How Saalt Replaced a Hard-to-Manage Custom Quiz and Reached a 12% Add-to-Cart Rate

Period care is personal, and for many shoppers it is also unfamiliar. Saalt needed an online experience that could explain options with empathy, recommend a relevant product, and let customers move at their own level of comfort—without forcing the internal team to rely on developers for every small update.

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The Challenge: A Custom Quiz the Marketing Team Couldn’t Control

Saalt’s original developer-built quiz asked the right questions and produced recommendations, but the team had no backend access. Even small copy or color changes required a support ticket, making the experience difficult to maintain as products and customer needs evolved.

The quiz also lacked email capture. Shoppers were actively sharing information and showing intent, but Saalt had no simple way to continue the conversation through lifecycle marketing after the quiz ended.

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The Approach: Build a Flexible Quiz Around Shopper Comfort and Education

Saalt partnered with Digioh to create a customizable quiz that the team could own, update, and connect to the rest of its marketing program while keeping the customer experience polished and respectful.

• Let shoppers choose their depth of education. Some visitors can explore sizing and fit information, while others can move more quickly to a recommendation instead of being forced through one fixed path.
• Add email capture without creating a hard gate. Shoppers can opt in to receive their results by email, giving Saalt a new lifecycle entry point that did not exist in the previous quiz.
• Use Klaviyo to continue the education. Quiz email capture can trigger an educational follow-up flow and create a foundation for future segmentation based on customer preferences.
• Consolidate onsite tools. While building the quiz, Saalt also used Digioh pop-ups for welcome offers and list growth, with future plans for UTM-triggered campaign personalization.

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Saalt uses Digioh on its Shopify ecommerce experience and connects quiz opt-ins to Klaviyo for educational follow-up. The current case study also lists Tapcart as an integration partner, supporting a broader ecosystem for customer engagement.

Saalt’s platform decision depended on both technical flexibility and the ability to maintain a premium, stigma-breaking brand presentation.

The Results: A High-Traffic Quiz With Strong Purchase Intent

Within 90 days, Saalt’s quiz became one of the site’s most-visited pages. Quiz takers added products to cart at a 12% rate, and 5% proceeded to checkout.

The redesigned experience also closed a lifecycle gap by introducing email capture and connecting results to Klaviyo follow-up. Instead of losing the context shoppers shared in the quiz, Saalt can use that information to support continued education and future personalization.

Operationally, the team gained the flexibility to update and evolve the experience without being locked into a single developer, while still receiving hands-on technical and creative support when needed.

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Key Takeaways for Ecommerce Marketers

• Operational flexibility is part of quiz ROI. A powerful experience loses value if the marketing team cannot update it quickly.
• Do not force every shopper through the same amount of education. Optional depth can support both first-time category shoppers and customers who already know what they want.
• Capture lifecycle permission at a natural moment. Offering emailed results creates a useful reason to opt in after a shopper has invested time in the quiz.
• Use the same platform for adjacent onsite needs when it reduces complexity. Pop-ups and campaign-specific experiences can extend the value of the implementation beyond the quiz itself.