PrettyLitter Turned Identity Into Loyalty, Powering $2.2M+ in Revenue With Digioh & Friendbuy

PrettyLitter is a crystal-based cat litter that monitors feline health by changing color based on urine pH, helping pet parents catch potential health issues sooner. But as acquisition costs rose and the marketing team stayed lean, PrettyLitter needed a smarter way to turn anonymous site visitors into loyal, long-term customers.

That’s where Digioh and Friendbuy came in—helping PrettyLitter identify visitors, personalize their experiences, and build the kind of loyalty that drives lasting, profitable growth.

Get the full visual breakdown of PrettyLitter's strategy, from identification and pop-ups, to inline embeds and a loyalty quiz.

‍

Uncovering Opportunity With Identification

Before PrettyLitter could build loyalty, they needed to know who their visitors were. Using Digioh's Identification Suite, they recovered 496K identities and synced them to Klaviyo, transforming unknown traffic into revenue-driving segments. That meant more personalized emails, better segmentation, and smarter lifecycle automation. 

Those newly identified visitors (who were previously unreachable) gave PrettyLitter a high-impact foundation for growth without needing to drive more traffic.

Plus, since Digioh stores this identity server-side, PrettyLitter can continue to recognize returning visitors even after cookies expire.

“Digioh helped us recognize and reach so many more of our site visitors. Once we could actually identify who was coming to our site, everything clicked—our pop-ups, our Klaviyo flows, our loyalty campaigns. That visibility alone has driven millions in revenue we couldn’t have captured before.”
- Matthew Seifert, Vice President, CRM and Loyalty at PrettyLitter

‍

List Growth Powered by Personalized Pop-ups

PrettyLitter doesn’t collect emails and phone numbers just to grow a database—they focus on using their lists to fuel personalized, zero-party-data-powered experiences. With Digioh, every form and pop-up captures valuable data and immediately puts it to work. This allows PrettyLitter’s lean team to:

• Deliver geo-targeted messaging based on region and compliance needs
• Trigger timely flows based on behavior, lifecycle stage, or customer status
• Boost both conversions and long-term retention with personalized offers

‍

Spin-to-Win Campaigns

PrettyLitter also uses Digioh to run multiple Spin-to-Win campaigns, turning static pop-ups into high-converting, gamified experiences that grow their email and SMS lists. Instead of treating these campaigns as one-size-fits-all, each is tailored by regions and audiences. 

For example, PrettyLitter has an expanded reach outside of the United States, with a customer base in Canada and Mexico. The flexibility and customization of Digioh’s product suite allows PrettyLitter to adapt their campaigns in multiple languages and target their French-Canadian and Spanish speaking customers in their preferred language. 

In one year, Spin-to-Win and other pop-up variants contributed:

• $1.1M in total pop-up-attributed revenue
• 70% of new US email subscribers driven by Digioh 

‍

Always-On List Growth With Inline Footers

In addition to targeted pop-ups, PrettyLitter uses Digioh’s inline footers to grow their email list. These footers stay visible across pages without disrupting UX and are customized by geography and language, ensuring that they reach the right visitors with the right messaging.  These inline footers are a low-lift tactic that still delivers a steady stream of high-intent subscribers for the brand.

‍

Using a Quiz to Reward Loyalty Points

Once identity and list-building were in place, PrettyLitter launched a connected loyalty experience with Friendbuy—powered by a Digioh-built Cat Routine Personality Quiz.

This unique quiz serves a dual purpose. By asking questions like how many cats are in the household, how often litter is changed, and what bonus perks customers prefer, it both delights shoppers and segments them by behavior, preferences, and pet needs. With a 90% completion rate, it fuels:

• Personalized recommendations
• Lifecycle flows via Klaviyo
• Loyalty segmentation within Friendbuy
• Reward triggers tied to key engagement behaviors

‍

Friendbuy’s loyalty platform connects seamlessly with Digioh—rewarding customers for completing the quiz, opting into SMS, subscribing, or hitting key milestones. These touchpoints are automated across Klaviyo, Friendbuy, and Digioh, ensuring every action feels personal and rewarding.

‍

A Loyalty Program That Powers Retention & Advocacy 

PrettyLitter’s loyalty program does more than reward purchases—it builds emotional connection, drives advocacy, and boosts lifetime value. Paired with Digioh’s zero-party data capture, Friendbuy turns engagement signals into actionable rewards and lasting retention.

Program Highlights:

• ROI: 13.6x ROI from redeemed member revenue‍
• Referral Power: 19–20% share rate, 20% referred-friend conversion

‍

“Friendbuy has been instrumental in converting engagement into tangible growth. Our loyalty members have shown a highly positive response to the program, with customers becoming more active, engaged, and enthusiastic about redeeming their rewards.”
- Matthew Seifert, Vice President, CRM and Loyalty at PrettyLitter

Program Goals: Building a Connected, Always-On Growth Loop

Retention Through Engagement
Members earn points for interactive actions—quizzes, subscriptions, and wellness activities—turning repeat purchases into ongoing relationships.

Acquisition Through Referrals
With Friendbuy, PrettyLitter’s loyal fans share and advocate organically, fueling high-quality, lower-cost acquisition.

Expand First-Party Data
Every interaction quiz, referral, SMS opt-in—feeds zero-party data into Friendbuy, Digioh, and Klaviyo for richer personalization.

Drive Engagement & Upsells
Rewards inspire product exploration, upgrades, and health education, growing both customer value and brand affinity.

Dynamic and Evolving Program Design

• Flexible Earning Structure: Rewards for engagement, education, and participation.
• Action & Milestone Rewards: Points for completing the Cat Routine Quiz, anniversaries, or subscription upgrades.
• Receipt Scanning (Next Phase): Rewarding in-store purchases at Target, Walmart, and PetSmart.
• Loyalty Surveys: Member feedback drives ongoing optimization.‍
• Educational Touchpoints: Rewards highlight new SKUs, promote wellness learning, and encourage multi-product adoption.

‍

“What makes Friendbuy so powerful is its seamless integration into our ecosystem. It connects effortlessly with Digioh, Klaviyo, and Recharge, turning quiz and referral signals into actionable loyalty data. It’s flexible, easy to optimize, and fully customizable to meet our brand’s goals.”
- Matthew Seifert, Vice President, CRM and Loyalty at PrettyLitter

‍

Lean Team With a Big Impact

With only three marketers, PrettyLitter needed a platform that could scale their impact across channels. Digioh became a trusted partner in helping the brand unlock growth without adding complexity or having to adopt an entire new tech stack. Together, Digioh, Friendbuy, and PrettyLitter build a revenue engine that connects acquisition, engagement, and retention.

• Digioh's Identification turned anonymous traffic into high-performing segments that fueled high-converting Klaviyo flows.
• Gamified pop-ups and other list growth methods increased subscriber count in the United States by 70% and turned that list growth into revenue.
• A fun and engaging quiz experience activated a loyalty program powered by Friendbuy while collecting more information on what loyalty members wanted more of.
• Friendbuy transformed those segments into loyal customers and advocates–delivering a ~13.6x ROI, higher AOV, and a community of active referrers and repeat purchasers.

‍

PrettyLitter set out to solve a familiar problem: how can a lean team convert more visitors, build lasting loyalty, and grow revenue without relying on more ad spend or headcount? Digioh and Friendbuy helped them answer that question with a connected ecosystem that unified identity, capture, personalization, and loyalty.