Soylent captures website visitor email addresses with Digioh’s one-time-use coupon feature, coupled with exit-intent technology. Digioh’s targeting options allow Soylent to specifically target visitors who arrive through organic search.

Instead of showing the same coupon code to each new subscriber, Soylent gives each person a unique coupon code, that can only be used once. This prevents coupon sharing or coupon abuse.

The image below shows the lightbox that displays when a visitor is about to exit. To receive 10% off a new subscription, the visitor has to enter their email address:

This image shows the Thank You page, where the unique coupon code is presented:

By offering an enticing coupon, Soylent is able to capture the email addresses of website visitors before they exit.

WhatToExpect.com uses inline widgets to subtly direct website visitors to registration pages or app downloads.

Digioh’s targeting options allow them to select exactly which devices to target, getting higher click-through-rates in return.

This simple and clean inline widget displays on desktop and leads to an email registration page. It works very well, redirecting 2.2% of all visitors to the registration page.

This app download widget displays specifically on Android devices, and encourages expectant moms to download a growth tracking app. 2.9% of the visitors end up clicking the link to download the app.