Make sure your exit intent pop-up messaging is on point by understanding user behavior.
In a perfect world, every shopper who lands on your site finds their ideal product, makes a purchase, and becomes a lifelong customer. Unfortunately, we don’t live in an e-commerce utopia. The reality is that 43% of shoppers will leave your site before buying anything.
How can you entice those shoppers to come back and make a purchase? Exit intent popups.
Displaying a pop-up just as customers are about to leave gives you one last opportunity to change their minds.
Exit intent pop-ups can:
But to truly harness their power, you have to personalize your messaging based on the shopper’s behavior.
How do we do that? Let’s look at some common user behaviors and exit intent pop-up examples to use in these scenarios.
The beauty of e-commerce is that customers have more options than ever – but options can also be a double-edged sword. Sometimes, choice overload becomes a problem, or customers just don’t know what they want or need.
If a shopper is spending a lot of time on your product listing pages, hasn’t added anything to their cart, and intends to leave your site, there’s a good chance they’re having a hard time finding the right product.
What’s the solution? Invite them to take a quiz!
Show them a simple exit intent pop-up that connects to your quiz. Make sure your messaging:
Inviting customers to take your quiz is more effective than offering a discount code or free shipping. Why?
Because your quiz addresses the real reason they’re not buying – indecisiveness.
Product recommendation quizzes help shoppers find their perfect products based on their:
All they have to do is answer a few simple questions, and your quiz results page will show them a personalized list of product recommendations.
If a shopper has already spent a lot of time on your site looking for products, there’s a good chance they’ll invest a little more time in taking your quiz to find their ideal solution. And they’re highly likely to make a purchase once they get their results.
Customers love free shipping, but the cost of offering this perk is a major challenge for merchants.
Adding a free shipping threshold can help offset these costs. Customers spend X amount of dollars, and shipping costs are waived.
Even customers are on board with this solution. An estimated 47% of consumers are willing to add products to their carts to meet free shipping thresholds.
The biggest challenge for customers? Finding the right products to meet the free shipping threshold.
If a shopper’s cart value is close to the free shipping threshold but they haven’t checked out, they may be looking for another product to score that shipping perk.
What’s the solution?
Make it as easy as possible to find the right product by:
Here’s a great example of this type of exit intent messaging:
Make sure your messaging creates urgency and entices customers to continue their journey.
Shoppers spend time browsing your products, comparing items and going as far as adding items to their carts. But something happens along the way, and they never complete the purchase.
Worldwide cart abandonment was 69.82% in 2021, so in many cases, it’s not your fault a visitor clicked “X” and never completed their purchase.
So, what’s the issue?
Coupons generate sales. In fact, 86% of shoppers will try a new business just because they offered a coupon. Almost the same percentage of people (85%) will even give you their personal data if it means they’ll receive a discount in return.
It’s a win-win for you.
Coupons can help you:
Hey, you: Worried about coupons impacting your profit margins? 38% of consumers spend more than expected when they use a coupon.
You can use exit intent popups to show a coupon and close the deal. We recommend personalizing the pop-up.
How?
Personalized coupons are unique to the customer and convert at higher rates than generic ones. For example, which message would resonate more with you?
Most people would prefer the second message. Why? Because it’s personal and touches on their (literal) pain points. And at 20% off, can they really afford not to buy these shoes?
Exit intent messaging can help you proactively prevent cart abandonment with dynamic coupon codes that boost conversions.
Sticker shock is very real when shopping online. You see a super cute plush toy for $38, and click buy. It’s the perfect gift for your nephew, whom you love to death. But then you reach the checkout page and have to pay:
Now the toy is over $45. You second-guess your purchase. Your customers may be feeling the same way.
Shipping costs can be a sticking point for shoppers. If the product is fragile, heavy, or large, shipping can easily cost $20 or more.
48% of online shoppers will abandon their carts because shipping costs are too high. Consumers are so averse to shipping costs that 78% will spend more to avoid it.
It’s that simple! You‘ll close more deals with coupons. If you don’t like the idea of free shipping, especially for smaller items with low profit margins, create thresholds and tell customers about it with your exit intent pop-up.
A simple pop-up that says “Spend $75 and receive free shipping” may be the exit intent messaging you need to convert more sales.
You see an item you love. You add it to your cart and plan on buying it on payday. Seems reasonable, right? People do this all the time.
The problem is:
Life happens. The person may intend to buy now, but that same intent may notl be there later.
So, what can you do?
If a shopper is waiting until payday or to save a bit more before making a purchase, you can do three things to secure the sale:
If a shopper doesn’t have the funds to buy right now or otherwise needs to wait, offer to save their cart and remind them about it in the future.
If you try to push the sale too much, you risk losing the shopper’s trust. Instead, you can create a “save my cart” button and request the person’s email address. That way, you can send their saved items to their inbox. Afterwards, you can nurture these leads further with coupons or recommendations for other items they may like.
Exit-intent popups should be highly customized to your store’s ideal customer. Your messaging should be unique, but you can also do other things to maximize your results, like:
If you follow the tips above, create an on-brand design and test, test, test, you’ll find that exit intent messaging works exceptionally well to capture leads who want your product or service and aren’t pulling the trigger.
Plus, your personalized messaging can even build trust, help you forge relationships with long-term customers, and improve the shopper experience.
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