MERIT’s Digioh-powered quiz guides shoppers through 5 visual steps—skin tone, undertone, usage type, and seasonality—to recommend their perfect complexion match. Built-in education and image-based questions make the experience intuitive and interactive.
Before viewing results, shoppers can opt in to receive their shade match by email. If they do, MERIT automatically sends a personalized follow-up with their top results, and a “Take Me Back” button to revisit their results page, blending zero-party data capture with thoughtful retargeting.
On the results page, MERIT shows two personalized product recommendations with variant pre-selection and direct add-to-cart functionality, making it effortless for shoppers to go from match to purchase in a click.
MERIT gives their quiz prime real estate, linking it from the top nav and complexion menu to maximize discovery. It’s core to the shopping experience, and treated like it.
From first click to post-purchase, Digioh helps brands optimize every moment of the customer journey. Here’s how this brand is building smarter, higher-converting experiences.
Don’t settle for siloed tools. With Digioh, you get one powerful platform for pop-ups, product quizzes, onsite identification, and more—everything you need to personalize every step of the customer journey. Identify more traffic. Collect more zero-party data. Turn insights into revenue.
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With so many lash options—magnetic, DIY extensions, strip lashes, and more—Lola’s quiz makes finding the perfect match easy. In just minutes, it guides shoppers to their ideal style, simplifying decisions and boosting conversions.
