Equator’s quiz matches shoppers to their perfect coffee by asking about brew methods, tasting notes, and preferences. The results page highlights a #1 match and runner-ups, with built-in options to select grind, size, subscription, and instantly add to cart—all without leaving the page.
Shoppers who opt in during the quiz get their results delivered via email with their top match, runner-up picks, and a quick intro to the brand's story for first-timers. Each product in the email links to the PDP, making it easy to complete their purchase.
To re-engage indecisive shoppers, Equator launched a Digioh-powered exit pop-up inviting them to find their perfect coffee. It triggers based on specific display rules, like only showing after 2+ page views and avoiding quiz takers or visitors who've just checked out.
Equator’s email campaign used the first quiz question as the CTA, letting recipients jump right into the experience. Sent to both longtime loyalists and lower-intent leads, it created an approachable, personalized entry point, equally effective at driving reengagement and deepening product affinity.
From first click to post-purchase, Digioh helps brands optimize every moment of the customer journey. Here’s how this brand is building smarter, higher-converting experiences.
Don’t settle for siloed tools. With Digioh, you get one powerful platform for pop-ups, product quizzes, onsite identification, and more—everything you need to personalize every step of the customer journey. Identify more traffic. Collect more zero-party data. Turn insights into revenue.
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Stumptown’s coffee quiz taps into how you feel about your morning cup. From flavor preferences to seasonal vibes, each answer helps narrow down beans that fit the moment (and the mood).
