Obvi’s quiz starts with one key question: what’s your ultimate health or beauty goal? From there, the experience branches into tailored paths based on answers (like targeting weight loss struggles or energy levels) ending with product recs that feel handpicked. A visual progress bar styled as a shrinking tummy keeps the experience branded and fun.
Obvi features their quiz in the site nav, homepage hero, and dropdown menus, plus links it across ads and their massive Facebook community. Every path invites shoppers to start with a quiz, because product fit starts with personalization.
Shoppers can enter just their email, email and phone, or skip both. Those who opt in are added to targeted flows powered by Sendlane and Attentive, making it easy for Obvi to follow up with product-specific education and offers.
After completing the quiz, shoppers land on a results page where they can see their matched products with “add to cart” and “add all” options, can choose a 30, 60, or 90-day supply, and opt into autoship. With their Digioh-powered quiz, they've increased CVR by 102%, grew LTV by 14%, and drove a 34% increase in AOV.
From first click to post-purchase, Digioh helps brands optimize every moment of the customer journey. Here’s how this brand is building smarter, higher-converting experiences.
.png)
Obvi’s Octane AI quiz lacked flexibility, delivered limited data insights, and had low engagement, preventing the brand from creating a personalized experience. So, they switched to Digioh, creating a fully customizable, engaging product quiz with dynamic logic, improved aesthetics, and actionable insights. In 6 months, Obvi’s quiz completion rate jumped to 80%, conversion rates increased by 102%, and LTV grew by 14%, driving higher engagement and business impact.
Digioh is obsessed with making sure that the experience you're creating for your customers is something that you’re super proud of. It's not just an out-of-box tool that you add as an app and that's it. It truly feels if you were to hire an agency to run your quiz, for example, or build you a quiz. It's not just a product or tool that you can build a quiz with. It's truly a team that works alongside you.
Ronak Shah
Founder and CEO of Obvi
Capture more leads, boost conversions, and personalize the customer journey with a custom-built quiz powered by Digioh. Whether you need product recommendations, lead segmentation, or guided selling, we’ll help you create a high-performing quiz that fits your goals and brand.
6AM Run’s quiz helps runners discover the ideal fuel for their goals. With a few quick questions, it personalizes recommendations to keep athletes energized, hydrated, and performing at their peak.
