Peak Wellness USA specializes in delivering the ultimate sauna experience directly to their customers' doorsteps. However, they faced a significant challenge: the overwhelming number of options available on their online store. With high average order value (AOV) products that require heavy consideration, customers often felt uncertain about which products to choose, leading to decision paralysis and abandoned carts. To tackle this issue, Peak Wellness USA sought a solution that would quickly guide customers to their ideal choices based on their specific needs.
To gain insights into customer indecision and enhance the overall shopping experience, Peak Wellness USA partnered with Digioh. The goal was to streamline the decision-making process and provide personalized guidance to shoppers.
Digioh introduced an interactive guided selling quiz, tailored to guide customers in selecting the perfect sauna products. By asking targeted questions, the quiz helped narrow down choices, making the shopping experience more straightforward and enjoyable. This quiz provided the necessary education and confidence to bring customers over the edge in their purchasing decisions, akin to a showroom experience.
In addition to simplifying product selection, the Digioh quiz played a crucial role in instilling confidence in customers that they were making the right choice. It inquired about various factors such as wellness goals, lifestyle preferences, and specific needs, providing personalized recommendations that made the shopping experience more engaging and efficient.
As a result, Peak Wellness USA saw a whopping 300% increase in conversion rates, over 300 new email subscribers, and a 37x ROI, showcasing the phenomenal value of customer data.
“Our quiz conversion rate alone has been consistently higher than any other page or funnel we're running. It's also helped us grow our email list and capture potential customer's information so we can properly segment them within the correct email campaigns and flows. Since we implemented Digioh we've doubled our revenue month over month.”
The zero-party data captured through the quiz has been crucial for Peak Wellness USA's email and SMS marketing strategies. Customers who completed the quiz and submitted their email showed a high conversion rate, often making purchases within a week or two.
"We've seen a solid conversion rate from people who complete the quiz, submit their email, and then purchase within a week or two."
Since implementing Digioh, Peak Wellness USA has experienced a remarkable increase in revenue, doubling month over month. This highlights the significant impact that personalized customer guidance and targeted marketing can have on overall business success. In tandem with the Digioh x Klaviyo integration, their quiz serves as an effective tool to capture email addresses in exchange for a personal consultation, unlocking better retargeting, personalization and ultimately marketing efficiency. — learn more about the Klaviyo integration here.
“Partnering with Digioh has been a game-changer for us at Peak Wellness USA. Their interactive guided selling quiz not only enhanced our customers' shopping experience but also drove significant growth in our business. We've seen a remarkable 3877% ROI, and our revenue has doubled month over month. Working with Digioh has been an absolute pleasure, and their innovative solutions have been integral to our success.”
Want to take the Peak Wellness quiz yourself? Check it out here - https://peakwellnessusa.com/pages/quiz
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