CrazyBulk's product recommendation quiz powered by Digioh gave shoppers the confidence to choose the right supplements—driving a 141% lift in conversions and 16x ROI.

‍

CrazyBulk knows that fitness isn’t one-size-fits-all. With a product lineup packed with supplements for every fitness goal, they’re all about empowering their shoppers to crush personal records and meet their health objectives.

But choice overload was holding shoppers back.

‍

Lost Gains: When Too Many Choices Stop Shoppers in Their Tracks

Shoppers were leaving CrazyBulk’s site without making a purchase, unsure which supplements aligned with their goals.

The result? A 2% conversion rate and concerns about declining lifetime value (LTV) to customer acquisition cost (CAC) ratios. CrazyBulk realized their audience needed more than products—they needed guidance to shop with confidence.

‍

A Digital Personal Trainer in Your Pocket

CrazyBulk teamed up with Digioh to create an interactive product recommendation quiz. Think of it as a virtual personal trainer: the quiz asked targeted questions about fitness goals, dietary preferences, and workout habits to deliver tailored product recommendations.

This wasn’t just about selling—it was about creating an experience that made shopping simple, stress-free, and personalized.

‍

From Uncertainty to Action

The interactive quiz quickly became a key part of CrazyBulk’s success story. 

Shoppers who took the quiz were more engaged, leading to a 16x ROI. The quiz also proved to be a powerful lead acquisition tool, bringing in over 10,500 new email subscribers (which were automatically added to Klaviyo through Digioh’s integration).

But the impact didn’t stop there. Quiz takers contributed to 7% of CrazyBulk’s total online revenue in 2024, and their average order value (AOV) was 16% higher than non-quiz takers, demonstrating how personalized recommendations turned casual browsers into high-value buyers. 

By eliminating the guesswork, CrazyBulk empowered their shoppers to make confident decisions. Quiz takers converted at a 7% rate, compared to the brand’s overall conversion rate of 2.9%. 

That’s a 141% increase, proving that guided shopping experiences don’t just build confidence—they drive real results.

‍

Zero-Party Data: CrazyBulk’s Retention Strategy

The quiz didn’t just boost sales. It also helped CrazyBulk collect powerful zero-party data directly from their shoppers.

By integrating this data into Klaviyo in real time, CrazyBulk can segment their audience based on goals and preferences. This enables hyper-targeted email and SMS campaigns that hit all the right notes, driving higher retention and stronger shopper relationships.

‍

Engaging Shoppers Off-Site With Tapcart

CrazyBulk’s partnership with Digioh didn’t stop at their website. The brand also runs its product recommendation quiz directly in its mobile app, powered by Tapcart.

Tapcart allows Shopify brands to create mobile shopping apps that engage shoppers with optimized, interactive experiences. Using the Digioh + Tapcart Custom Code Block, CrazyBulk displays their quiz seamlessly within the app, promoting products while simultaneously gathering valuable customer data.

This integration helps brands like CrazyBulk increase app session length, drive repeat purchases, and boost retention by meeting their shoppers wherever they are.

“The Digioh + Tapcart integration is a game-changer for Shopify brands looking to better understand their customers. Working together, our integration gives ecommerce teams the ability to showcase engaging, interactive product recommendation quizzes directly in their mobile apps, driving both user sales and helping with retention. This partnership helps Shopify brands create meaningful, data-driven experiences that keep shoppers coming back.” — Jon Knott, Director, Ecosystem Partnerships at Tapcart

‍

Big Gains Ahead

CrazyBulk’s partnership with Digioh has already delivered a 16x ROI, but they’re not done yet. 

Next up: exploring Digioh’s Owned Identification Suite. With up to 80% of site visitors remaining unidentified, this tool offers a compliant and privacy-conscious way to personalize the onsite experience and drive conversions for anonymous users—turning even more browsers into buyers.

By focusing on their shoppers’ unique needs, CrazyBulk turned confusion into confidence and built a personalized guided selling experience that inspires trust—and drives results.