Discover how to create a custom product recommendation quiz totally tailored to your brand.
When Andie Swim launched their swimsuit style quiz, it quickly became one of their most effective ways to connect with shoppers. In just a few questions, shoppers could find a suit that fit them well, and Andie could learn what each person was looking for.
Quizzes like this work because they hit two sweet spots for e-commerce teams: they make shopping feel personal, and they give you zero-party data that shoppers are happy to share. The best ones feel like part of your brand, from the look and tone to the way you deliver the results vs. a bolted-on tool.
This guide will walk you through creating a quiz that’s unmistakably yours and drives meaningful results.
A branded product quiz guides shoppers toward products that truly fit their needs while reflecting your brand’s look, feel, and voice at every step.
The “branded” part is what makes it stand out. From button colors to the way you phrase questions, each detail should feel consistent with the rest of your site and marketing. That consistency builds trust and makes the experience feel like it belongs to your brand, not a third-party tool in disguise.
Take RANAVAT’s Skincare Ritual quiz. The colors, typography, and imagery all match their Ayurvedic skincare identity. The copy speaks in the same tone you’d see on their product pages. The whole experience feels intentional, cohesive, and worth completing.
When done well, a branded quiz delivers a tailored shopping experience, strengthens brand recognition, and makes customers feel understood all while setting you up for better conversions.
When your quiz looks and sounds like the rest of your site, shoppers stay engaged because it feels familiar and trustworthy. That trust makes them more likely to finish the quiz and click through to the recommendations.
Obvi’s supplement quiz is a great example of how important branding is. Their previous Octane AI quiz felt generic and didn’t capture their brand. “We started noticing other brands with incredible quizzes,” said Ronak Shah, Founder & CEO of Obvi. “We thought, ‘There’s no way all these brands went custom.’ That’s when we stumbled upon Digioh. It was a ‘where have you been?’ moment.”
After rebuilding it with Digioh, with a bold design, playful tone, and branching logic tailored to shopper goals, they saw quiz completion rates jump from 45% to 80%, and conversions increase by 102%.
Building a quiz that converts is one thing. Building one that feels like you is another. Here’s how to create a quiz that not only delivers the right recommendations, but also reinforces your brand at every click.
Before you start drafting questions, get clear on what the quiz should accomplish for your brand. Is it helping shoppers feel confident about a big purchase? Supporting a seasonal push? Driving sign-ups for your email/SMS list? Whatever the goal, tie it directly to your brand’s priorities.
A good quiz mirrors how your customers think and shop. Use your customer data, feedback, and on-site behavior to guide how you frame questions. If sustainability is central to your brand, include questions that let eco-minded shoppers share that preference so their results reflect it.
From button colors to typefaces, carry over your site’s look and feel. Match your photography style and product presentation so nothing feels out of place. Just as important: write in your brand’s voice. A playful Gen Z skincare brand will sound different from a heritage luxury brand, even if the quiz structure is similar.
Focus on what matters most to your customers when choosing a product in your category. For a supplement brand, that might be fitness goals and lifestyle. For a home décor brand, it could be style preferences and space dimensions. Skip “fun” filler questions if they don’t connect to useful recommendations, as they can make the quiz feel less reliable.
Link quiz answers to products that reflect your brand’s positioning. If you’re known for sustainable materials, feature those in the recommendations and highlight that in the copy. With a platform like Digioh, you can sync your product feed so results stay accurate without constant manual updates.
Many shoppers will take your quiz on their phone, so test it on multiple screen sizes. Keep the design polished, the navigation simple, and the load times quick. Nothing should distract from the experience or feel off-brand.
Launch your quiz where your audience already engages with you, whether that’s in a welcome email, an Instagram Story, or a homepage banner. The more native it feels in each channel, the more likely people are to click through.
Once your quiz is live, review analytics to see where people drop off, which results convert best, and how different design or copy changes affect engagement. Use those insights to fine-tune both performance and brand feel over time.
A great quiz feels easy for the shopper, but every detail behind it should be intentional. Keep the look consistent with your site, from fonts, colors, and imagery style, to even small touches like button shapes and logo placement to reinforce the brand connection.
Match the language to your existing voice, whether that’s casual and friendly or more polished and direct. Consistency builds trust and makes people more confident in the recommendations.
Keep the number of questions manageable, and make sure each one connects directly to the results. If you use branching logic, use it to create a more personal path without adding unnecessary complexity.
Handle the data you collect with care. Be clear about why you’re asking for it and follow privacy regulations like GDPR and CCPA.
One of the fastest ways to lose trust is with inconsistent branding. Off-brand colors, stock images, or a different tone of voice can make the quiz feel disconnected from the rest of your site. Creating mockups before launch can help catch these mismatches early.
Another pitfall is asking generic questions that could apply to any brand. If the quiz doesn’t reflect your unique value or your customers’ priorities, the recommendations will feel forgettable. Every question should connect back to your brand promise and product offering.
Finally, don’t overlook mobile optimization. A quiz that works well on desktop but feels clunky on a phone will lose shoppers quickly. Test across devices to make sure design, navigation, and load times hold up everywhere.
Once your quiz is live, keep an eye on both engagement and conversions. Completion rate, time spent, and clicks on results show how well it holds attention.
From there, track how many quiz takers make a purchase, add items to their cart, or sign up for email and SMS. Compare these numbers to your site averages to see the direct impact.
If your quiz collects preferences, measure how those insights improve your marketing. For example, check how targeted email flows based on quiz data perform compared to general sends.
With tools like Digioh’s analytics dashboard and Google Analytics, you can spot trends, see what’s working, and adjust for better results.
ThirdLove’s Bra Finder quiz guides shoppers through fit and style questions much like a personal fitting. Reassuring language and clean visuals match the rest of their site, creating a supportive experience that builds trust and eases purchase hesitation.
Pvolve uses its quiz to match shoppers with the right training plan and equipment. The sleek design mirrors their elevated approach to fitness, while concise, encouraging copy keeps the process approachable for both beginners and experts.
Dollar Shave Club carries their witty, straightforward style into the quiz. Short questions, playful product descriptions, and bold visuals keep the experience quick, entertaining, and on-brand.
Bonafide’s quiz educates while it recommends, addressing health concerns in a respectful, informative way. The design feels like a natural part of their site, with their brand woven into every detail, from the color palette to the tone of the copy. The result is a cohesive experience that builds trust and supports stronger conversion rates.
A custom, branded quiz does more than boost conversions. It can bring your brand to life in a fun, interactive way. When every detail, from the first question to the results page, reflects your identity, shoppers get an experience that feels personal and worth acting on.
Whether your goal is to guide customers to the right product, grow your email and SMS lists, or gather insights for future campaigns, the right quiz can deliver long-term value. With Digioh, you can design quizzes that match your brand completely, connect them to your product feed, and sync the data into your marketing tools without usage caps or creative limits.
Start building a quiz that feels as unique as your brand. Book a demo to see how Digioh can help you make it happen.
When a quiz matches your brand’s look, feel, and tone, it creates a consistent experience that feels familiar and trustworthy. That familiarity keeps shoppers engaged and more likely to complete the quiz.
Digioh gives you complete control over design, logic, and integrations, so your quiz looks and works exactly the way you want. Our team also provides onboarding, design support, and best practices to get you live quickly.
Zero-party data is information shoppers willingly share with you through their quiz answers. With Digioh, you can capture 50+ data points per user and sync them directly to your ESP, CRM, or SMS platform for targeted campaigns.
Yes. Many brands see significant lifts in conversions after launching a branded quiz. For example, Bonafide’s Digioh-powered quiz increased onsite conversion rates by 469%.
Start with your existing brand guidelines (fonts, colors, imagery, and voice) and carry them into every quiz element. A customizable platform like Digioh makes it easier to match those details exactly
Zero consumption based pricing with zero limits allows your brand to deploy Digioh across your entire marketing funnel.
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