How PrettyLitter Turned 496K Recovered Identities Into $2.2M+ in Attributed Revenue

PrettyLitter wanted to create more growth from the traffic it already had. With acquisition costs rising and a small marketing team, the opportunity was to identify more visitors, make onsite capture more personal, and connect those signals to retention and loyalty instead of relying on additional paid traffic or headcount.

Get the full visual breakdown of PrettyLitter's strategy, from identification and pop-ups, to inline embeds and a loyalty quiz.

‍

The Challenge: Turn Anonymous Traffic Into a Connected Customer Relationship

Before PrettyLitter could personalize or build loyalty, it needed to know who was visiting. A large share of site traffic was anonymous, limiting the audiences available for Klaviyo segmentation and lifecycle automation.

At the same time, the team wanted list growth experiences to do more than collect an email address. Every form, pop-up, quiz, and loyalty action needed to create useful customer context that could improve the next touchpoint.

‍

The Approach: Connect Identity, Capture, Quiz Data, and Loyalty

PrettyLitter built a connected ecosystem with Digioh, Friendbuy, Sticky Digital, and Klaviyo so that identification and onsite engagement could feed directly into retention and loyalty programs.

• Recover more visitor identities. Digioh Passport identifies returning visitors server-side and syncs recovered identities into Klaviyo, expanding the audience available for personalized messaging.
• Personalize list growth by audience and geography. Pop-ups and inline forms adapt by region, language, lifecycle stage, and customer status instead of showing every visitor the same offer.
• Use gamification to grow email and SMS. Spin-to-Win campaigns turn list growth into a more engaging onsite experience while remaining customizable by market.
• Use a quiz to enrich loyalty profiles. The Cat Routine Personality Quiz captures household and preference data, then feeds personalization, Klaviyo flows, Friendbuy segmentation, and reward triggers.
• Reward engagement, not only purchases. Friendbuy loyalty can assign points for quiz completion, SMS opt-in, subscription activity, and other behaviors that deepen the customer relationship.

Digioh sits at the identity and onsite engagement layer, Klaviyo activates recovered identities and customer data in lifecycle flows, and Friendbuy uses quiz and engagement signals to power loyalty and referral experiences, while Sticky Digital supports the connected strategy.

For PrettyLitter, identification was the unlock that made the rest of the onsite and retention strategy more effective.

“Once we could actually identify who was coming to our site, everything clicked—our pop-ups, our Klaviyo flows, our loyalty campaigns.”
- Matthew Seifert, Vice President, CRM and Loyalty at PrettyLitter

‍

The Results: More Addressable Visitors, More Revenue, and a Stronger Loyalty Loop

PrettyLitter recovered 496,000 visitor identities and synced them to Klaviyo, expanding the audience available for segmentation and lifecycle automation. Digioh-engaged traffic converted at 7.8% compared with a 1.3% site average.

Over one year, Spin-to-Win and other pop-up variants generated $1.1 million in attributed revenue and drove 70% of new US email subscribers. Across the broader connected program, the current case study reports more than $2.2 million in attributed revenue.

The Cat Routine Personality Quiz reached a 90% completion rate and feeds data into both Klaviyo and Friendbuy. The loyalty program generated 13.6x ROI from redeemed member revenue, with a 19–20% referral share rate and a 20% referred-friend conversion rate.

For a three-person marketing team, the larger outcome was operational leverage: identity, capture, personalization, and loyalty could work together without requiring a collection of disconnected point solutions.

"Sticky Digital loves partnering with Digioh and Friendbuy because together we’re able to build smarter, more personalized onsite experiences far beyond traditional marketing — using segmented pop-ups, banners, and messaging that turn loyal customers into repeat purchasers. Retention isn’t just about email and SMS — it’s about connecting the entire funnel, and the Digioh X Friendbuy integrations help us unify the full customer experience for brands like PrettyLitter.”
- Nikki Tooman, Co-Founder & CEO at Sticky Digital

‍

Why It Worked: Each Signal Made the Next Experience Smarter

• Identity expanded the reachable audience. Recovering known visitors increased the number of people PrettyLitter could segment and engage without buying more traffic.
• Capture experiences were personalized, not generic. Regional, language, behavioral, and lifecycle rules made list growth more relevant.
• Quiz data had an immediate destination. Customer preferences moved into lifecycle and loyalty systems instead of remaining isolated in the quiz platform.
• Loyalty rewarded meaningful engagement. Quizzes, subscriptions, referrals, and opt-ins became behaviors that strengthened both the customer profile and the relationship.
• The model fit a lean team. Connected partners provided leverage across acquisition, retention, and advocacy without requiring more headcount.

‍

Key Takeaways for Ecommerce Marketers

• Solve identity before layering on more personalization. You cannot tailor lifecycle journeys for visitors you cannot recognize.
• Use list growth forms to collect context, not only contacts. Geo, lifecycle, preference, and behavior signals can make the resulting audience more valuable.
• Connect quizzes to loyalty when the data serves both goals. A well-designed quiz can entertain customers, enrich profiles, and trigger rewards at the same time.
• Measure the ecosystem, not just individual widgets. Revenue, identity recovery, subscriber growth, loyalty ROI, and referral performance show how the pieces reinforce one another.