Andie Swim has seen a 96X ROI from partnering with Digioh, proving that when you combine customer insights with personalization, you get results that fit perfectly. ✨

‍

When you think of Andie Swim, you think of swimwear that’s all about comfort, confidence, and celebrating every body, at every stage of life. With their mission to simplify the swimsuit shopping experience, Andie Swim has become a favorite for women looking to find the perfect fit—whether it’s for a beach vacation or poolside relaxation.

But making online swimwear shopping as easy as loving their suits? That’s no simple task. Andie needed deeper insights into their customers’ shopping habits to understand why some visitors left without buying or why others returned their suits. That’s where they teamed up with Digioh.

Hear from Charlotte Paffe, Andie’s Senior Director of Ecommerce and Digital Product, about consumer insights and using guided selling to build trust with the Andie customer.

‍

Getting to the Heart of the Customer Journey

Andie Swim knew shoppers loved the brand, but they wanted to know why some weren’t completing their purchases. What’s causing abandoned carts? What could be done to reduce returns? 

To find the answers to these questions, Andie Swim worked with Digioh to create a strategy that would bring feedback and personalized shopping to the forefront.

Step one: Capture real-time feedback from visitors before they left the site

Digioh helped Andie set up an exit intent survey to catch shoppers right when they were about to leave. By asking the right questions at the right time, Andie Swim uncovered key insights into hesitations, like how Australian shoppers differ from their US counterparts, allowing them to adjust the online shopping experience for each audience.

Step two: Make shopping fun and personalized

Andie launched an interactive quiz with Digioh to help shoppers find their perfect swimsuit. Questions about body type, style preferences, and how they planned to wear the suit led to personalized recommendations that took the guesswork out of swimsuit shopping. The result? Shoppers felt confident about their purchase before even hitting the ‘buy’ button.

Andie’s personalized quiz has driven a 296% increase in conversions and a 21% increase in AOV. The quiz also helped them add over 25,000 new Klaviyo email subscribers to their email list in 2024 alone. 

By pairing Digioh with Visually.io, Andie was able to test the best placement of the quiz throughout the customer journey and saw an additional 4.2% uplift in conversion rates as a result.

Andie Swim also improved their automated email flows revenue by 55% year over year thanks largely in part to their automated quiz email flow found natively inside of the Klaviyo flow library. 

“Digioh has allowed us to capture valuable customer data and consideration information, so we can be more targeted and relevant in our marketing messaging. Our CRM list has grown, and we’ve seen high returns in the emails to Digioh-engaged clients. The quiz has a tremendous conversion rate, and we’ve been able to direct customers to the most relevant styles.” - Charlotte Paffe, Senior Director of Ecommerce and Digital Product at Andie Swim

‍

Using AI to Elevate the Fit Experience

Swimsuit shopping is personal, and no one understands that better than Andie Swim. To push the personalized shopping experience even further, Andie integrated Digioh with WAIR, an AI-powered fit solution. WAIR predicts body dimensions and tracks a shopper’s location, behavior, and fit preferences to recommend the perfect size.

With WAIR seamlessly embedded in the Digioh quiz, Andie Swim was able to build even more trust with their customers by ensuring the suit would fit—and the extra data helped fine-tune their marketing and retargeting efforts.

“We’ve seen retention and conversion improvements from our Digioh quiz, and the information is valuable in guiding our marketing strategy and delivering content and messaging that resonates with our audience,” Andie Swim shared.

‍

What’s Next for Andie Swim?

Andie Swim isn’t stopping there. They’re already thinking about new quiz ideas and looking to embed quizzes directly into their emails (made super easy with the Digioh x Klaviyo integration), further personalizing the customer experience and building out their CRM profiles.

"Driving traffic to the quiz via email is a surefire way to drive more conversions and increase AOV. Not only that, but our best brands are also using all the rich zero party data they collect to better segment and personalize the rest of their retention strategy. Brands leveraging Digioh and Klaviyo together can see a 20% lift in email/SMS revenue.” - Ian Mahanes, Senior Strategic Partnerships Manager at Klaviyo

‍

Helping Andie Swim Stay True to Their Values

Through their partnership with Digioh, Andie Swim continues to live out their core values by making swimsuit shopping a stress-free, confident experience for women everywhere. By putting the customer first and using tools like Digioh to understand their needs, Andie has strengthened their brand, driven customer loyalty, and created shopping experiences women can trust.

“Digioh has always been very hands-on, and they feel like an extension of our team. The team’s responsiveness and willingness to work with us on custom requests has always stood out as exceptional and different from other vendors,” said Charlotte Paffe, Andie’s Senior Director of Ecommerce and Digital Product.

Want to take a look at Andie Swim’s quiz yourself? Check it out here.

Hear from Charlotte Paffe, Andie’s Senior Director of Ecommerce and Digital Product, about consumer insights and using guided selling to build trust with the Andie customer.

‍