Strategy guides built by practitioners. Covering identity-first personalization, zero-party data, quiz strategy, and more.
Browse the Library
Playbooks Library
Pick the playbook that matches where you are. Each one is battle-tested and proven to drive more revenue for your website. Backed by over 2,000 downloads by marketers just like you in the last year alone.
PERSONALIZATION
How ecommerce brands move from one-size-fits-all experiences to persistent, identity-driven personalization that compounds across every channel.
ZERO PARTY DATA
Co-written in partnership with Klaviyo, the practical guide to collecting, activating, and owning customer preference data -- without relying on third-party cookies or black-box signals.
Quiz Strategy
A step-by-step guide to building product recommendation quizzes that capture zero-party data, improve conversion rate, and feed your lifecycle engine.
BFCM STRATEGY
If your BFCM to-do list feels endless and your tabs look like a CVS receipt, you're not alone. That's exactly why we made this.
WANT TO SEE IT IN ACTION?
Real examples from real brands. Quizzes, pop-ups, personalized experiences, and the results behind them.
