Choosing a baby carrier is a high-consideration purchase, especially for first-time parents who don't know what they don't know. Ergobaby's quiz asks about babywearing style and budget to narrow down to a single confident recommendation.
Before seeing their match, shoppers are asked to share their email in exchange for a special offer, but they can skip it and go straight to results. It's a low-friction approach that keeps the experience moving while still giving Ergobaby a consistent way to grow their list from high-intent, purchase-ready parents.
The results page keeps it simple: one recommended carrier, with options to choose color and fabric before adding directly to cart. Parents who want to dig deeper can click through to the full PDP.
The quiz is promoted in two high-visibility spots: an inline block on the homepage and a "Need help finding the right carrier?" prompt inside the Baby Carriers nav dropdown. Whether a parent is just arriving or already mid-browse, they have a clear path to guided help.
From first click to post-purchase, Digioh helps brands optimize every moment of the customer journey. Here’s how this brand is building smarter, higher-converting experiences.
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Don’t settle for siloed tools. With Digioh, you get one powerful platform for pop-ups, product quizzes, onsite identification, and more—everything you need to personalize every step of the customer journey. Identify more traffic. Collect more zero-party data. Turn insights into revenue.
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