Build a shopping experience That Doesn't Reset Every Session

A co-branded playbook from Digioh and Klaviyo

Your Klaviyo setup is solid. Flows are live, campaigns are going out, and the automation logic is sound. But if cookies are still doing the heavy lifting on identity, you're leaving reach and revenue on the table every time a shopper switches devices or a cookie expires.
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This playbook shows you how identity resolution and zero-party data make every part of Klaviyo, email, SMS, and service, work closer to what it's actually capable of.

Here’s what you’ll learn from the playbook:

Where the identity gap actually costs you, in flows, segments, and SMS reach

How Digioh Passport and Klaviyo's CDP work together without overlapping

How zero-party data from quizzes and pop-ups sharpens Klaviyo AI, from predictive analytics to Segments AI

How to build onsite experiences that adapt to known versus anonymous shoppers

A four-stage roadmap for rolling out identity-first personalization without rebuilding what already works

Written for Directors of Ecommerce, CRM and lifecycle marketers, and retention leads at mid-enterprise brands running Klaviyo.

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What’s Inside the Playbook:

The Identity Gap, Made Concrete

Why cookie decay, cross-device browsing, and anonymous traffic quietly cap your Klaviyo program's performance, and why stacking more point solutions doesn't fix it.

A Four-Stage Roadmap You Can Start Monday

Identify, capture, personalize, activate. A practical sequence for brands already on Klaviyo who want to add the identity layer underneath what's already working, plus real brand examples at every stage.

Digioh + Klaviyo, Built for Each Other

How Digioh Passport extends identity into the anonymous, pre-opt-in layer that Klaviyo's CDP can't reach on its own, and how the two platforms activate that identity across email, SMS, onsite, and service.

FrequentlyAsked Questions

Who is this playbook for?

This playbook is for Directors of Ecommerce, CRM and lifecycle marketers, retention leads, and digital experience teams at mid-enterprise ecommerce brands running or evaluating Klaviyo.

Is this playbook product-focused or salesy?

No. It's built around the strategy, not the pitch. Digioh and Klaviyo product capabilities show up where they're directly relevant, but the throughline is identity resolution and zero-party data, not a features list.

Do I need to be a Digioh customer to get value from this?

No. If you're on Klaviyo and exploring how to strengthen the identity layer underneath it, or evaluating both platforms together, the playbook is built to be useful either way.

What's different about this from other ecommerce playbooks?

This one is co-authored with Klaviyo and goes deep on how identity and zero-party data improve specific Klaviyo capabilities, including Klaviyo AI, Service, and SMS, not just email.