Is guided selling the missing link in your jewelry marketing strategy? Quizzes can lift CVR by 197% and deliver the ultimate personalized shopping experience.
Guided selling may be the missing puzzle piece in your jewelry marketing strategy.
Plumb Club surveyed 2,000 people and guess what they found? 62% purchased at least one jewelry piece online in the last year.
Shoppers are more comfortable with the idea of buying jewelry online, but they’re still missing those face-to-face recommendations you get shopping at a brick-and-mortar business.
Guided selling through eCommerce quizzes can help provide a personalized shopping experience. But it can also guide your marketing strategy, thanks to the zero-party data you collect along the way, by:
Why?
Because ultimately, quizzes help you learn about your customers—and ensure you target the right people with personalized messages.
Quizzes can help guide your marketing strategies by connecting you with the right people.
You may think you know who your customers are, but your quiz results may surprise you. And that information might just change your entire marketing strategy.
Digioh customer Jaxxon faced this very scenario. They launched a quiz to help customers find their perfect chain, and they learned something they didn’t expect: 80% of visitors were actually men buying for themselves.
Information like this can be game-changing. Imagine gearing your entire marketing strategy towards shoppers buying gifts for loved ones only to find that most of your customers are buying jewelry for themselves.
Immediately, you can change your messaging and start appealing to your actual customers. Your ad or email copy would shift from “Give him the perfect gift” to “Treat yourself.”
The quiz questions you ask can provide other valuable data to guide you.
For example:
Less than half of marketers know their audience’s shopping habits, but you don’t have to be one of them. A quiz is a simple way to learn who your customers are shopping for and other information that steers your marketing in the right direction.
Quizzes can do more than just guide your marketing strategy – they can also help you personalize your messages.
And that can lead to a big increase in revenue for your brand.
People are 40% more likely to spend more than they planned if their shopping experience is highly personalized.
Quizzes provide that ultra-personalized experience that shoppers crave. All they have to do is answer a few questions, and their quiz results will show products that match their unique preferences.
Personalization doesn’t have to stop there. You can also:
Quizzes provide personalization that can drive sales and help you collect data, but that’s just the start of their benefits.
Online sales account for 5% - 10% of all jewelry sales. Why isn’t this figure higher? Consumers want to see pieces in person, try them on, and browse through selections.
Quizzes can start to chip away at purchase hesitancy by creating a customer experience that is similar to working with an in-store expert.
Jaxxon’s 1 million customers since 2018 show that with the right marketing strategy and data-centric approach, it’s possible to enter the industry and make a splash.
The secret?
Consumer-consented data, starting with powerful quizzes that ask potential customers all the right questions. With expert questions and insights in place, you can gather data, build customer profiles and personalize results pages to drive exceptional sales.
Conversion rate improvements are the fastest way to improve revenue because you’re converting potential buyers who weren’t ready to click “buy.” You can improve conversions with quizzes, boosting CVR drastically in the process.
For example:
Higher CVR - especially at this level - means that your jewelry marketing strategy is working, higher revenues are flowing in, and the return on investment is greater.
60%+ of consumers will pay 5% or higher prices when a brand offers an unforgettable experience.
Online jewelry merchants are often at a disadvantage because they don’t have a jeweler available to help shoppers choose the right item, compare pieces, or size items properly.
Product quizzes are your cheat code to offer an experience similar to an in-store consultation.
How?
Your product quiz will:
Quizzes help your brand pinpoint customer needs and pain points when selecting jewelry. You can hold the customer’s hand throughout the buyer journey and nudge them to purchase the right products with the data and results of the quiz they take.
Data improves sales and can skyrocket conversion rates, but it can also help with demand forecasting. You may find that 60% of quiz takers prefer white gold bracelets, indicating that these items are in demand and
When surveyed, 56% of online shoppers said they couldn’t purchase items they wanted online because they were out of stock.
Consumer disappointment rises when items are out of stock. But when you can forecast demand using zero-party data, you can stock up on items that are likely to sell faster than expected.
And if a product does sell out, you can also use your quiz to:
Demand forecasting prepares your brand to better serve customers and sell more products at the same time. It’s a win-win for everyone involved.
Guided selling helps jewelry stores sell more goods, lifts CVR, and does it all by improving the buyer’s journey. You can guide your potential customers through your sales funnel by showing them products that best suit their needs based on just a handful of quiz questions.
Zero consumption based pricing with zero limits allows your brand to deploy Digioh across your entire marketing funnel.
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