CrazyBulk’s quiz promises a custom supplement plan in under 1 minute (plus a 20% discount). With just 7 questions, the quiz quickly zeros in on the shopper’s fitness goals, timeline, and energy levels to deliver results that feel precise and motivating.
Before viewing results, shoppers are offered a free fitness guide in exchange for their email. Those who opt in are added to CrazyBulk’s flows for segmented follow-up, while still getting instant access to their results and discount.
After the quiz, shoppers see a fully branded results page with a discount code, custom greeting (“Game plan for: [First Name]”), and tailored supplement recs. With one-click add-to-cart and strong messaging, this page plays a major role in the brand’s 141% CVR lift.
CrazyBulk runs the same high-converting quiz inside their mobile app, powered by Tapcart. This integration helps extend the quiz’s impact to mobile shoppers—driving longer sessions, repeat purchases, and a seamless in-app experience.
Shoppers were overwhelmed by CrazyBulk’s supplement lineup, leading to low confidence, a 2.9% conversion rate, and concerns about declining LTV and CAC ratios. CrazyBulk partnered with Digioh to launch a guided selling quiz to simplify product selection, personalize recommendations, and collect zero-party data for better marketing segmentation. The brand saw a 7% conversion rate (141% higher than overall), a 16% AOV increase, 10,500 new email subscribers, and 16x ROI, with 7% of total revenue driven by quiz users.
Don’t settle for siloed tools. With Digioh, you get one powerful platform for pop-ups, product quizzes, onsite identification, and more—everything you need to personalize every step of the customer journey. Identify more traffic. Collect more zero-party data. Turn insights into revenue.
6AM Run’s quiz helps runners discover the ideal fuel for their goals. With a few quick questions, it personalizes recommendations to keep athletes energized, hydrated, and performing at their peak.
