Personalization isn’t broken, but the way most brands approach it is hitting a ceiling.
As cookies disappear and shoppers expectations rise, personalization built around sessions and short-term signals isn’t cutting it anymore.
This playbook will show you how to move beyond moment-based tactics and build identity-first personalization that compounds over time.
What identity-first personalization is (and what it isn’t)
Why session-based personalization plateaus, even when it’s “working”
How to move from moment-based tactics to experiences that carry context forward
Strategies from ecommerce brands who are using identity to reduce friction, improve conversion, and drive retention and LTV
How to assess your current identity maturity, and what to focus on next
Personalization has entered its identity era. This playbook breaks down why that shift is happening now and how to adapt without ripping out your existing stack or abandoning event-based tactics.
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Each chapter includes real, practical examples of how ecommerce brands are using identity to:
• Stop repeating experiences
• Adapt onsite journeys
• Make smarter conversion decisions
• Extend personalization into email, SMS, subscriptions, and re-engagement
Find out where your personalization strategy really stands. The playbook includes a quick quiz to assess your current identity maturity—from moment-based optimizer to identity-first operator—with guidance on how to level up.
Ready to Build Personalization That Doesn’t Reset?
Download The Identity-First Personalization Playbook
Learn how ecommerce brands are capturing identity with purpose, carrying context forward, and activating personalization across the entire customer lifecycle.
Download the Playbook
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