PrettyLitter used Digioh’s Identification Suite to recognize 496K previously anonymous visitors, syncing them to Klaviyo to unlock high-performing email and SMS flows. This server-side identity data keeps working even after cookies expire—fueling segmentation, automation, onsite personalization, and long-term growth.
With region-specific Spin-to-Win pop-ups, PrettyLitter gamifies opt-ins and speaks to shoppers in their preferred language. These experiences helped drive 70% of new US email subscribers and over $1.1M in pop-up-attributed revenue.
Digioh’s inline footer embeds give PrettyLitter a seamless, persistent way to collect high-intent email opt-ins across every page. Customized by geography and language, they support steady list growth without disrupting UX.
With a 90% completion rate, PrettyLitter's Cat Routine Personality Quiz powered by Digioh captures pet preferences, asks what perks loyalty members want most, and awards loyalty points, turning every quiz taker into a more valuable, better-understood customer.
From first click to post-purchase, Digioh helps brands optimize every moment of the customer journey. Here’s how this brand is building smarter, higher-converting experiences.
With rising acquisition costs and a lean team, PrettyLitter turned to Digioh to identify anonymous visitors, personalize experiences, and power growth. Using Digioh’s Identification Suite, they uncovered 496K identities, fueling segmentation, email/SMS flows, and onsite personalization. Combined with high-converting pop-ups and a loyalty-driven quiz, PrettyLitter turned more traffic into subscribers, more subscribers into customers, and more customers into loyal fans.
Digioh helped us recognize and reach so many more of our site visitors. Once we could actually identify who was coming to our site, everything clicked—our pop-ups, our Klaviyo flows, our loyalty campaigns. That visibility alone has driven millions in revenue we couldn’t have captured before.
Matthew Seifert
Vice President, CRM and Loyalty at PrettyLitter
Don’t settle for siloed tools. With Digioh, you get one powerful platform for pop-ups, product quizzes, onsite identification, and more—everything you need to personalize every step of the customer journey. Identify more traffic. Collect more zero-party data. Turn insights into revenue.
Finding the right CBD products for your pet can be tough. Enter Bailey's CBD quiz powered by Digioh! Paired with Skio subscriptions for increased subscription growth plus embedding the quiz in their mobile app with Tapcart, this is a powerful marketing funnel.
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