Elevate your skincare marketing strategy with product recommendation quizzes, dynamic emails, and other high-converting tactics.
Imagine trying to sell skincare products to an audience that doesn’t trust you and that you don’t know. A whopping 58% of marketers don’t even know basic demographic information about their audience. (Yikes!)
Your skincare marketing strategy should focus on gaining customers for life. After all, your customers will always need to care for their skin.
But you need to go the extra mile to convert a one-off sale to a lifetime customer. You need to:
If you ask your audience the right skincare quiz questions, you can hone in on their problems, recommend the perfect solution, and gain a customer for life.
It’s a win-win for everyone involved.
But what can asking the right skincare questions really do for your marketing strategy?
Digioh’s customer results speak for themselves. Check out these results from a prominent skincare brand we work with who wanted to grow their DTC sales:
Your audience wants you to solve their pain points. Adding a quiz to your skincare marketing strategy is a fun, organic way to drive sales while making both new and existing customers happier.
Just look at these awesome product recommendation quiz examples that are driving amazing results for our clients already.
Do you want to grow your skincare brand and achieve similar results?
Of course, you do!
But before you launch a skincare quiz, you need to grow your audience. Without an audience, you’ll have no one to take your quiz in the first place.
There are many ways to generate inbound prospective new customers, but some of the most common ones are:
Did you know 67% of consumers look for information about beauty products from the influencers they follow?
Mic drop. That’s a staggering figure. If you’re not doing this, you should start NOW!
You can tap into influencer marketing to help:
Digioh helps influencer marketing programs give their influencers the VIP treatment.
But how can you connect with these influencers?
But attracting ideal customers isn’t a one-off thing; you have to keep them engaged. And email marketing and SMS are some of the best ways to nurture these relationships on a deeper level.
You’ve attracted a potential new customer to your website. Now what? If you don’t make an immediate sale, a first-time visitor will likely forget about your site. How often have you visited a website, clicked off, and never returned?
Many times, right?
You need to change that.
With dynamic, multi-step pop-ups, you can collect the shopper’s email, mobile number, or both, giving you a direct link to them long after they leave your site.
As a skincare marketer, you have a lot of opportunities to solve people’s problems. You can kick off this relationship with pop-ups containing lifestyle images that show people correcting their skin problems.
Or you can solve a person’s problem right in your copy: “Sign up to get expert tips for clearer skin in 30 days.”
You can target both new and existing customers with multi-step pop-ups. A/B testing can go a long way here. Maybe you can offer a “30 Days to Clearer Skin” eBook or a 15% off coupon on the person’s next order just for signing up.
Both email and SMS list churn is inevitable. Some people sign up for a discount and leave, but others will leave when your content no longer engages them or hits on their needs.
To retain subscribers, you can do a few things:
For example, an 18-year-old subscriber may not be interested in anti-aging tips yet. You could allow them to choose other content, such as:
Review your open and unsubscribe rates frequently and adjust your email/SMS marketing accordingly to keep subscriber retention high.
Of course, you can also grow your audience in other fun ways, like:
Once your skincare brand starts getting leads, it’s time to get to know your audience.
When you know your audience, you can refine your skincare quiz questions to collect valuable zero-party data and serve your customers better.
How much do you know about your audience? If you’re not collecting zero-party data, you could know more about your customers to solve their problems better, market to them more effectively, and build trust.
You can even use zero-party data across email, SMS, and other channels.
But you need to first collect the data from your audience.
How?
Quizzes and surveys are highly effective ways to collect the data our clients use to gain thousands of subscribers and achieve conversion rates of 6% or higher.
Let’s get started.
Surveys are used by every top brand in the world. Customer service and experience are king, and you need to work on them all the time. You can gain insights into your customers with:
Unlocking customer insights is as easy as showing a post-purchase survey.
These surveys may include a variety of questions:
Learn more about post-purchase surveys in our blog: Post-Purchase Survey Examples, Best Practices, and Sample Questions.
Net promoter score (NPS) surveys ask customers to rate you from 0-10 on how likely they are to recommend your brand to a friend, along with why they give that score.
You may also choose to ask respondents additional questions, such as:
Data-based, internal decisions based on your surveys can help shape your brand into one that customers trust.
You can use surveys to gain more insight into your customers, but that’s just the tip of the iceberg of what you can do to gather zero-party data.
Quizzes powered by Digioh help you ask the right questions to potential customers and provide skincare product recommendations tailored to the person’s exact pain points.
You can even build the perfect skincare regimen for customers with a bundle of products that target their main problem areas with precision.
But you need to ask the right questions. We’ve created a list of questions your skincare company can ask to recommend products more effectively.
Psst. Want to add even more questions to your skincare quiz? Click here for suggested quiz questions.
You’ve grown your audience. And now you’ve got all this zero-party data. What do you do with it?
Use it to show your audience what they want.
A whopping 42% of marketers don’t know how to leverage zero-party data. But we do!
When someone takes your skincare routine quiz, they’re telling you exactly what they need. And your quiz results page is the perfect opportunity to convert them by leveraging the zero-party data you collect.
In just a few simple steps, they can discover the perfect skincare regimen for them, or the perfect moisturizer, cleanser – you name it. You can help customers solve their problems through your quiz results page while positioning your brand as an industry leader.
And by sending quiz results in a follow-up email, you can nudge them to purchase.
To make the most of your email marketing, you need to send relevant messaging. Fortunately, zero-party data can help.
For example, use your quiz data to segment your list and create email flows that generate long-term revenue.
Let’s say you sell two lines of skincare products. Segment your list into two categories based on which product line the customer is interested in, then send unique campaigns tailored to that specific line.
Take it a step further by personalizing your messages based on the subscriber’s preferences, past purchases, and other zero-party data.
Shoppers want to see the products they want. You can deliver a hyper-personalized experience across all channels using your quiz answers and other zero-party data you collect.
If a shopper is worried about sun exposure, you can show them products with SPF via:
Zero-party data allows you to personalize the experience across all customer touchpoints.
And that can lead to higher conversions and greater customer loyalty.
Quiz answers can tell you a lot about your customers and their problems. You can use that data to shape future campaigns and messaging.
For example, through your quiz data, you may discover that:
The quiz data you collect also gives you a unique and valuable opportunity to create new products customers want and need.
If customers are worried about fine lines and wrinkles, you can tweak your formulas to address these concerns. Or you could introduce an entirely new line of anti-aging products to appeal to them.
Ultimately, it’s all about knowing what your customers want and using that data to create better products that meet their needs.
If you want to grow your audience, increase conversions, and build customer loyalty, you must get personal with your marketing.
Digioh can help. Together, we’ll build a quiz that helps customers discover their perfect skincare product or bundle of products.
Get in touch with our team to schedule a demo and start turning more visitors into customers.
Zero consumption based pricing with zero limits allows your brand to deploy Digioh across your entire marketing funnel.
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