Personalization is a must for Ecommerce businesses. AI Quizzes are one of the best tools for doing this at scale. These interactive experiences use machine learning and automation to guide customers to products that fit their needs, preferences, and goals.

Unlike traditional product recommendation quizzes, AI-powered quizzes can process complex customer input, learn from interactions, and deliver more accurate recommendations over time. Combining simple question flows with powerful algorithmic analysis creates quizzes that feel custom to each individual customer's shopping journey.

Join us as we walk you through the power of AI quizzes, how to implement them, and examples of brands that are seeing massive success with quizzes like BedGear.

490% conversion growth with Shopify quizzes: How BedGear did it.

This performance bedding brand, found in 4,000 retail stores globally, used Digioh to create an AI-powered quiz that matches online shoppers with their perfect pillow based on sleep position, temperature preferences, and body type. This turns an impersonal online shopping experience into one that rivals in-store expert guidance.

Why AI Quizzes Matter for Ecommerce

Automating Personalization with AI-Driven Product Recommendations

The one-size-fits-all product catalog is dead. Consumers expect retailers to know their unique needs and show only the most relevant products. AI Quizzes make this possible by collecting and analyzing customer preferences in real-time and generating personalized product recommendations.

This level of personalization used to only be possible with dedicated sales associates in retail stores, but AI Quizzes democratize the experience. 

388% increase in conversion rates in 30 days: How Whisker (makers of Litter-Robot) did it. Their quiz with Digioh proved customers are more likely to buy when they get tailored recommendations.

"Digioh’s ability to integrate with Bloomreach and Attentive has had a significant impact on our email and SMS channels. We've seen email conversions from quiz participants rise above 20% compared to just 5% for those who haven’t taken the quiz.”

-Mike Woodall

AI & Zero-Party Data Collection: A Privacy First Approach

In an era of increasing privacy regulations and the phasing out of third-party cookies, zero-party data—information customers intentionally share with brands—is digital gold. AI Quizzes are an engaged way to collect this valuable data directly from customers.

When customers take a quiz, they get personalized product recommendations and share actionable information about their preferences, challenges, and goals. This freely given data can inform everything from product development to marketing strategy.

Increasing Conversions with Smarter Lead Qualification

By pre-qualifying leads through interactive questionnaires, brands can connect customers with products that solve their problems, resulting in higher conversion rates, larger average order values and fewer returns.

141% increase in conversion rates (from 2.9% to 7%): How CrazyBulk did it. 

This supplement company specializing in fitness products had choice overload – customers were leaving their site unsure of which supplements aligned with their goals. Implementing a Digioh quiz that asked targeted questions about fitness goals, dietary preferences, and workout habits, allowed them to see:

• 16% increase in average order value
• 16X ROI on their quiz investment

Why It Worked

CrazyBulk's impressive 141% conversion rate increase wasn't just luck—it was the result of strategically addressing a common e-commerce challenge. Their quiz approach delivered strong results by focusing on three key factors:

• The AI quiz simplified complex buying decisions: The supplement market is notoriously complicated, with countless products making similar claims. The quiz acted as a digital consultant, helping customers match supplements to their specific needs without requiring expert knowledge.
• Higher shopper confidence: When customers receive recommendations based on their specific goals, dietary preferences, and workout habits, they feel understood. This personalization created confidence in their purchase decisions rather than wondering "Is this right for me?"
• More conversions: With decision paralysis eliminated and confidence boosted, the path to purchase became frictionless. Customers who completed the quiz were more likely to purchase and spent more per order (16% higher average order value).

AI Quizzes vs. Traditional Product Recommendation Quizzes

Traditional quizzes offer a linear experience with predetermined paths and static recommendations. AI Quizzes use machine learning to:

• Analyze patterns across thousands of customer interactions
• Identify correlations between customer attributes and product satisfaction
• Continuously optimize recommendations based on purchase and return data
• Adapt question flows based on previous answers

These capabilities create a more sophisticated shopping experience that improves over time, unlike traditional quizzes that remain static unless manually updated.

Best Use Cases for AI Quizzes

AI-Driven Product Recommendation Quizzes 

The most common use case for AI Quizzes is product matching, particularly in industries where product selection depends on personal attributes or preferences.

30% growth in color sales with a guided selling quiz: How IGK Hair did it. 

When their original quiz platform proved limiting, this innovative haircare company turned to Digioh. Their new quiz guides shoppers through questions about hair type, style preferences and desired outcomes, resulting in:

• 19% increase in average order value
• 137% increase in conversion rate

Their quiz was particularly effective because hair color selection often requires expert guidance – something their AI quiz successfully replicated in the digital environment.

AI Chatbot Quizzes for Conversational Commerce

Some brands are taking quizzes a step further by incorporating conversational AI to create more natural, dialogue-based shopping experiences. These chatbot quizzes can ask follow-up questions based on previous answers, explain product features, and even address common objections—mimicking the experience of speaking with a knowledgeable sales associate.

Predictive AI Quizzes for Customer Segmentation & Retargeting

Beyond product recommendations, AI quizzes excel at customer segmentation. Analyzing quiz responses allows brands to categorize customers into distinct groups for more targeted marketing campaigns.

296% increase in conversions by transforming swimwear shopping: How Andie Swim did it. 

Hear from Charlotte Paffe, Andie’s Senior Director of Ecommerce and Digital Product, about consumer insights and using guided selling to build trust with the Andie customer.

This brand focused on creating comfortable, confident swimwear shopping experiences by using Digioh’s quiz technology to segment customers based on body type, style preferences, and intended use. This segmentation powered personalized email flows that contributed to:

• 96X ROI on their quiz investment
• 21% increase in average order value

AI-Powered Gifting Quizzes & Subscription Box Matching

For gifting and subscription services, AI quizzes help solve the tricky problem of selecting items for someone else. Asking specific questions about the recipient’s preferences and lifestyle lets quizzes suggest appropriate gifts or curate subscription boxes with a high likelihood of satisfaction.

How to Build an AI Quiz That Converts

Building Dynamic Question Flows Using AI Logic

The foundation of an effective AI quiz is its question flow. Unlike traditional quizzes with linear paths, AI-powered quizzes adapt based on previous answers. This approach shortens the quiz length while collecting more relevant information.

When building your quiz:

• Start with broad questions that help categorize the customer
• Follow with more specific questions based on their category
• Use conditional logic to skip irrelevant questions
• Limit total questions to prevent abandonment (5-7 questions is ideal)
• Include a mix of multiple-choice, slider and image-based questions for engagement

300% increase in conversion rates with an interactive guided selling quiz: How Peak Wellness USA did it. 

This company specializing in home sauna experiences created a quiz that helped customers navigate their complex product line, achieving a 37X ROI by simplifying the decision making process and providing confidence in high value purchases.

Optimizing AI Quiz Results for Hyper-Personalization

The results page is where the magic happens. Instead of generic recommendations, AI powered quizzes should deliver hyper-personalized results that:

• Explain why each product was selected specifically for the customer
• Connect recommendations to the customer’s stated goals or challenges
• Provide educational content relevant to their needs
• Make it easy to purchase through one-click add-to-cart functionality
• Offer the option to save results for future reference (in exchange for contact information)

Best Practices for AI-Driven Lead Generation & Email/SMS Capture

While product recommendations drive immediate conversions, capturing customer information for future marketing is equally valuable. To maximize lead generation:

• Position the email capture after customers have received value (i.e., after seeing initial recommendations)
• Offer to save quiz results or provide additional insights in exchange for contact information
• Ensure the value proposition for subscribing is clear and compelling
• Integrate quiz data with your email marketing platform for personalized follow-up sequences
• Consider offering a small discount or special offer to incentivize subscription

80% quiz completion rate (vs. 45% with Octane AI): How Obvi did it.

This health and wellness brand focusing on collagen supplements switched to Digioh’s quiz platform and saw dramatic improvements including a 102% increase in conversion rates and valuable zero-party data collection that powered their email marketing campaigns.

Step-by-Step Guide to Building an AI-Powered Quiz with Digioh

Building a quiz with Digioh is a straightforward process that involves several key steps. Here's a comprehensive guide on how to create an effective product recommendation quiz using Digioh:

Step 1: Initiate Quiz Creation

1. Log into your Digioh account
2. Click on "Create New Quiz" or "Product Recommendation Quiz"
3. Choose a location for your quiz (e.g., an inline box for embedding into your page)

Step 2: Design and Setup

1. Select a theme that suits your brand
2. Name your quiz and provide a description
3. Choose your store type and enter the necessary store information
4. Set up integrations with your email marketing platform
5. Connect your Google Analytics account

Step 3: Craft Your Questions

1. Limit your quiz to 6-8 questions for maximum conversions
   
   1. Pro tip: Digioh AI can create an entire set of questions, eliminating the hardest step in the journey.
2. Prioritize consumer interests before collecting zero-party data
3. Add questions using the drag-and-drop builder
4. Design both desktop and mobile versions of your quiz

Step 4: Configure Quiz Logic

Digioh offers two main types of quiz logic:

1. Weights Logic: Assign numerical weights to answer options
2. Outcomes for Answer Combinations: Define specific product sets for each combination of answers

To set up your logic:

1. Navigate to the Quiz Settings accordion in the Box Editor
2. Choose your preferred logic type
3. Set up your product feed and verify it
4. Configure the Results tab to determine how results will be displayed

Step 5: Customize Design

1. Use the Design tab to set global design settings
2. Customize buttons, fonts, box layout, and other visual elements
3. Ensure your quiz matches your brand aesthetics

Step 6: Set Up Results Page

1. Customize the results page
2. Determine the maximum number of products to display
3. Choose whether to highlight a "hero" product
4. Copy and save the results page template

Step 7. Launching Your Quiz

1. Click "Finish Quiz" in the Quiz Wizard
2. Review and make any final customizations in the editor
3. Install the Digioh JavaScript snippet on your website
4. Set targeting options for when and where the quiz should appear

Ready to start with quizzes for your Shopify store? Book a demo of Digioh and see how we can help you grow your store with quizzes, pop-ups, and more.

Digioh’s AI Quiz Builder Features

AI driven logic & branching

Digioh’s platform allows for complex logic that ensures customers only see relevant questions. This reduces quiz abandonment and improves recommendation accuracy.

Automated product recommendations

Using machine learning algorithms, Digioh can match customer responses to your product catalog, ranking options by relevance and continuously improving as more data is collected.

Predictive segmentation & retargeting integrations

Beyond immediate recommendations, Digioh’s platform can identify patterns in customer responses to create segments for future marketing. These segments can be pushed to email platforms, ad networks and other marketing tools for cross-channel campaigns.

How to Measure AI Quiz Performance

AI Quiz Completion & Conversion Rate

The first metric to look at is the quiz completion rate. A good AI quiz should have a 70%+ completion rate. If yours is lower, consider:

• Reducing the number of questions
• Adding visual elements to questions
• Improving the mobile experience
• Adding a progress bar
• A/B testing with longer or shorter quizzes

Conversion Rate & Revenue Lift from Personalization

The ultimate measure of success for product recommendation quizzes is conversion rate and revenue. Good AI quizzes will show:

• 2-5x higher conversion rate than regular site visitors
• 15-30% increase in average order value
• Lower return rates due to better product matching

Customer Retention & Lifetime Value

Beyond immediate sales, AI quizzes can impact long-term customer value by:

• Creating more satisfied initial purchases that lead to repeat business
• Collecting data for personalized retention marketing
• Building a relationship based on understanding customer needs

Next Steps

AI quizzes are the future of personalized Ecommerce. Combining the conversational nature of in-store shopping with the analytical power of artificial intelligence lets these tools create shopping experiences that are more enjoyable for customers and more profitable for brands.

The brands that are getting the most out of AI quizzes see them as not just conversion tools but as an integral part of their customer experience and data strategy. These companies use quiz data to inform product development, marketing campaigns and customer service initiatives.

Thousands of high-performing Ecommerce brands have transformed their conversions with Digioh’s quizzes. Want to see how? Book a demo and start guiding your customers to the perfect products today.