Finding the right product can be overwhelming for customers, but what if you could make it fun, fast, and personal? Enter the product recommendation quiz—a tool that not only converts but also makes your customers smile. Think of it as the ultimate matchmaker between your products and your audience. In this post, we’ll show you how to create a quiz that converts, builds trust, gathers insights, and has your customers coming back for more.

What is a Product Recommendation Quiz?

A product recommendation quiz, also known as a digital personal shopper, is a strategic tool in eCommerce that simplifies customers' decision-making process. Through a series of questions, these quizzes guide customers to products that match their preferences and needs.

Imagine walking into a store where a friendly assistant knows exactly what you need based on a few questions. That’s what a product recommendation quiz does. It helps customers navigate through all the options, reduces overwhelm, and makes shopping smooth and fun. Think of how RANAVAT used their "Find Your Royal Ritual Quiz" to guide customers to personalized product bundles.

Adding a product recommendation quiz to your eCommerce website is a win-win. Not only do these quizzes increase conversions, but they also personalize the experience, making customers feel seen and heard. The data collected from these quizzes provides insights into customer preferences and behavior so that you can target your marketing more effectively.

Why Should You Use Product Recommendation Quizzes?

Customer experience is key in today’s market. Product recommendation quizzes serve that purpose by giving a tailored shopping experience that feels personal and engaging, which equals a successful shopping experience. 

These quizzes are like a personal shopper, guiding customers through their journey and helping them find products that match their unique preferences. This is exactly what Andie Swim achieved, increasing conversions by 296% by helping customers find their perfect swimsuit.

Another big advantage is zero-party data. Unlike third-party data, which is gathered without direct interaction, zero-party data is provided willingly by customers through their quiz answers. This data is gold, giving you clear insights into customer preferences, pain points, and behavior, which you can use to tailor your marketing and product offerings.

Plus, product recommendation quizzes have been shown to increase sales conversion rates. By providing personalized recommendations, these quizzes reduce decision time and increase the likelihood of a sale. They also build customer loyalty by giving an individual and thoughtful shopping experience. 

Just like IGK Hair, who saw a 30% boost in color product sales by implementing a dynamic product recommendation quiz.

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In addition to customer satisfaction and sales, these quizzes can also reduce support costs. Customers finding the right product themselves reduces the need for extensive customer support, saves time, and resources. This combination of benefits makes product recommendation quizzes a must-have for any eCommerce business.

How to Build a Product Recommendation Quiz

Making a quiz doesn’t have to be complicated. Here’s our quick guide on how to make a quiz.

1. Plan Your Strategy

• Define clear objectives: Determine if your goal is increasing conversions, reducing decision fatigue, collecting user data, or personalizing the shopping experience
• Understand your audience: Consider demographics, pain points, and how familiar users are with your product category
• Establish success metrics: Decide how you'll measure effectiveness (conversion rates, completion rates)
• Map the customer journey: Determine where in the shopping process the quiz will appear

2. Design Questions & Quiz Logic

• Create effective questions: Start with 5-7 questions using customer-friendly language and visual elements when possible
• Choose question types: Select from multiple choice, sliders, rankings, or image selection options
• Develop quiz structure: Decide between linear progression or branching paths based on answers
• Add personality: Infuse your brand voice while focusing on lifestyle needs rather than technical features
• Include progress indicators: Show users how far they've come to encourage completion

3. Build the Recommendation Engine

• Create a product database: Tag products with attributes that correspond to quiz answers
• Develop matching algorithms: Build a scoring system connecting answers to appropriate products
• Design result displays: Create engaging ways to present recommendations with clear next steps
• Optimize for all devices: Ensure the quiz functions seamlessly across desktop and mobile
• Make it skippable: Allow users to bypass questions or the entire quiz if desired

4. Launch, Test & Optimize

• Conduct user testing: Observe people taking the quiz and gather feedback
• Analyze performance: Identify drop-off points and verify recommendation accuracy
• A/B test variations: Try different question orders, wording, or logic to improve results
• Develop follow-up strategies: Plan how to use quiz data for future personalization
• Continuously refine: Regularly review metrics and adjust the quiz to improve outcomes

Tools to Build a Product Recommendation Quiz

When it comes to building product recommendation quizzes, you need the right tools. Digioh is a top quiz maker, offering a customizable quiz builder that integrates with multiple eCommerce platforms. Just like Bonafide, who saw a 469% increase in conversion rates using Digioh's product recommendation quiz!

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Digioh’s quiz builder is user-friendly and packed with features like conditional logic, advanced analytics, and CRM integration. These features allow you to create quizzes that engage customers and provide valuable insights into their preferences and behavior. Compared to other tools, Digioh offers a more comprehensive solution, supporting multiple shopping verticals and ensuring your quizzes work across different markets.

Digioh is also flexible. Whether you want your quiz to appear as a pop-up or embedded on a webpage, Digioh has the tools to make it happen. This flexibility ensures your quiz fits into your website design and enhances the user experience.

Plus, Digioh’s advanced Google Analytics and data collection capabilities allow you to collect actionable data that can be used to refine your marketing and improve conversion rates. By understanding how customers interact with your quizzes, you can make informed decisions that drive better results. Peak Wellness USA leveraged this to achieve a 300% increase in conversions.

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Building a Product Recommendation Quiz With Digioh

Building a product recommendation quiz can seem daunting, but follow these steps, and you’ll be crafting a quiz that engages customers and converts. Building a quiz with Digioh is a straightforward process that involves several key steps. Here's a comprehensive guide on how to create an effective product recommendation quiz using Digioh:

Step 1: Initiate Quiz Creation

1. Log into your Digioh account
2. Click on "Create New Quiz" or "Product Recommendation Quiz"
3. Choose a location for your quiz (e.g., inline box for embedding into your page)

Step 2: Design and Setup

1. Select a theme that suits your brand
2. Name your quiz and provide a description
3. Choose your store type and enter necessary store information
4. Set up integrations with your email marketing platform
5. Connect your Google Analytics account

Step 3: Craft Your Questions

1. Limit your quiz to 6-8 questions for maximum conversions
2. Prioritize consumer interests before collecting zero-party data
3. Add questions using the drag-and-drop builder
4. Design both desktop and mobile versions of your quiz

Step 4: Configure Quiz Logic

Digioh offers two main types of quiz logic:

1. Weights Logic: Assign numerical weights to answer options
2. Outcomes for Answer Combinations: Define specific product sets for each combination of answers

To set up your logic:

1. Navigate to the Quiz Settings accordion in the Box Editor
2. Choose your preferred logic type
3. Set up your product feed and verify it
4. Configure the Results tab to determine how results will be displayed

Step 5: Customize Design

1. Use the Design tab to set global design settings
2. Customize buttons, fonts, box layout, and other visual elements
3. Ensure your quiz matches your brand aesthetics

Step 6: Set Up Results Page

1. Customize the results page HTML
2. Determine the maximum number of products to display
3. Choose whether to highlight a "hero" product
4. Copy and save the results page template

Launching Your Quiz

1. Click "Finish Quiz" in the Quiz Wizard
2. Review and make any final customizations in the editor
3. Install the Digioh JavaScript snippet on your website
4. Set targeting options for when and where the quiz should appear

Best Practices for Product Recommendation Quizzes

To create a successful product recommendation quiz, you need to follow best practices to make it user-friendly, effective, and compliant with data privacy regulations.

• User-friendly design and mobile optimization: A clean and intuitive online quiz keeps quiz takers engaged and reduces drop-offs. Make sure your quiz is mobile-optimized as a large proportion of online shoppers shop on their phones.
• Quiz results are personalized and actionable: Use conditional logic to tailor the quiz questions based on user responses to give more accurate and relevant product recommendations. This level of personalization makes the quiz feel like a one-on-one shopping experience.
• Compliance with data privacy regulations: Make sure your quiz collects and stores data in a way that complies with GDPR and CCPA. Be transparent about data collection, and you’ll build trust with your customers and enhance their experience.
• Use targeted campaigns to recover abandoned carts: Integrating your quiz with email marketing allows you to send personalized follow-ups to users who didn’t complete their purchase and encourage them to come back and finish their buying journey. This will help you recover lost sales and boost your conversion rates.

Get Started with Digioh

Ready to create a product recommendation quiz that converts? Digioh’s quiz builder makes it easy, allowing you to create personalized quizzes that engage users and increase conversion rates.

You can design quizzes as pop-ups or embed them on your website. This flexibility ensures your quiz fits into your eCommerce platform and provides a smooth customer experience.

‍Digioh has customizable templates to get you started quickly. These templates are mobile-friendly, so your quiz will look great and work well on any device. Digioh’s integration capabilities mean you can capture emails, provide product recommendations, and even accept payments so your quiz becomes part of your sales funnel.

Don’t wait to enhance your customer journey and increase conversions. Request a demo to see how Digioh can help your business create data-driven product recommendation quizzes. Start building today and watch your sales grow.

Conclusion

Creating a product recommendation quiz can seem like a big task, but with the right tools and strategies, it’s a powerful asset for your eCommerce business. Each step is important to building a converting quiz, from defining goals and writing questions to choosing tools and best practices. 

See how Digioh can power your quizzes—Book a demo to learn how Digioh can help you build product recommendation quizzes, experiential pop-ups & forms, onsite personalization, offsite retargeting, and more.

FAQs

What is a product recommendation quiz?

A product recommendation quiz helps find the product tailored to your needs and preferences, shopping is easier and more fun! Take the quiz to find out what’s for you!

Why use product recommendation quizzes?

Product recommendation quizzes can enhance your customer experience by personalizing their journey, boost your conversion rates, and get valuable insights. Try this out to stand out and get closer to your customers!

How do I create a product recommendation quiz?

Creating a product recommendation quiz involves defining your goals, choosing the right type of quiz, writing engaging questions, using logic-based outcomes, designing the layout, integrating into your website, and optimizing for user experience. Follow these steps to create a quiz that engages and converts!

What tools can I use to create a product recommendation quiz?

You can use tools like Digioh, which offer customizable quiz builders with conditional logic and CRM integrations. These tools will help you create product recommendation quizzes that drive results!

What are best practices for product recommendation quizzes?

To create product recommendation quizzes, prioritize user-friendly designs and make sure the results are personalized and actionable. Remember to comply with data privacy regulations and use targeted campaigns to boost engagement.