How RANAVAT Lifted Conversion 266% and AOV 33% With Personalized Shopping Experiences

RANAVAT sells premium products in categories where the shopper often needs reassurance that a recommendation will work for them personally. The brand’s retail experience can provide that one-to-one guidance, but the DTC site needed a scalable way to recreate the same feeling online.

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The Challenge: Make a Premium Online Experience Feel Personal

RANAVAT’s assortment spans skincare, haircare, and fragrance, and the right product can depend on age, skin type, goals, routines, environment, and personal taste. Sending every visitor to the same product grid left a gap between the brand’s high-touch retail experience and its ecommerce journey.

The challenge was especially important at a premium price point. New customers needed to understand which product fit their needs and what outcome they could expect before feeling comfortable making the first purchase.

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The Approach: Build Personalized Paths for Different Beauty Decisions

RANAVAT uses a Digioh product recommendation quiz for skincare and fragrance while connecting the resulting preference data to onsite and lifecycle personalization.

• Use a detailed Skincare Ritual Quiz. The experience asks about age, skin type, goals, self-care habits, and environmental factors, then recommends a personalized routine.
• Offer value without forcing an email gate. Shoppers can enter email for an incentive and personalized results message or skip directly to the recommendation.
• Make purchase easy on the results page. Recommended products include direct add-to-cart actions and an option to add the full ritual, while returning visitors can be taken back to saved results.
• Use a different framework for fragrance. Instead of asking shoppers to identify unfamiliar scent notes, the fragrance quiz uses mood, energy, and personality to build confidence in an online fragrance choice.
• Extend personalization beyond quizzes. RANAVAT also uses Digioh for teaser slide-ins, email/SMS capture, banners, gift-with-purchase promotions, and exit-intent experiences.

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RANAVAT runs Digioh across its Shopify storefront, and the customer data captured through quizzes and onsite experiences can flow into Klaviyo. Because these experiences share one platform, the context collected in one interaction can inform the next rather than remaining siloed.

For a lean team, the value included both customer-facing personalization and the ability to operate those experiences without a fragmented stack.

“They’re like an extension to our in-house marketing team.”
- Michelle Ranavat, Founder of RANAVAT

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The Results: Shoppers Who Felt Understood Converted at 8.8%

Digioh-powered campaigns convert at 8.8% compared with a 2.4% sitewide average, a 266% increase. Average order value from Digioh campaigns reached $200 compared with $150 across the rest of the site, a 33% increase.

The quizzes also created a growing zero-party data foundation. Signals such as age, skin goals, hair priorities, routines, and environment can shape how RANAVAT communicates with customers after the first visit.

For a lean organization, the broader platform model reduced the need to manage separate tools for quizzes, pop-ups, onsite personalization, and data capture while still supporting a highly branded experience.

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Why It Worked: Personalization Addressed the “Will This Work for Me?” Question

• The quiz reduced individual uncertainty. Recommendations were based on the customer’s own needs instead of relying on broad social proof alone.
• Different categories received different quiz logic. Skincare used needs and routines; fragrance used mood and personality, matching the way shoppers actually make each decision.
• Results made the next step easy. Saved recommendations and add-to-cart functionality reduced friction after the personalized journey.
• Zero-party data stayed useful after purchase. Customer context could continue shaping email and onsite messaging.
• The operating model fit a lean team. One partner supported creative, technical execution, and multiple onsite use cases.

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Key Takeaways for Ecommerce Marketers

• Personalization is especially valuable when confidence is the barrier. Premium skincare and fragrance shoppers often need reassurance that the recommendation is for them specifically.
• Do not force the same quiz design onto every product category. The best questions reflect how customers naturally think about the decision.
• Make results persistent and shoppable. Remembering prior recommendations and reducing clicks to cart can turn a helpful quiz into a stronger conversion path.
• Use one customer-data layer across onsite experiences when possible. Shared context makes pop-ups, quizzes, and lifecycle messaging more coherent.