Since this customer story was originally published, Whisker has continued building on the success of their initial quiz and introduced a new quiz into their navigation bar, the "Cat Parent Quiz." Within 30 days of implementation, it has seen a staggering 388% increase in conversion rates, further highlighting the effectiveness of a guided seller quiz, particularly when highlighted to shoppers. 

In addition, Whisker's average order value (AOV) has doubled, accompanied by an additional 5,000+ subscribers within this 30 day window, underscoring the significant impact of their interactive strategies on both sales metrics and audience growth.

Whisker aims to extend its wins both onsite and "beyond the quiz," enriching customer engagement and data-driven strategies for the future.

Keep reading to learn more about their journey with Digioh. 

Capitalizing on zero-party data for personalized retargeting via email and SMS

Pet favorite Whisker, known for its revolutionary Litter Robot, leads the industry in self-cleaning litter boxes. Priding themselves as the leading innovator in pet tech and refined pet accessories, their mission is to solve problems and deliver smarter insights for pet parents while enriching the lives of pets. However, their ecommerce channel was facing two main challenges, educating customers pre-purchase and enhancing personalization in email and SMS channels.

Mike Woodall, Whisker's Senior CRM Manager, recognized the potential of a guided shopping quiz to address these challenges. Despite previous attempts with alternate solutions, which proved limited in customization and integration, Mike sought a more comprehensive approach.

Boosting Conversions with Personalization

Already leveraging other features in Digioh's suite of tools, Whisker began utilizing our quiz builder. Working closely with the Digioh team, Whisker crafted a guided shopping quiz aimed to educate the shopper and help navigate them towards the right products for their needs. 

“Since integrating Digioh's quiz into our customer experience, the results have been nothing short of transformative. We’ve seen a 60% increase in website conversion rates with Digioh quiz takers compared to our average non-quiz-taking customers”, -said Mike Woodall.  

Implementing a quiz solution has proven great value on the metrics front, however for this tool to be already included within the all-inclusive Digioh suite showed immense value, showcasing immense marketing efficiency.

"We’ve been so pleased with the hands-on support, organized process, and genuine care about the success of our initial quiz launch. Those reasons alone would make me choose Digioh over any other provider,” Mike praised.

New Discoveries in Data: Impact on Email & SMS Conversions (400% Increase)

Going "beyond the quiz," Whisker's retention marketing program has also flourished by using Digioh's integration capabilities. 

‍"Digioh’s ability to integrate with Bloomreach and Attentive has had a significant impact on our email and SMS channels. We've seen email conversions from quiz participants rise above 20% compared to just 5% for those who haven’t taken the quiz.” -Mike said. That’s a 400% increase!

Mike attributes the 400% surge in conversion rates to the effective use of zero-party data for personalized retargeting. Sending quiz results post-submission further enhances customer satisfaction and engagement.

Whisker employs smart tactics to grow its email list and engage customers. They invite quiz-takers to sign up for emails, offering to save their quiz results. This serves two strategic purposes:

• For existing subscribers: Quiz results are immediately sent upon submission, giving customers a future reference, regardless of their next action—abandoning the site or making a purchase.
• For new subscribers: Whisker's 5-part welcome series leverages zero-party data from the quiz, amplifying message relevancy and, as a result, conversion rates.

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What’s Next for Whisker?

Whisker is building on its success with Digioh by planning future optimizations and innovative strategies. A new loyalty program is in the works, with quiz-taking as one of the actionable steps for customers to earn points. This serves a dual purpose: driving more quiz participation while capturing additional zero-party data to bolster email and SMS marketing.

Whisker aims to extend its wins both onsite and "beyond the quiz," enriching customer engagement and data-driven strategies for the future.

Ready to be our next success story? Book a demo now and elevate your eCommerce strategy with Digioh.