Saalt is on a mission to reimagine period care for our bodies, the planet, and the people who use it. Known for their sustainable, reusable products like menstrual cups, discs, and period underwear, the team at Saalt knows that choosing the right period care product isn’t always straightforward. Especially when many shoppers are new to the category altogether.

That’s why Saalt decided to implement a product recommendation quiz. The goal was simple: help every shopper find their ideal product based on their unique needs, without having to navigate an overwhelming amount of information or make a decision based on guesswork.

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Why Saalt needed to move on from their custom-built quiz

Saalt originally partnered with developers to create a fully custom quiz experience. The quiz functioned as intended—it asked the right questions and delivered recommendations—but it came at a cost. The Saalt team didn’t have any access into the back end.

Any time the Saalt team wanted to make even the smallest update, like changing a single word or color within the quiz, they had to file a support ticket with the contracted developers. “We had to find a different solution because it was not sustainable to be tied to one specific developer who had the keys to the kingdom when it came to our quiz,” said Sarah Caprye, Brand Auditor at Saalt.

The limitations went beyond the back end. Saalt’s custom quiz didn’t offer a way to capture emails, leaving a major gap in their lifecycle strategy. Shoppers were actively expressing interest, but there was no way to follow up or build a long-term relationship.

Saalt’s team needed a solution that would give them ownership. Not just access to the back-end, but the ability to experiment, update, and evolve the quiz—and connect it to the rest of their marketing stack—as their products and customers evolved too.

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Building a quiz that meets shoppers where they are

Period care is deeply personal and often unfamiliar. Many shoppers arriving on Saalt’s site are navigating an intimate part of their health and making decisions about what feels safe and right for their body.

Recognizing this, Saalt partnered with Digioh to build a quiz experience that supports customers at every level of comfort and knowledge. “We wanted to give customers as personalized of a recommendation as we can based on the information they have and that they’re comfortable sharing with us,” said Sarah.

And instead of forcing shoppers through a one-size-fits-all funnel, Saalt’s quiz empowers them to choose their own level of engagement. Some explore educational content to learn about sizing and fit. Others skip straight to the result. Either way, the outcome is the same: a confident, informed purchase.

While in the process of building their quiz, Saalt took advantage of one of Digioh’s other tools: pop-ups. They used Digioh to quickly launch a high-converting pop-up that offered a welcome discount and captured email and newsletter sign-ups.

Now, they’re exploring campaign-specific pop-ups triggered by UTM parameters, allowing them to further personalize offers and messaging without relying on additional tools or dev resources.

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Turning engagement into long-term connection

Before switching to Digioh, Saalt wasn’t collecting any emails through their quiz—a major missed opportunity. Now, shoppers can opt in to receive their results via email, which also triggers an educational follow-up flow powered by Klaviyo. “That was part of what drove the change… all of these customers were filling out our quiz and weren’t even being presented with the opportunity to give us their email,” added Sarah.

This addition not only boosts list growth, but lays the foundation for more personalized, data-driven campaigns. And it’s an area Saalt is actively expanding.

“Our goal is to integrate quiz data more deeply into our marketing strategy, particularly in segmentation and email personalization,” said Sarah. “In the future, we’d love to create even more tailored email flows based on customer preferences we uncover through quiz data.”

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A quiz experience as polished as the brand behind it

For Saalt, the shopper experience isn’t just about functionality—it’s about feeling seen, respected, and cared for. That includes everything from the tone of their copy to the polish of their product pages. So when it came to selecting a new quiz platform, visual customization was non-negotiable.

“Our brand really cares about presentation, and part of that is because our category has been stigmatized for a long time. When you’re trying to break a stigma, it’s helpful to elevate this product. The ability to do technically what we needed, but also have it look good and align with our branding, was really important.” - Sarah Caprye, Brand Auditor at Saalt

Digioh enabled Saalt to build a fully on-brand quiz experience that feels consistent with the rest of their site.

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Converting quiz takers into customers

To ensure their quiz gets in front of the right shoppers, Saalt features it prominently in their website navigation and includes links in relevant FAQ articles. Their customer experience team also shares it directly with shoppers who have sizing questions, offering a self-guided alternative to one-on-one conversations.

The quiz is also embedded in Saalt’s mobile app, which is powered by Tapcart, one of Digioh’s partners. This allows mobile shoppers to access personalized recommendations seamlessly within the app experience, without being redirected or losing momentum.

In the past 90 days, Saalt’s cup and disc quiz has been one of the most visited pages on their site. Of those who engaged with it, over 12% added products to their cart, and more than 5% proceeded to checkout. That’s a powerful signal that the quiz isn’t just a helpful tool, but it’s a key part of the purchase journey.

“Our cup & disc quiz has consistently helped customers find their best-fit product with confidence, showing that shoppers who engage with the quiz are actively moving through the purchase journey.” - Sarah Caprye, Brand Auditor at Saalt

As Saalt finalizes a new, streamlined quiz that consolidates their full product catalog—cups, discs, and underwear—they’re continuing to lean into what works. The new version will offer a faster recommendation while still giving knowledge-hungry shoppers the option to go deeper or branch into a more detailed experience.

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Support that matches Saalt’s high bar for CX

For Saalt, Digioh wasn’t just the right platform—it came with the right team. As a brand that prides itself on delivering an exceptional customer experience, Saalt values working with partners who match that energy. “I really appreciate how quickly I get a response. We have a high standard for customer experience, and we like to partner with companies that give that energy back,” said Sarah. 

Having quick access to help—especially while building a complex quiz—has made all the difference. Whether troubleshooting logic, brainstorming creative ideas, or launching new campaigns, the Digioh team has been there every step of the way.

“We looked for a while trying to find something that had the technical capability and visual customization that we needed,” said Sarah. “Digioh was the right solution for us.”

With Digioh, Saalt has the agility to adapt, the tools to scale personalization, and a partner that supports their mission.