Have you ever received a marketing message that didn’t apply to you at all?
Maybe it was an email for a product you’d never use. Or a flier in your mail for a completely irrelevant service. It’s awkward. And frustrating. Likely, it goes straight into the trash.
Now think of a time you received an ad that was completely on the nose. A social media video shows the solution you’ve been looking for. A product that you didn’t know existed. It’s exciting. Likely, curiosity leads you to check out more.
Modern businesses know that personalization is the key to effective marketing messages. In fact, 71% of consumers expect personalization at this point. And you know that to get there, you need to understand:
- Who your customers are, and
- How to talk directly to them.
This is exactly how Digioh and Iterable work together: Digioh’s customer data acquisition meets Iterable’s personalized communication. With our intuitive data collection and cross-channel marketing automation tools, we make it easy for businesses of all sizes to collect consumer-consented data and craft highly-personalized messages. Our mutual customers go farther because they work with both of us. And we’re here to share the details!
What we’re about to cover:
- Uninformed Marketing Messaging
- The Iterable Platform
- Digioh + Iterable Use Cases
- Success with Digioh + Iterable
- Begin Your Informed Multi-Channel Marketing Journey
Uninformed Marketing Messaging
Uninformed marketing messages are generic, one-size-fits-all messages that fail to take into account a customer's unique preferences, behavior, and interests. These messages may be easy to create and distribute, but they often fall short of driving engagement and building meaningful relationships with customers. Unfortunately, many businesses make the mistake of relying on these generic marketing messages because they don't have the data or tools necessary to create personalized ones.
And we get it. Without a data acquisition tool, you probably don’t have access to the data you need to create personalized messages. But without accurate and detailed customer data, you’ll never know what messaging will resonate with individual customers. Your marketing messages will fall flat.
So, how about a solution? 🙂
Iterable's comprehensive marketing automation platform makes it easy to organize and use customer data to create highly personalized messages. By combining Iterable's powerful tools with data collection features from Digioh, businesses can create marketing messages that resonate with each individual customer. Eliminate your generic, uninformed marketing messages and instead build long-lasting relationships with your customers through personalized experiences.
The Iterable Platform
We love Iterable because they understand the power of data. And if you haven't figured it out already, we love collecting data to fuel all things marketing.
Who is Iterable?
Iterable is a cross-channel marketing automation platform that helps businesses create personalized messaging across email, SMS, push notifications, and more. What sets Iterable apart is its focus on creating truly omnichannel experiences for customers. This means you can create cohesive, personalized campaigns that engage customers wherever they are.
Iterable's drag-and-drop email editor makes it easy to create beautiful, responsive email templates without any coding knowledge. Plus, Iterable offers a variety of email personalization options, including dynamic content blocks that can be customized based on individual customer behavior and preferences.
Another key feature of Iterable is its segmentation and audience management tools. With Iterable, businesses can easily segment their customer base and create targeted messaging for each group. For example, and this is where your Digioh-collected customer data comes in, a clothing retailer could create a segment of customers interested in women's activewear and send them a personalized email with new arrivals in that category. Personalization at its finest!
A/B Testing + Reporting
What about experimenting with different message strategies? If you’re in another strategy meeting discussing which picture to use, question to ask, or form structure will convert better, it’s time to test it. We can run tests on your Digioh forms, quizzes, lightboxes, etc. – and Iterable thinks the same way. Their platform provides powerful A/B testing capabilities, allowing businesses to test different messaging, subject lines, and send times to optimize campaign performance. They also have reporting and analytics tools that provide detailed insights into campaign performance, allowing you to refine your messaging and strategy over time.
Overall, Iterable's focus on omnichannel experiences, personalization, and customer support makes it a great marketing automation platform. But how do Digioh and Iterable work together?
How to Use Digioh + Iterable Together (With Examples)
Here are a few ways Digioh and Iterable are stronger when used together!
Custom Coupon Codes
One way to use Digioh and Iterable together is in your custom coupon code strategy. Custom coupons are dynamic and unique for each individual, giving them a discount based on exactly what they’re shopping for. Digioh and Iterable work together to make this strategy strong.
For example, KosherWine.com boosts revenue from first-time visitors by showing an exclusive discount on specific wines. The product appears dynamically based on what products the visitor has viewed. A one-time use coupon code is passed on the “Thank You” page, as well as sent in a targeted email campaign using Iterable’s automation tools.
For example, a clothing retailer could use Digioh to collect data on customers' purchase history and create a personalized coupon code for a specific product or category. Then, using Iterable's automation tools, they could send that coupon code in a targeted email campaign to customers who are most likely to be interested in that product.
Email Preference Centers
Another way Digioh and Iterable work together is with email preference centers. You can create an email preference center through the Digioh platform. These centers allow customers to tell you what type of messages they want to receive, such as only promotional offers or product updates. Not only does more targeted segmentation increase CTR and revenue, a well-designed preference center can reduce unsubscribes by as much as 30%. Then, using Iterable's segmentation tools, businesses can create targeted email campaigns based on those preferences. By allowing customers to choose their own messaging, you can create more personalized and engaging campaigns that drive better results.
SMS and Email Messaging
Digioh and Iterable also work together seamlessly for SMS and email messaging. With Digioh, businesses can collect both emails, phone numbers, and other customer data through forms and surveys, which can then be used to personalize SMS and email campaigns in Iterable. SMS has a 98% open rate and a 29% conversion rate, with personalized campaigns seeing the highest success. For example, a retailer could use Digioh to collect data on customers' preferred brands, sizes, and styles. Then, using Iterable's segmentation and automation tools, they could create a targeted SMS campaign that highlights new products from those brands in the customer's preferred size and style.
Use Case: Boost Sales for a New Product Line
Let's say you're a fitness apparel company looking to boost sales for your new yoga pants. Use Digioh to collect data on customers' past purchases and preferences, as well as their preferred channels for receiving marketing messages. You may even have a quiz that tells you which customers love yoga. Or you know who frequents the yoga section of your site.
Use that data to create a targeted email campaign in Iterable that highlights the new yoga pants and includes a personalized coupon code. You also use Iterable's segmentation tools to send the campaign only to customers who have shown a past interest in yoga apparel or who said they like yoga on your Digioh quiz. Now you have a highly informed campaign that resonates with individual customers and drives sales of your new product.
Use Case: Increase Engagement
Maybe you’re a B2B software company looking to increase customer engagement. Using Digioh, you could collect data on customers' job titles and industries, as well as their preferences for email and SMS messaging. Then use Iterable to send targeted email and SMS campaigns that highlight specific benefits most relevant to each customer's job title and industry. This is one way to create a highly personalized campaign that speaks directly to each customer's needs and interests, leading to increased engagement and retention.
Customer Success with Digioh + Iterable
BistroMD used the Digioh platform to build a quiz that helps their customers find the right meal program for them. They also provided several opportunities for someone to enter their email through lightboxes and banners on their site built through Digioh. All collected data, nearly 3k new submissions per week, is immediately passed to Iterable. From there, BistroMD can build automated campaigns to start the conversation with a customer right away, and add new custom campaigns in the future with the same data.
Digioh + Iterable mutual customer gorjana uses Digioh for banners, multi-step forms, and lightboxes for an interactive shopping experience. They collect customer data and contact information along the way, then use Iterable to customize their messaging based on the customer data collected.
Begin Your Informed Multi-Channel Marketing Journey
Ready to begin your journey towards more informed marketing messaging? We compiled some additional resources and technical help for personalized messaging and integrating Digioh with Iterable:
- How to Grow Your SMS Subscriber List
- The Basics of Consumer-Consented Data
- How do I integrate Digioh with my Iterable user profile?
- How do I add Iterable integration to my preference center page?
- Coupon Management for Iterable
We hope you find the above resources helpful. If you’re ready to see everything in action, book a demo today!