How EMUAID Reconnected With Their Audience and Achieved 47.5X ROI With Digioh’s Full Platform

EMUAID® is a medical-grade, homeopathic treatment brand developed by Speer Laboratories. Known for its fast-acting, natural remedies, EMUAID offers over-the-counter solutions for chronic skin conditions like eczema, psoriasis, and fungal infections.

When EMUAID came to ATTN Agency (a Digioh Certified Agency), their email list was in crisis. A previous partner had suppressed over a million subscribers, leaving the brand without a reliable way to reach their audience. Performance was slipping, engagement was down, and their ability to personalize communication across email and SMS was limited by a lack of zero-party data. Despite a loyal customer base and a proven product line, EMUAID needed to rebuild trust and reconnect with their audience.

“When I looked at the account, it was clear the path to growth had nothing to do with pushing harder on promotions and everything to do with rebuilding the foundation. So much of their audience was suppressed, and they had no way to activate zero-party data across messaging platforms, which meant they couldn’t tailor messaging or build meaningful connections with customers. I recommended Digioh because it gave us the tools to solve all of those challenges at once by giving us a way to collect the right data, connect it across platforms, and use it to deliver more personalized, impactful experiences from the very first touchpoint. It allowed us to rebuild their list while also rebuilding connections with their audience.”
- Miranda Mattson, Director of Message Marketing, ATTN Agency

To turn things around, ATTN Agency implemented Digioh’s full platform, including a personalized product quiz, zero-party data pop-ups, and Digioh’s Owned Identification Suite. In just 60 days, EMUAID rebuilt engagement and started driving measurable growth with Digioh.

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Helping New Customers Find the Right Product From the Start

EMUAID launched a condition-based product recommendation quiz to help first-time EMUAID shoppers navigate their options with confidence. Instead of landing on a generic PDP, visitors were guided through a series of questions about symptom type and severity. Their answers led to a personalized product recommendation, creating a frictionless experience tailored to their needs. Powered by Digioh’s quiz builder and conditional logic, EMUAID could deliver an on-brand experience while capturing valuable data for their Klaviyo flows.

Behind the scenes, quiz data synced into Klaviyo, unlocking new opportunities for segmentation and lifecycle marketing. EMUAID used conditional logic to dynamically personalize email flows based on quiz results, making post-quiz campaigns more relevant and more effective.

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Rebuilding the List and Capturing the Right Data

To accelerate quality list growth, ATTN replaced EMUAID’s existing opt-ins with high-performing pop-ups powered by Digioh. Each pop-up collected meaningful zero-party data at the point of sign-up, and unlike their previous setup, this data could now flow seamlessly into both Klaviyo (email) and Postscript (SMS).

That meant EMUAID could finally personalize both email and SMS from the first touchpoint, whether a shopper converted immediately or not. List growth accelerated, and so did the relevance of their marketing.

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Identifying Anonymous Traffic and Reconnecting With Lost Subscribers

Using Digioh’s Identification Suite, ATTN helped EMUAID connect more data points across more sessions. By recognizing site visitors who hadn’t yet opted in, they could match browsing behavior to existing Klaviyo profiles (even after cookies expired). Digioh’s ID Suite helped restore suppressed profiles and re-engage dormant subscribers with personalized email and SMS. It also expanded EMUAID’s pool of known users, powering more retargeting, winback, and abandonment flows.

It also expanded the brand’s pool of known users, increasing the number of subscribers eligible for retargeting, winback, and abandonment flows. And because Digioh’s identity layer is additive to platforms like Klaviyo, it worked without requiring duplicate flows or reengineering existing campaigns.

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The Impact of a Reconnected Audience

With Digioh in place, ATTN was able to help EMUAID rebuild their audience, regain momentum, and drive measurable results:

• 47.5X ROI on Digioh-powered experiences: every part of the platform contributed to efficient revenue growth and helped EMUAID consolidate their tech stack, since they didn’t have to pay for or onboard several point solutions for each of their goals.
• 2.8% lift in conversion rate for sessions driven by Digioh’s quiz and pop-ups (2.8% vs. 0.5% sitewide): the quiz reduced friction for new visitors, while pop-ups drove intent with personalized entry points.
• 211.4% increase in total Klaviyo recipients: by capturing more emails and reactivating previously suppressed subscribers, EMUAID dramatically increased the number of contacts eligible for personalized flows and campaigns.
• 54.5% increase in net new subscribers across email and SMS: powered by engaging pop-ups and quiz opt-ins, this list growth helped EMUAID unlock personalization from the first touchpoint.
• 20.6% of total purchases influenced by Digioh experiences: zero-party data from the quiz and pop-ups fueled segmented email/SMS journeys that supported shoppers all the way to checkout.
• 9.6% lift in total conversion value: personalization and data activation led to higher average order values and stronger funnel efficiency.

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Together, Digioh’s platform—via a quiz, pop-ups, and Identification Suite—gave EMUAID the tools to reconnect with their audience, personalize every touchpoint, and reactivate dormant subscribers. What started as a recovery from list suppression became a foundation for sustainable growth powered by zero-party data and cross-channel engagement.