For many eCommerce brands, cart abandonment is a big problem, with average rates over 70%. That’s a lot of lost revenue for online retailers. But AI-powered quizzes are emerging as a solution to re-engage shoppers before they leave. These quizzes allow brands to engage with customers and tailor product recommendations, ultimately increasing customer satisfaction and conversions.
As seen with BedGear, which saw a 490% increase in conversions with their quiz, AI feels almost necessary these days for eCommerce success. With AI-powered quizzes, businesses can create user-friendly and versatile quizzes that increase customer engagement and provide personalized experiences. Plus, they capture valuable customer information like emails and phone numbers, which can be used for future marketing.
AI-powered quizzes are a secret weapon for eCommerce businesses, allowing them to provide personalized product recommendations and increase customer engagement. Using machine learning and automation, AI quizzes can guide customers to products that fit their needs, preferences and goals.
This technology can transform the online shopping experience, making it more enjoyable and profitable for customers and businesses. With AI-powered quizzes, businesses can collect zero-party data, gain insights into customer preferences, and develop a targeted marketing strategy. These quizzes not only help understand what customers are looking for but also guide them through their buying journey so they find exactly what they need.
One of the main reasons shoppers abandon their carts is unexpected costs or feeling prices are too high. When customers get to checkout and see shipping fees, taxes, or other charges they weren’t expecting, they often leave without completing the purchase. AI quizzes can identify price sensitivity early in the customer journey and offer promotions or bundle options to address this concern.
Many shoppers abandon carts because they’re unsure if they’re choosing the right product. This is especially true for complex or personalized products like supplements, skincare or technical products. Without guidance customers get decision paralysis and leave rather than risk making the wrong choice.
CrazyBulk saw this in the supplement space.
Their customers were overwhelmed with options and had a 2% conversion rate. After implementing a Digioh product recommendation quiz that was a “digital personal trainer,” their quiz takers generated 7% of their total revenue. By eliminating guesswork they empowered customers to make confident decisions.
Complex or lengthy checkout processes create friction that drives customers away. When faced with multiple pages, form fields or requirements shoppers may decide the purchase isn’t worth the effort. An AI quiz can streamline this process by pre-qualifying customers and guiding them to products that match their needs exactly, using intelligent quiz logic to make the checkout process feel more worthwhile.
Without a reason to buy now shoppers often defer decisions, intending to come back later – but many never do. AI quizzes can create urgency by offering limited time incentives based on quiz responses, prompting immediate action.
The benefits of AI quizzes are many. They can help businesses increase sales, customer satisfaction and collect valuable customer data. AI quizzes can also help businesses provide personalized product recommendations, create data and improve the overall customer experience. By using AI quizzes businesses can segment customers based on their preferences, behaviors and demographics and create more targeted marketing.
AI quizzes can also help reduce choice overload, increase average order value and conversion rates. With AI-powered quizzes businesses can create a hyper personalized experience for their customers leading to increased loyalty and repeat business. This personalized approach not only enhances the shopping experience but drives significant business growth.
AI quizzes are great at eliminating the decision paralysis that leads to cart abandonment. By asking targeted questions about customer preferences, needs and goals these quizzes can narrow down options and present only the most relevant products.
For example IGK Hair transformed their color selection process with a Digioh quiz that guides shoppers through a personalized journey based on their current hair color, past dye jobs and hair type. This led to a 30% increase in color sales and 19% increase in average order value (AOV). The quiz’s branching logic ensures customers get tailored recommendations that build confidence in their purchase decisions.
One of the most powerful features of AI quizzes is their ability to identify and address potential objections before they lead to cart abandonment. Through intelligent branching logic quizzes can detect concerns about price, product fit or other buyer hesitation and provide solutions.
When Whisker implemented its “Cat Parent Quiz,” they saw a 388% increase in conversion rates within 30 days. The quiz identified customer objections early and guided them to solutions, providing hyper-personalized results that increased average order value by 100%.
AI quizzes can analyze user responses to determine when a price-related incentive will convert a hesitant shopper. By segmenting users based on their quiz answers, businesses can offer personalized offers to those who need that extra push.
For example a fitness brand could use a quiz to ask about their customer’s fitness goals and offer personalized bundle options based on their responses.
Peak Wellness USA uses their sauna finder quiz to identify price sensitive customers and offer bundle options, resulting in a 37X return on investment (ROI). This personalized approach to discounting targets incentives only to those who need them, preserving margins while reducing abandonment.
Even if shoppers don’t convert immediately after taking a quiz the information customers intentionally share enables powerful retargeting campaigns. By integrating quiz responses with email and SMS marketing businesses can create highly personalized follow up messages that speak directly to each customer’s unique needs and concerns.
For example, Andie Swim leveraged email segmentation to grow flow revenue by 55% with Klaviyo and Digioh.
Andie Swim’s team worked with Digioh to create a new, 12-question Fit Finder quiz—and integrated Digioh with Klaviyo. Now, customer profiles are automatically tagged with their quiz responses. Are shoppers looking for one-pieces or two-? High- or low-cut bottoms? Their team can now segment their lists based on those preferences.
Quizzes at the beginning of the shopping journey help guide customers to the right products from the start. These pre-purchase quizzes act as digital shopping assistants, asking questions about preferences, needs and personal attributes to recommend the perfect products.
Andie Swim’s quiz is a great example of this. Their personalized quiz helped overcome the challenges of online swimwear shopping by guiding customers to styles that would work best for their body type and preferences. The result was a 296% increase in conversions and 96X ROI, showing how well designed pre-purchase quizzes can dramatically reduce cart abandonment by building purchase confidence.
Exit-intent quizzes are triggered when a visitor shows signs of leaving the site without purchasing. These quizzes can offer a last chance to engage the shopper, capture their information and potentially save the sale.
Obvi uses this strategy with an exit-intent pop-up that prompts visitors to take their quiz before leaving. This has resulted in an 80% quiz completion rate (compared to 45% with their previous solution) and 102% increase in conversion rates for quiz takers. Even if visitors don’t buy immediately the captured data enables targeted follow up campaigns.
Bundling recommendations based on quiz responses can help justify price points by increasing the perceived value of a product recommendation. AI-powered quizzes can suggest complementary products that enhance the customer’s primary selection, address price concerns and increase AOV.
BedGear’s PillowID quiz is an example of this. By recommending complementary products based on sleep preferences they saw a 146% increase in conversions. The quiz creates logical product pairings that feel personalized, not pushy, so customers see the value in spending more.
When shoppers do abandon their carts the data collected through AI quizzes enables highly targeted retargeting campaigns. By knowing exactly what the customer was looking for and why they might have hesitated, follow up communications can address specific concerns. And having a responsive support team can address any lingering concerns and encourage customers to complete their purchase.
Digioh offers a full platform to create effective AI-powered quizzes that reduce cart abandonment. Our features include:
As RANAVAT’s results show these features combine to create a seamless quiz experience that drives real results. Their “Find Your Royal Ritual Quiz” used Digioh’s features to see a 294% increase in conversions and 16% of their total online revenue attributed to quiz users.
The key metric to measure AI quiz success is the conversion rate improvement for quiz takers vs non-quiz takers. Successful implementations show significant uplifts, many Digioh customers see 100%+ increases in conversions. There may be a learning curve to implementing AI quizzes but the conversion rate improvement makes it worth it.
Quiz completion rates show how engaging and valuable customers find the experience. Higher completion rates correlate with better abandonment reduction as customers are finding the quiz helpful enough to finish.
Obvi’s results are telling—after switching to Digioh their quiz completion rate went from 45% to 80%, one of the highest in the industry. This massive improvement in engagement translated to better conversions and higher AOV.
The long-term value of AI quizzes goes beyond immediate conversions to the revenue generated through retargeting campaigns based on the results page. By measuring the performance of these campaigns, businesses can see the full impact of their quiz investment.
AI-powered product quizzes are powerful tools in the fight to reduce shopping cart abandonment. They personalize the shopping experience, address objections in real-time, and collect valuable zero-party data, turning browsers into buyers.
The results from brands like BedGear (490% increase in CVR), Whisker (388% increase in CVR) and RANAVAT (294% increase in CVR) show that AI driven personalization is key to eCommerce success in today’s competitive landscape.
Ready to reduce cart abandonment and increase conversions with AI quizzes? Book a demo with Digioh today to see how our next-gen quiz platform can transform your customer experience and drive real results.
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