Willow’s quiz narrows down the best pump based on lifestyle, location, and milk output. From “busting a move” to “commuting on the go,” it guides each mom to the pump that fits her journey, plus a comparison chart for added clarity.
Before seeing their quiz result, shoppers can opt to receive it via email or skip straight to the answer. This low-friction approach respects busy moms’ time while still fueling list growth and Klaviyo flows.
Willow’s sizing guide lets moms choose how they want to measure: via app or print-at-home tool. Based on their path, the quiz adapts with step-by-step instructions and tooltips for confident, customized flange sizing.
Every response in Willow’s quizzes—from pumping location to milk storage options—captures zero-party data that can power segmentation, retention strategies, and support content built around moms’ needs.
Don’t settle for siloed tools. With Digioh, you get one powerful platform for pop-ups, product quizzes, onsite identification, and more—everything you need to personalize every step of the customer journey. Identify more traffic. Collect more zero-party data. Turn insights into revenue.
Navigating shoppers to find the perfect gift has never been easier than with this guided selling quiz. Melissa and Doug also capture incredibly valuable zero party data to segment shoppers, offer loyalty points for quiz completion, and deliver an expert recommendation.
