Lull’s quiz asks 7 thoughtful questions—from sleep position to firmness preference—to match shoppers with their ideal mattress. The results page reflects back their answers for a confident, high-consideration purchase.
At the end of the quiz, shoppers can opt in to get their results (and exclusive offers) via email, or skip and view them instantly. Those who opt in receive a fully personalized results email, and Lull adds them to a follow-up sequence designed to reinforce their choice and drive conversion.
Quiz data flows seamlessly into Klaviyo, so each email in Lull's post-quiz flow includes dynamic blocks that recall what shoppers shared (like being a hot sleeper or side-sleeper), keeping the buying journey as relevant as possible, while boosting email relevance and retention.
Lull tested placement across the site, starting with the top nav and footer, then expanding to landing pages, the homepage, and email campaigns (powered by Klaviyo). With every test, Lull saw that their quiz was guiding shoppers and changing the way they purchased.
From first click to post-purchase, Digioh helps brands optimize every moment of the customer journey. Here’s how this brand is building smarter, higher-converting experiences.
Lull needed a way to build trust and guide shoppers toward the perfect mattress without overwhelming them or relying on the traditional in-store mattress buying experience. They launched a personalized Digioh-powered quiz to educate shoppers, match them to the right mattress, and collect zero-party data. Lull drove 144% higher conversion rates, a 36% increase in AOV, and over 300x ROI, plus collected email opt-ins from nearly half of quiz takers.
We were very skeptical at first. We didn’t know if a quiz was worth it. But we were hearing from all these people that we trust that Digioh is the best tool… And now we have the output and a quiz is definitely a proven marketing channel for Lull.
Mark Nagelmann
Senior Director of Ecommerce at Lull
Don’t settle for siloed tools. With Digioh, you get one powerful platform for pop-ups, product quizzes, onsite identification, and more—everything you need to personalize every step of the customer journey. Identify more traffic. Collect more zero-party data. Turn insights into revenue.
La-Z-Boy’s quiz helps shoppers narrow in on the perfect recliner while capturing valuable insights on comfort, lifestyle, and space preferences.
