Discover how a fit finder quiz can skyrocket your conversions, and get the best practices for creating a high-performing quiz.
Online clothes shopping accounts for 23% of all online retail sales. Many stores have sizing charts (super confusing), but you never know if the item will fit properly or not. Statistically, 18% of people say that the clothes they buy online “rather often” don’t fit, and 8% say “very often” items don’t fit.
If you’re ordering intimates, swimwear, bras, or custom apparel, improper sizing can make these items look less than flattering.
Women, you know how hard it is to find swimwear that fits just right - even in person.
So, how can brands reduce returns? With a fit finder quiz!
A fast, simple quiz will reassure buyers that when they checkout, the apparel that ends up on their doorstep fits well (or it should).
Online shopping is almost perfect. Consumers have millions of options. They can compare products and pricing, all without leaving the house. But there’s one thing holding buyers back: they can’t try things on.
Use this pain point and transform the landscape for your consumers, especially for swimsuits or intimate apparel, with a fit finder quiz!
Andie is a prime example of how to create a fit finder quiz, generating $3 million in sales and 55% YoY growth in revenue from email flows.
But why would a quiz help your intimates or swimwear marketing strategy?
Size guides don’t cut it. They’re confusing, and that’s part of the reason why 80% of women are wearing the wrong bra size. No one ever taught them how to take proper bra measurements - or any clothing measurements.
Size guides might not help – but a bra fit finder quiz will.
Shoppers may know their general size, but when a quiz helps them find the perfect fit and look their best, brands can turn a one-time purchase into a repeat buyer.
In fact, people who take quizzes are nearly five times more likely to convert into customers.
Returns cost retailers $816 billion in lost sales in 2022 - and sizing was a big part of the problem. An estimated 50% of shoppers return clothes they buy online because they’re the wrong size.
But intimates are an exception. You can’t really return them. After all, would you want to wear these items after someone else tried them on?
Here’s the catch-22:
What’s the best solution? Reducing returns by helping shoppers find the right size.
The zero-party data you collect from your quiz can help you recommend sizes that fit the shopper perfectly.
Support is a crucial metric in any marketing strategy. A single bad customer experience is enough to make 61% of customers switch brands.
Quizzes provide a positive customer experience and give your support team a breather by reducing calls and emails about sizing questions.
What can your team do with this additional time?
Offer the in-depth support that 88% of customers state is as important as the products being sold.
That way, your support team is happier, your customers are happier, and less revenue is lost from returns.
Email list growth of 2.5% is a good target for most brands – but what if you could skyrocket your growth with a fit finder quiz?
Andie added 98k new email subscribers in just 8 months from their quiz.
You can also capture mobile opt-ins for SMS marketing, which opens up an even deeper channel of communication with your audience.
The stats don’t lie: you should be growing your list:
Quizzes can help you grow your email or SMS list organically because shoppers will be happy to subscribe when they know your quiz will improve their fit.
Did you know that 71% of customers expect personalized interactions with brands – and 76% get frustrated when they don’t get them?
Recommendations build relationships, personalize the experience, AND drive revenue.
In just 8 months, Andie’s added $70k+ revenue from recommendation emails.
How?
Along with the strategies above, you can also use your quiz data to track trends in sizes. You may find that 80% of quiz takers wear a medium one-piece and choose a large size. Use this data to stay stocked up on items in these sizes and recommend new items in these sizes to this demographic.
Showing your customers this level of personalization will help you build deeper, more intimate relationships with them.
Whew, that’s a lot to digest.
With all of this in mind, it’s time to learn how to create a fit finder quiz that resonates with your ideal customer, drives sales, and increases retention.
Creating the perfect fit finder quiz takes a bit of finesse, good copy, and a lot of experience with:
With these points in mind, let’s move to the first step you must take to create a quiz that drives sales and increases customer satisfaction and retention.
Andie did an amazing job with their fit finder quiz because their experts worked diligently to understand their customers. Check out their copy below:
Consulting with fit experts is the key to creating a killer quiz with results that drive sales, but how do you become an expert?
Organize all the information you gather from these sources to create a fit finder quiz that digs deep into the data to help potential customers choose the proper size for your products.
Consumers don’t want to jump through hoops to purchase a product or join loyalty programs. Your team should have a seamless experience that connects customer data to your backend.
Integrations should allow for an easy checkout process that adds customer data to your CRM and ESP. eCommerce platforms also need to be highly integrated to make it as straightforward as possible to:
A lot of time needs to go into your tech stack.
Swimsuits, bras, and other intimates are tricky to size online. That’s why quizzes are perfect for this market. But it’s important to remember that we’re talking about bodies – and that can be a sensitive subject. Be mindful of this when creating your quizzes.
Ask questions about delicates in a delicate way.
Here are some tips:
Don’t start your quiz with your most sensitive questions. Get to know the customer a little first. Ask them more about their lifestyle or preferences to kick things off.
When asking more sensitive questions, use a friendly and inviting tone to make shoppers feel more comfortable. Use approachable language, and if it’s on-brand, keep things lighthearted with emojis.
Don’t be afraid to use tooltips to give quiz takers more context. If you’re asking sensitive questions that seem irrelevant, tell them why. Your transparency will help win their trust.
Tooltips are also a great way to give quiz takers instructions on how to take measurements.
You have the perfect questions. Your quiz looks awesome. But there’s one more step to take before you provide shoppers with their results: a capture page.
Now is the perfect time to grow your list and collect zero-party data.
Here’s what we recommend:
Some shoppers don’t want to share their email or SMS info. They just want their results. And if you make your capture page skippable, they’re more likely to see their recommendations and therefore, make a purchase.
Digioh customers that include a prominent “skip and see results” button see a 70% reduction in drop-off rates – that’s huge!
And don’t forget that you still have an opportunity to collect their email during checkout.
Don’t forget to remind shoppers about their results. Some quiz takers aren’t ready to make a purchase today.
Keep your brand at the forefront of their minds by sending reminder emails. Treat the email like an abandonment email.
Remember – this is the same strategy that Andie used to boost their email revenue by $70K.
Give shoppers an incentive to provide their email address. Add a custom dynamic coupon code to the results page for shoppers who enter their phone number or email address.
Why?
When a coupon code is offered, 85% of consumers are influenced to make a purchase.
What if someone takes your quiz, but their answers don’t generate any recommendations? Use an email capture to keep these shoppers interested and engaged. Ask them to provide their email address so that your support team can get in touch with them.
When a shopper takes your quiz, don’t just show them their results – recommend products that fit their size or personal preferences.
You can even display details about the fit, like torso length or bust support, to help customers find their perfect match.
Product recommendations skyrocket conversions, so take advantage of this opportunity.
And when shoppers are done with your quiz, ensure you’re doing one more critical thing: following up.
A shopper just completed your quiz - awesome! But your job isn’t done. Don’t go radio silent. Follow-up after the quiz.
It’s not just about creating an awesome quiz. It’s what you do with it after the fact.
Make sure you’re following up with quiz takers – whether or not they make a purchase.
If they don’t buy right away:
Remind them that they’re missing out on the perfect fit. Shoppers know how hard it is to find the right size for swimsuits and intimates. Chances are, they haven’t found what they’re looking for yet.
Your reminder may be the push they need to make a purchase.
If they DO purchase right away:
Your quiz is just the first step in building a relationship with customers. Use the zero-party data you collect to earn their loyalty by showing them other products they’ll love.
You’ve built the ultimate fit finder quiz – now what? Spread the word!
Your fit finder quiz is part of the buying experience, so make sure customers can find it.
What’s the best way for them to find it?
Make it easy to find your quiz by adding it to your nav bar. Shoppers searching for information won’t miss it because your menu already has their attention.
If you have multiple fit-finding resources, you can add them to a dropdown menu, like this:
If you only have one quiz, you can feature it prominently on your navigation bar, like this:
Your nav bar is a great place to feature a quiz, but what if shoppers ignore it? Entice them to take your quiz by adding it to your product pages.
Product pages are the perfect place to promote your fit finder quiz. Before they add the item to their cart, they have to make a few choices – including their size.
Some shoppers may not know which size to choose, especially if they’re shopping for intimates, swimwear, or custom apparel.
If you don’t provide guidance, they may leave your site and shop with a competitor instead.
A size guide is a good start, but customers want to know their size. Your fit finder quiz can give them the confidence they need to take the next step in the buyer’s journey.
Here’s a great example of how to promote your quiz on your product page:
If you want your fit finder quiz to drive results, on-site promotion is key. But you should also be promoting your quiz through:
Psst – We did an entire blog post about the best practices for promoting your quiz, so be sure to check that out!
Your quiz is done. Woohoo! But there’s one tiny issue: you must test and update your quiz consistently. If you introduce a new product unlike anything in your catalog, you may need to adjust a few questions to integrate it into your quiz nicely.
And if you find that something is now off with your sizing, your quiz may need a snappy update.
The time and effort you put into your fit finder quiz teaches you a lot about your customers and how you can better meet their needs.
You’re likely familiar with the challenge of turning anonymous visitors into a first time
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