RANAVAT’s quiz recommends a complete skincare routine based on age, skin type, goals, lifestyle, and environment. The results page lays out a personalized ritual, with the option to add products individually or all at once with a single click.
Before viewing results, shoppers can opt in to get their ritual via email and unlock 15% off. If they enter their email, the quiz results email they receive (powered by Klaviyo) includes a “Shop My Ritual” CTA button that brings them back to their unique results page, making it easy to shop later without starting over.
The quiz is featured across RANAVAT’s homepage hero, site navigation, footer, and email campaigns. With visibility across touchpoints, the quiz becomes a central conversion driver in the shopping journey.
By collecting data on skin goals, self-care habits, and environmental factors, RANAVAT is building a rich zero-party dataset for each quiz taker. This means targeted post-quiz messaging, future segmentation, and more personalization strategies.
From first click to post-purchase, Digioh helps brands optimize every moment of the customer journey. Here’s how this brand is building smarter, higher-converting experiences.
Digioh has helped RANAVAT give people the answers that they need, reduce friction, and, beside the quiz, they've continued to provide amazing advice as they see so many sites every single day. They are experts in this space, and it really has helped me reach the goal of deep connection with my customers.
Michelle Ranavat
Founder at RANAVAT
Don’t settle for siloed tools. With Digioh, you get one powerful platform for pop-ups, product quizzes, onsite identification, and more—everything you need to personalize every step of the customer journey. Identify more traffic. Collect more zero-party data. Turn insights into revenue.
Azio Beauty’s quiz creates a personalized skincare routine and guides shoppers into a flexible subscription, offering savings over time and making it simple to commit to high-quality, affordable skincare.
