RANAVAT has surged to become the fastest growing Ayurvedic skincare brands. Founded in 2017, RANAVAT was created to solve a problem - help women with postpartum hair loss. With her parents migrating to the US from India in the 70’s, Michelle Ranavat turned to her heritage roots to develop a hair & skin luxury line inspired by Indian traditions. 

Understanding hair loss is a personal matter, Michelle wanted to find a solution to guide customers going through these experiences and connect with them 1:1 - which is where Digioh came in. 

‍From Tradition to Transformation: Finding success with a luxe online shopping experience

Wanting to treat all of RANAVAT's customers like royalty, Digioh worked closely to create the “Find Your Royal Ritual Quiz". Not only was this the easiest way to optimize the onsite customer experience, but also served as a solution to having a conversation with each site visitor. The quiz was launched three weeks prior to RANAVAT launching in every SEPHORA nationwide as a means to bridge the gap between the in-person and online experience.

By taking the quiz, RANAVAT was able to replicate in-person conversations, connecting with on-site visitors and make personalized recommendations specific to their needs by asking questions like;

• What type of skin type do they have? 
• Do they suffer from breakouts or want to improve the appearance of fine lines?
• How often do they wash their hair? 
• What kind of lifestyle do they live? 

Ranavat was also able to leverage bundling products on their quiz results page via Digioh’s 1-click-add-to-cart capabilities, giving customers a seamless way to add their entire routine whilst also increasing average order value (AOV).

The Beauty of Connection: 3K Net New Email Subscribers 

Within just 90 days of implementing a guided selling quiz with Digioh, RANAVAT was able to drive a 294% increase in onsite conversion rate (CVR) and add over 3113 net new email subscribers to their Klaviyo account.

Another major issue that RANAVAT found operating in the eCommerce space is that you can reach large masses of audience, whilst not actually connecting with anyone. Implementing the Find Your Royal Ritual Quiz helped combat that and provide an avenue to actually speak to customers.

"Our primary focus is to nurture, connect and give people time to fall in love with brand, trusting that our product is going to deliver. Digioh is helping us capture the data that not only makes conversions easier, but also forge stronger digital relationships with our consumers."

In addition, the data that Digioh has been able to capture on their Shopify store has given them immense consumer insight and painted a much clearer picture of who their customers are compared to the data they’ve been able to capture from their in-store Sephora channel. By utilizing Digioh’s native OAuth Klaviyo Integration RANAVAT has been able to seamlessly power email list growth and pass back zero-party data to remarket to customers on a 1:1 level and send personalized retargeting emails.

‍“Digioh has helped RANAVAT give people the answers that they need, reduce friction, and, beside the quiz — they’ve continued to provide amazing advice as they see so many sites every single day. They are experts in this space and it really has helped me reach the goal of deep connection with my customers.” 

Since using Digioh, RANAVAT has also driven 16% of their total online revenue which can be directly attributed to the platform. 

What’s Next For RANAVAT

RANAVAT is looking for more ways to leverage Digioh onsite via their identification product suite to further improve personalization. They also plan to continue to optimize their Klaviyo set-up with Digioh data and seek more creative ways they can use the consumer consented data that Digioh captures and deploy it in messaging and segmentation strategies.

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Hear more from Michelle Ranavat on her success with Digioh at GROW LA

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