How Andie Swim Lifted Conversion 296% and Achieved 96x ROI With Personalized Guided Selling

Fit is one of the hardest parts of buying swimwear online. Andie Swim wanted to make the experience feel more confident and customer-first by understanding where shoppers were getting stuck, then using that insight to create more personalized guidance.

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The Challenge: Understand Purchase Hesitation and Reduce Fit Uncertainty

Andie knew shoppers liked the brand, but the team wanted better visibility into why some visitors abandoned carts and why others returned products. Those questions required direct customer feedback, not just behavioral analytics.

The brand also needed a more helpful way to match customers with styles and sizes online, where shoppers could not try on swimwear before purchasing. The opportunity was to connect customer insight, guided selling, and fit confidence in one journey.

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The Approach: Combine Feedback, Guided Selling, and Fit Intelligence

Andie used Digioh in stages: first to capture real-time shopper feedback, then to build a personalized quiz, and finally to connect that guided selling experience with fit technology and lifecycle marketing.

• Ask why shoppers are leaving. Exit-intent surveys capture real-time feedback about hesitation and reveal differences between audiences, including regional shopping behavior.
• Recommend suits based on the individual. The quiz asks about body type, style preferences, and intended use, then directs shoppers toward more relevant swimwear options.
• Test the best place to surface the quiz. Andie paired Digioh with Visually.io to evaluate placement across the customer journey and found an additional 4.2% conversion uplift.
• Add AI-powered fit support. WAIR is embedded in the Digioh quiz to predict body dimensions and fit preferences, helping strengthen confidence in the recommended size.
• Use the data in CRM. Quiz responses and subscriber growth feed Klaviyo, supporting automated email flows and more targeted marketing messages.

Andie’s Shopify store uses Digioh for surveys, quizzes, list growth, and onsite personalization. WAIR adds AI-powered fit recommendations within the quiz, while Klaviyo supports automated lifecycle activation. Visually.io is used to test where the quiz should appear in the journey.

The internal team saw Digioh as a hands-on partner that could support both strategy and custom execution as the program evolved.

“Digioh has always been very hands-on, and they feel like an extension of our team."
- Charlotte Paffe, VP of Ecommerce and Digital Product at Andie Swim

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The Results: Higher Conversion, Higher AOV, and Stronger CRM Growth

Andie’s personalized quiz drove a 296% increase in conversions and a 21% increase in average order value. The broader partnership delivered a reported 96x ROI.

The quiz also became a strong list-growth channel, adding more than 25,000 new Klaviyo email subscribers. Automated email-flow revenue improved 55% year over year, supported in large part by the automated quiz email journey available in Klaviyo.

Placement testing added another 4.2% conversion uplift, reinforcing that the effectiveness of guided selling depends not only on quiz logic but also on where and when customers encounter it.

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Why It Worked: Andie Used Customer Insight to Improve the Entire Fit Journey

• Feedback identified the real sources of friction. Exit-intent surveys gave Andie direct customer language and regional insights that could inform experience changes.
• The quiz reduced style uncertainty. Body type, preferences, and use occasion created a more relevant product path than broad browsing.
• Fit technology addressed sizing risk. WAIR added another layer of confidence around whether the recommended suit would fit.
• The quiz fed CRM growth and personalization. New subscribers and zero-party data made downstream email more relevant.
• Placement was optimized, not assumed. Testing where the quiz appeared produced measurable incremental conversion gains.

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Key Takeaways for Ecommerce Marketers

• Use surveys and quizzes for different jobs. Surveys explain friction; quizzes guide the purchase. Together they can create a stronger customer-insight loop.
• For apparel, solve both style and size. A recommendation can still fail if the shopper is uncertain about fit.
• Test quiz placement like any other conversion element. Discovery and timing can materially change performance.
• Measure downstream CRM impact. Subscriber growth and automated-flow revenue show that guided selling can influence retention as well as onsite conversion.