In a privacy-first world, understanding your customers directly is important. Digioh’s Zero-Party Data platform empowers you to collect explicit customer preferences and intentions, building a foundation for truly personalized marketing and a durable consumer data strategy.
Direct relationship with the customer
Collected with consent
Individual behavior
High accuracy & reliability
❌ Not shared
Purchase history, Phone number, Loyalty program activity, On-site behavior
Indirect via a trusted partner
Collected with consent
Individual behavior
Medium accuracy and reliability
Shared only with trusted partners
Social media profile data, Website activity, Shared product reviews, Customer survey responses
Indirect via external sources
⚠️ Often unclear/unknown if its collected with consent
Aggregated, modeled
Low accuracy and reliability
♻️ Shared widely
Device graphs, Income, Age, Education, Websites Visited
Direct, proactive relationship with the customer
Voluntarily shared
Declared preferences
✅ High accuracy and reliability
❌ Not shared
Product preferences, Lifestyle attributes, Pain points, Communication Preferences
Turn preference data into personalized journeys across your site, email, and SMS.
Give customers control over what they share—build stronger, consent-based relationships.
Zero-party data makes GDPR, CPRA, and other privacy requirements easier to manage.
More relevant experiences = more revenue. Digioh customers see 3x lifts in conversion with zero party data.
Third-party data is fading. Zero-party data is your future-proof, owned solution.
We’ve seen retention and conversion improvements from our Digioh quiz, and the information is valuable in guiding our marketing strategy and delivering content and messaging that resonates with our audience.
Charlotte Paffe
VP of Ecommerce and Digital Product at Andie Swim
Drag-and-drop builders for product recommendation quizzes, pop-ups, lightboxes surveys, forms, and more.
Bi-directional integrations with your ESP, SMS, and CDP platforms + advanced targeting and triggering rules.
A/B testing for optimizing collection methods.
Digioh AI for faster building and optimization of Zero-Party Data Experiences.
Secure data handling and compliance features.
Analytics and reporting on data collection performance.
Create eye-catching calls-to-action that maximize quiz, survey, and form completions that capture zero party data. Target visitors by product category, URL, cookie values, onsite behavior, and more.
Pass data to your ad platforms to target users based on quiz answers, preferences, and other captured data.
Then, show returning visitors personalized promotions!
Maximize your stack’s potential with 300+ integrations — including ESPs, CDPs, ecommerce platforms, and more. Real-time data sync and personalized experiences are just the beginning.
We'll guide you through every step of the way of building zero party data experiences that convert.
Give us a mockup, chose from one of our customer examples, or one of 100s of high converting templates. We'll bring it to life.
Pass data to your ESP, SMS CDP, analytics, and more.
Help docs, API docs, videos, and one-on-one sessions.
Zero-party data is intentionally shared by customers through quizzes, forms, and surveys. First-party data is observed from customer behavior, like pages viewed or purchases made.
Yes. Because zero-party data is voluntarily provided by the user, it aligns with GDPR, CPRA, and other data privacy laws. It’s one of the safest and most compliant ways to collect customer information.
Absolutely. Zero-party data works for businesses of all sizes. Even a simple quiz or pop-up can help small brands personalize marketing and drive more revenue.
Ecommerce, health & wellness, beauty, education, and subscription businesses all benefit from zero-party data. Any industry that values personalization can use it to improve conversions and retention.
You can collect zero-party data through quizzes, surveys, preference centers, conversational forms, and pop-ups. These tools let customers share their preferences directly with your brand.
Examples include “I have dry skin,” “I prefer email over SMS,” or “I’m buying a gift”—shared by the customer through a quiz or form.
It allows you to personalize experiences, reduce acquisition costs, and stay compliant—all while building customer trust.
Tools like Digioh allow you to collect zero-party data through fully customizable quizzes, forms, and surveys that integrate with your entire marketing stack.
Zero consumption based pricing with zero limits allows your brand to deploy Digioh across your entire marketing funnel.