Personalization is a must for Ecommerce businesses. AI Quizzes are one of the best tools for doing this at scale. These interactive experiences use machine learning and automation to guide customers to products that fit their needs, preferences, and goals.
Unlike traditional product recommendation quizzes, AI-powered quizzes can process complex customer input, learn from interactions, and deliver more accurate recommendations over time. Combining simple question flows with powerful algorithmic analysis creates quizzes that feel custom to each individual customer's shopping journey.
Join us as we walk you through the power of AI quizzes, how to implement them, and examples of brands that are seeing massive success with quizzes like BedGear.
490% conversion growth with Shopify quizzes: How BedGear did it.
This performance bedding brand, found in 4,000 retail stores globally, used Digioh to create an AI-powered quiz that matches online shoppers with their perfect pillow based on sleep position, temperature preferences, and body type. This turns an impersonal online shopping experience into one that rivals in-store expert guidance.
The one-size-fits-all product catalog is dead. Consumers expect retailers to know their unique needs and show only the most relevant products. AI Quizzes make this possible by collecting and analyzing customer preferences in real-time and generating personalized product recommendations.
This level of personalization used to only be possible with dedicated sales associates in retail stores, but AI Quizzes democratize the experience.
388% increase in conversion rates in 30 days: How Whisker (makers of Litter-Robot) did it. Their quiz with Digioh proved customers are more likely to buy when they get tailored recommendations.
"Digioh’s ability to integrate with Bloomreach and Attentive has had a significant impact on our email and SMS channels. We've seen email conversions from quiz participants rise above 20% compared to just 5% for those who haven’t taken the quiz.”
-Mike Woodall
In an era of increasing privacy regulations and the phasing out of third-party cookies, zero-party data—information customers intentionally share with brands—is digital gold. AI Quizzes are an engaged way to collect this valuable data directly from customers.
When customers take a quiz, they get personalized product recommendations and share actionable information about their preferences, challenges, and goals. This freely given data can inform everything from product development to marketing strategy.
By pre-qualifying leads through interactive questionnaires, brands can connect customers with products that solve their problems, resulting in higher conversion rates, larger average order values and fewer returns.
141% increase in conversion rates (from 2.9% to 7%): How CrazyBulk did it.
This supplement company specializing in fitness products had choice overload – customers were leaving their site unsure of which supplements aligned with their goals. Implementing a Digioh quiz that asked targeted questions about fitness goals, dietary preferences, and workout habits, allowed them to see:
Why It Worked
CrazyBulk's impressive 141% conversion rate increase wasn't just luck—it was the result of strategically addressing a common e-commerce challenge. Their quiz approach delivered strong results by focusing on three key factors:
Traditional quizzes offer a linear experience with predetermined paths and static recommendations. AI Quizzes use machine learning to:
These capabilities create a more sophisticated shopping experience that improves over time, unlike traditional quizzes that remain static unless manually updated.
The most common use case for AI Quizzes is product matching, particularly in industries where product selection depends on personal attributes or preferences.
30% growth in color sales with a guided selling quiz: How IGK Hair did it.
When their original quiz platform proved limiting, this innovative haircare company turned to Digioh. Their new quiz guides shoppers through questions about hair type, style preferences and desired outcomes, resulting in:
Their quiz was particularly effective because hair color selection often requires expert guidance – something their AI quiz successfully replicated in the digital environment.
Some brands are taking quizzes a step further by incorporating conversational AI to create more natural, dialogue-based shopping experiences. These chatbot quizzes can ask follow-up questions based on previous answers, explain product features, and even address common objections—mimicking the experience of speaking with a knowledgeable sales associate.
Beyond product recommendations, AI quizzes excel at customer segmentation. Analyzing quiz responses allows brands to categorize customers into distinct groups for more targeted marketing campaigns.
296% increase in conversions by transforming swimwear shopping: How Andie Swim did it.
Hear from Charlotte Paffe, Andie’s Senior Director of Ecommerce and Digital Product, about consumer insights and using guided selling to build trust with the Andie customer.
This brand focused on creating comfortable, confident swimwear shopping experiences by using Digioh’s quiz technology to segment customers based on body type, style preferences, and intended use. This segmentation powered personalized email flows that contributed to:
For gifting and subscription services, AI quizzes help solve the tricky problem of selecting items for someone else. Asking specific questions about the recipient’s preferences and lifestyle lets quizzes suggest appropriate gifts or curate subscription boxes with a high likelihood of satisfaction.
The foundation of an effective AI quiz is its question flow. Unlike traditional quizzes with linear paths, AI-powered quizzes adapt based on previous answers. This approach shortens the quiz length while collecting more relevant information.
When building your quiz:
This company specializing in home sauna experiences created a quiz that helped customers navigate their complex product line, achieving a 37X ROI by simplifying the decision making process and providing confidence in high value purchases.
The results page is where the magic happens. Instead of generic recommendations, AI powered quizzes should deliver hyper-personalized results that:
While product recommendations drive immediate conversions, capturing customer information for future marketing is equally valuable. To maximize lead generation:
80% quiz completion rate (vs. 45% with Octane AI): How Obvi did it.
This health and wellness brand focusing on collagen supplements switched to Digioh’s quiz platform and saw dramatic improvements including a 102% increase in conversion rates and valuable zero-party data collection that powered their email marketing campaigns.
Building a quiz with Digioh is a straightforward process that involves several key steps. Here's a comprehensive guide on how to create an effective product recommendation quiz using Digioh:
Digioh offers two main types of quiz logic:
To set up your logic:
Ready to start with quizzes for your Shopify store? Book a demo of Digioh and see how we can help you grow your store with quizzes, pop-ups, and more.
Digioh’s platform allows for complex logic that ensures customers only see relevant questions. This reduces quiz abandonment and improves recommendation accuracy.
Using machine learning algorithms, Digioh can match customer responses to your product catalog, ranking options by relevance and continuously improving as more data is collected.
Beyond immediate recommendations, Digioh’s platform can identify patterns in customer responses to create segments for future marketing. These segments can be pushed to email platforms, ad networks and other marketing tools for cross-channel campaigns.
The first metric to look at is the quiz completion rate. A good AI quiz should have a 70%+ completion rate. If yours is lower, consider:
The ultimate measure of success for product recommendation quizzes is conversion rate and revenue. Good AI quizzes will show:
Beyond immediate sales, AI quizzes can impact long-term customer value by:
AI quizzes are the future of personalized Ecommerce. Combining the conversational nature of in-store shopping with the analytical power of artificial intelligence lets these tools create shopping experiences that are more enjoyable for customers and more profitable for brands.
The brands that are getting the most out of AI quizzes see them as not just conversion tools but as an integral part of their customer experience and data strategy. These companies use quiz data to inform product development, marketing campaigns and customer service initiatives.
Thousands of high-performing Ecommerce brands have transformed their conversions with Digioh’s quizzes. Want to see how? Book a demo and start guiding your customers to the perfect products today.
You’re likely familiar with the challenge of turning anonymous visitors into a first time
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