  • Simple but completely custom design
  • They establish a shopper’s budget right away
  • Their first question tells them demographic information to help them better market to customers

7) Partymachines Uses Their eCommerce Quiz to Teach About Their Project

Partymachines is the place to go for party foam machines. Because not everyone may know how to use a foam machine or what makes a good foam machine, their Find Your Ideal Foam Machine quiz steps in to make all things clear. In seconds, customers are matched with the right product for them. We love how they provide a quick explanation on one of their questions for anyone who may not know how to answer. This is a great way to avoid quiz abandonment.

example of an ecommerce quiz with a video pop-up
When quiz takers click "Not sure? Click here," a pop-up appears to help them select an answer.

And the educational content continues on the results page. In addition to recommending the best foam machine, Partymachines has a “Still wondering how it works?” note with a few video examples. This is a great way to build excitement for your product and educate your customers.

partymachines ecommerce quiz
The Partymachines quiz pairs quiz results with an explainer video, ensuring customers are confident in the machine they receive.

Here’s everything we love about Partymachine’s Quiz:

  • Their quiz is super short, matching users with the right purchase in seconds
  • They use their quiz to do more than drive sales: they educate shoppers
  • They offer an extra explanation on questions that may be hard to answer

8) AriZona's Coffee Quiz Allows Multiple Answers

One great feature we love to see on a quiz is the ability for the user to choose more than one answer for the quiz when applicable. Imagine: you’re taking a quiz and more than one answer applies to you. What do you do? Some customers may exit when they get stuck like this. Others may choose the most applicable but wonder what their results would have been if they chose the other choice. Allowing the option to choose more than one choice is a quick solution.

coffee quiz with multiple flavor profiles selected

In addition to being visually attractive, AriZona’s coffee quiz allows users to choose more than one flavor profile for their coffee. 

Here’s all of what we love about AriZona’s coffee quiz:

  • Beautiful design: their quiz is fun and completely on-brand
  • Quick and concise, they are able to conclude the best product in under 8 questions
  • The multiple-choice option prevents customers from getting stuck or abandoning the quiz too early

9) The Barrel Room’s Wine-dentity Quiz Creatively Connects Customer Personality with Their Wine Tastes

The Barrel Room launched their new quiz with us last week, and we’re excited to note a few things we love! To start, they position their quiz as a “Wine-dentity quiz” – making the shopper connect with their results as a reflection of their identity and personality from the start, which is super fun. At the end they show a shopper’s results this way again, declaring, “Your wine-dentity revealed!” This customization makes the experience more unique than a cliche “Here are your results.”

winedentity quiz cta
The Barrel Room's quiz call-to-action invites visitors to find their wine-dentity.

Another way The Barrel Room keeps shoppers engaged is enticing their answers with pictures of food and destinations. Do you like to taste flavors of baked apple or black pepper? Do you prefer wine from California or New Zealand? Pictures like these keep shoppers engaged and curious.

ecommerce quiz with multiselect flavor options
Their wine quiz also allows visitors to select as many flavor options as they like, ensuring the final recommendations match your tastes perfectly.

Everything we love about The Barrel Room’s Wine-dentity Quiz:

  • Ability to choose multiple choice answers
  • Visualize flavors using pictures
  • Unique quiz title and CTA copy

10) Kremp Identifies Customer Location

Kremp’s gift finder quiz helps site visitors identify the perfect flower arrangement to deliver to their recipient based on several quick questions. Their arrangements range from the birth of a new baby, to anniversaries, to just because, and everything in between. But Kremp goes beyond questions of occasion. They also ask the user where they are located.

flower quiz that asks for zip code
Kremp's quiz asks for the shopper's zip code to ensure the recommended flower delivery is available in their location.

Understandably, Kremp needs to know where the ordered arrangement is going to be delivered to complete the order. But there’s an awesome added benefit: you now know the area of your customer, or at least, where their loved ones are. It’s always great to have a question in your quiz to help you clarify your ICP (Ideal Customer Profile). Your quiz should help you close more sales in that moment as well as in the future. The best time to get a sale is after a sale! We love to see quizzes that keep the big picture in mind.

Here’s everything we love about Kremp’s quiz:

  • Questions help them build their ICP
  • Their quiz results are themed to match the exact occasion a customer is buying for
  • Quiz results update based on what’s available seasonally

BONUS: 3 Quick Tips from Our CEO

Here’s the thing: there is so much to learn about quizzes. The best thing you can do for your business is never underestimating their potential. The opportunities lie beyond just leading a customer to one sale. And that’s the #1 thing our CEO, Rishi, had to say when I asked him what advice he would give to eCommerce stores wanting to add a quiz. He said the one thing many customers get wrong is thinking: “My quiz is only about selling a product.”

Here are Rishi’s top 3 tips for eCommerce businesses to remember when creating a quiz strategy:

#1: Your quiz is a trojan horse. Your quiz is not a site filter. There is so much more you can accomplish than getting one new sale. It’s all in the data. You can gather so much customer information through a quiz. Here’s what we recommend: Always have at least one question that contributes to your bigger marketing decisions.

#2: Integrate quiz data with your ads and email marketing off your site. Quizzes are so powerful. The answers from that quiz are ammo for other marketing efforts. Integrate your shoppers’ interests with outside ads that follow them throughout the internet. Run targeted email campaigns that personalize their experience. 

#3: Leverage quiz data on your site. When your customer comes back or exits the quiz to shop your store again, customize your site to their unique preferences. This is easy to do because your quiz data knows all about what they’re looking for now. In other words: Personalize the shopper’s every experience. Set up dynamic coupons or pop-ups based on the product they’re shopping for.

Design Your eCommerce Quiz with a Digioh Quiz Expert in 2023

We love quizzes! They are a fantastic way to drive revenue, gather intel on who your customers really are, and empower your data to display ads across the internet even after a shopper leaves your site. The eCommerce quiz is an extremely powerful tool, and we’re excited to build more in 2023.

We highlighted just 10 quizzes in this blog. Check out our Quiz Examples for even more of the best eCommerce quizzes around, then take our question quiz to get a personalized list of recommended quiz questions!

Michaela Barriga
Content & Partner Marketing Manager
Michaela is Digioh’s Content & Partner Marketing Manager and oversees all things content and partner connection. With a passion for helping businesses grow stronger through organization and authentic connection, Michaela has worked with small and large businesses in copywriting, content creation, and project organization. She currently resides in Austin, Texas with her husband and their 2 black lab mixes.

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