How Lull’s Mattress Quiz Drove a 144% Lift in Conversion (and a 300x ROI)

Built With Digioh

From first click to post-purchase, Digioh helps brands optimize every moment of the customer journey. Here’s how this brand is building smarter, higher-converting experiences.

Product Recommendation Quizzes

Onsite Identification

Zero-Party Data Suite

Integrations Activated

Klaviyo

Shopify

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How Lull Drives Premium Mattress Sales With a Personalized Quiz Experience

Lull needed a way to build trust and guide shoppers toward the perfect mattress without overwhelming them or relying on the traditional in-store mattress buying experience. They launched a personalized Digioh-powered quiz to educate shoppers, match them to the right mattress, and collect zero-party data. Lull drove 144% higher conversion rates, a 36% increase in AOV, and over 300x ROI, plus collected email opt-ins from nearly half of quiz takers.

We were very skeptical at first. We didn’t know if a quiz was worth it. But we were hearing from all these people that we trust that Digioh is the best tool… And now we have the output and a quiz is definitely a proven marketing channel for Lull.

Mark Nagelmann

Senior Director of Ecommerce at Lull

Interested in adding a quiz to your site?

Capture more leads, boost conversions, and personalize the customer journey with a custom-built quiz powered by Digioh. Whether you need product recommendations, lead segmentation, or guided selling, we’ll help you create a high-performing quiz that fits your goals and brand.

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