Shoppers are guided through their quiz with in-question advice from Sam—like how to determine hair texture—helping them answer accurately and increasing confidence in the recommendations they receive.
Results are grouped into “Care Edit” and “Style Edit,” plus a “You May Also Like” section. This format aligns with how shoppers think about routines and makes it easier to act on suggestions.
The quiz is promoted across key pages—from homepage to product collections—using placements that blend into the experience, like a hero module on PDPs or a button within the product grid.
Targeted pop-ups encourage quiz completion with a simple message: take the quiz and unlock 10% off. Exit-intent triggers and teaser slide-ins are used selectively to reach shoppers without overloading the experience.
From first click to post-purchase, Digioh helps brands optimize every moment of the customer journey. Here’s how this brand is building smarter, higher-converting experiences.
Don’t settle for siloed tools. With Digioh, you get one powerful platform for pop-ups, product quizzes, onsite identification, and more—everything you need to personalize every step of the customer journey. Identify more traffic. Collect more zero-party data. Turn insights into revenue.
IGK Hair makes finding the right shampoo and conditioner seamless with this two question quiz. Leveraging Digioh's outcomes feature, this makes for the right recommendation for every shopper.
