Unlock Deeper Customer Insights with Digioh's Zero-Party Data Solutions

In a privacy-first world, understanding your customers directly is important. Digioh’s Zero-Party Data platform empowers you to collect explicit customer preferences and intentions, building a foundation for truly personalized marketing and a durable consumer data strategy.

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What is Zero Party Data?

Zero-party data is information that a customer intentionally and proactively shares with a brand.Think preferences, needs, purchase intent, and personal context—shared directly through quizzes, surveys, and forms.

data type

First-Party Data

Second-Party Data

Third-Party Data

Zero-Party Data

Relationship

Consent

Data Type

Accuracy &Reliability

Sharing

examples

Direct relationship with the customer

Collected with consent

Individual behavior

High accuracy & reliability

❌ Not shared

Purchase history, Phone number, Loyalty program activity, On-site behavior

Indirect via a trusted partner

Collected with consent

Individual behavior

Medium accuracy and reliability

Shared only with trusted partners

Social media profile data, Website activity, Shared product reviews, Customer survey responses

Indirect via external sources

⚠️ Often unclear/unknown if its collected with consent

Aggregated, modeled

Low accuracy and reliability

♻️ Shared widely

Device graphs, Income, Age, Education, Websites Visited

Direct, proactive relationship with the customer

Voluntarily shared

Declared preferences

✅ High accuracy and reliability

❌ Not shared

Product preferences, Lifestyle attributes, Pain points, Communication Preferences

Why Your Business Needs a Robust Zero-Party Data Strategy

Enhanced Personalization

Turn preference data into personalized journeys across your site, email, and SMS.

Increased Trust & Transparency

Give customers control over what they share—build stronger, consent-based relationships.

Improved Compliance

Zero-party data makes GDPR, CPRA, and other privacy requirements easier to manage.

Higher Engagement & Conversion Rates

More relevant experiences = more revenue. Digioh customers see 3x lifts in conversion with zero party data.

Reduced Reliance on Third-Party Cookies

Third-party data is fading. Zero-party data is your future-proof, owned solution.

How to Collect Zero-Party Data: Proven Methods & Techniques

Engage visitors with zero party data pop-ups, product recommendation quizzes, surveys, & preference centers to collect and activate zero-party data.
Platform Features

Capture more zero-party data with zero hassle.

Design and build on-brand, personalized experiences. Convert more visitors with our conversion toolbox. Connect Digioh with your stack to put your data to use.
High-Converting Templates
Choose a quiz, form, or page template from the gallery. We'll also design custom themes.
Container Types
Capture data with pop-ups, embedded forms, or full-page experiences.
Total Customization
Stay on-brand with unlimited custom fonts, colors, images, CSS, and JavaScript.
Mobile-Friendly Design
Convert customers on the go with interactive experiences for any device.
Tooltips
Provide context on mouseover without cluttering the experience.
Progress Bars
Increase completion rates by showing users their progress in multi-step forms.
Input Types
Image buttons, text fields, drop-down menus, multi-select buttons, and more.
Flexible Result Types
Need to recommend products? Score visitors? Your lead gen quiz can do both.
Branching Logic
Display different questions based on a visitor's answers to previous questions.
Weighted Questions
Add weighting to your most important questions, such as price.
Recall for Personalization
Personalize quiz funnels with data captured from previous questions, such as first name.
Display Conditions
Set quizzes to trigger on button click, on a time delay, or however you want.
Retargeting
Pass responses to ad platforms for retargeting, even if users abandon the quiz.
Teasers
Promote your lead quiz funnel with pop-ups, teasers, banners, or inline CTAs.
One-Click Add to Cart
Let shoppers add recommended items to their cart with ease.
Share to Social Media
Expand the reach of your quiz funnel by creating shareable social content.
Coupon Codes
Increase conversions by adding a unique coupon code to your quiz results page.
A/B Testing
Experiment with copy, creative, CTAs, and coupon codes in your lead quizzes.
Works with Any Site
Add quiz funnels to sites on any website builder or eCommerce platform.
Email Integrations
Capture emails and pass quiz responses to Klaviyo, Braze, Iterable, or any other ESP.
SMS Marketing Integrations
Collect mobile numbers by adding compliant opt-in fields to your quizzes.
CDP Integrations
Power personalized marketing by sending all quiz data to Segment or other CDPs.
Analytics Integrations
Pass every click action to Google Analytics or your business intelligence solution.
Calendar Integrations
Book meetings from funnels with embedded Calendly, Chili Piper, or Hubspot schedulers.

See How Digioh Customers Capture More Zero Party Data

See Customer Examples

We’ve seen retention and conversion improvements from our Digioh quiz, and the information is valuable in guiding our marketing strategy and delivering content and messaging that resonates with our audience.

Charlotte Paffe

VP of Ecommerce and Digital Product at Andie Swim

Digioh: Your Comprehensive Zero-Party Data Platform

mockups of full screen product recommendation quiz and pop-up quiz

Drag-and-drop builders for product recommendation quizzes, pop-ups, lightboxes surveys, forms, and more.

Bi-directional integrations with your ESP, SMS, and CDP platforms + advanced targeting and triggering rules.

A/B testing for optimizing collection methods.

Digioh AI for faster building and optimization of Zero-Party Data Experiences.

Secure data handling and compliance features.

Analytics and reporting on data collection performance.

why brands chose Digioh popups

Increase completion rates with pop-up teasers.

Create eye-catching calls-to-action that maximize quiz, survey, and form completions that capture zero party data. Target visitors by product category, URL, cookie values, onsite behavior, and more.

why brands chose Digioh popups

Put your zero-party data to use with retargeting.

Pass data to your ad platforms to target users based on quiz answers, preferences, and other captured data.

Then, show returning visitors personalized promotions!

Connect your marketing
stack like a pro

Maximize your stack’s potential with 300+ integrations — including ESPs, CDPs, ecommerce platforms, and more. Real-time data sync and personalized experiences are just the beginning.

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How It Works

Let us help you capture & connect your data.

why brands chose Digioh popups

1)  Meet your onboarding manager.

We'll guide you through every step of the way of building zero party data experiences that convert.

2)  Let us build & design your experiences.

Give us a mockup, chose from one of our customer examples, or one of 100s of high converting templates. We'll bring it to life.

3)  Sit back while we set up your integrations.

Pass data to your ESP, SMS CDP, analytics, and more.

4)  Get unlimited training & support.

Help docs, API docs, videos, and one-on-one sessions.

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FrequentlyAsked Questions

What is the difference between zero party data and first party data?
How do I ensure compliance when collecting zero party data?
Can small businesses benefit from a zero party data strategy?
What industries benefit most?
How do I collect zero-party data?
What is an example of zero-party data?
Why is zero-party data important for marketing?
What tools can I use to collect zero-party data?

Stop wasting marketing efforts

Zero consumption based pricing with zero limits allows your brand to deploy Digioh across your entire marketing funnel.

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