Jaxxon, a leading jeweler that has served nearly 1 million customers since their founding in 2018, was challenged with connecting people with the perfect piece of jewelry. They sought a way to quickly learn more about their customers, match the right product to the right person, and use their consumer-consented data across channels such as: email, their website, and retargeting across the web.
“It started with us wanting the value of the data,” says Jaxxon creative director Johnii Barbarino. "Not just trying to infer from a bunch of different analytics platforms, but having something very poignant.”
Needing a product recommendation quiz solution with design flexibility, rich reporting, and robust ntegrations, Jaxxon turned to Digioh.
While Jaxxon offers a variety of jewelry, their chains are what hook customers in.
“We like to introduce people to our brand through chains and expand from there,” says Barbarino.
“We truly believe that most people would look good in a chain. It’s just a matter of finding the right style for each person.”
That’s why, for their first quiz initiative, Jaxxon chose to launch a Chain Style Quiz. With user experience and site speed a priority, Jaxxon envisioned a cleanly-designed quiz that matched their bold branding while matching shoppers with the right chain.
“Style chains are pretty thin,” notes Barbarino, “and can look the same across images, especially when rendering on a phone. So we decided on [a design] that was very simple.”
The Digioh team worked closely with Jaxxon to bring their quiz vision to life. The process, says Barbarino, was “seamless.”
“When we had any questions, the Digioh team were quick to address them and get everything set up.”
Jaxxon’s chain quiz passes all captured data to their email platform, allowing Jaxxon to send quiz takers their results via email. They are also able to use the zero-party data captured from the quiz for enhanced email segmentation.
After launching their quiz, Jaxxon saw results right away.
Nearly 5% of all shoppers who take the quiz make a purchase, leading to a 197% CVR lift.
“We’re pleasantly surprised with just how much [the quiz] helped conversion.”
Finally, because Digioh provides detailed breakdowns of all quiz questions and responses, Jaxxon also learned that 80% of visitors are buying for themselves, not others. This allowed them to refine their messaging to better align with shopper motivations.
With a successful quiz under their belt, what’s next for Jaxxon?
For the 2022 holiday season, Jaxxon is launching a general gift concierge that goes beyond chains to feature its entire product catalog.
“We have high hopes for how that will perform.”
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