Is your free email pop-up builder holding you back? Learn about the benefits of advanced email acquisition pop-ups and the tools you need to achieve them.
Email Service Providers (ESP), Customer Relationship Management (CRM), and Content Management System (CMS) tools often provide a free email capture pop-up.
Unfortunately, email acquisition campaigns that rely on these free services:
It's awesome that they include email capture as a feature and it's a great place to start! But if you're looking to create more fun, interactive experiences on your website—like quizzes, surveys, personalized pop-ups, dynamic banners, and gamification elements—then you should also take advantage of advanced email and SMS acquisition tools that come with it.
Grow your list faster with features like integration into your tech stack, coupon codes, A/B testing, two-step SMS signup, and other advanced features.
Email is one of the leading forms of marketing because email’s return on investment (ROI) is $36 for every $1 spent. One of the leading ways to get people to sign up for your newsletter or mailing list is through email pop-ups.
Pop-ups often contain:
Advanced two-step pop-ups allow you to capture email and SMS.
Browse through our 20 examples of the best email pop-ups to get a better idea of what email pop-ups are and what they look like.
If you have a sign-up form on your site’s sidebar or menu, you may wonder: why switch to pop-ups? Email acquisition pop-ups get in front of the user and don’t rely on the user navigating to your sidebar for a conversion.
We helped Hershey’s (yes, the delicious chocolate company):
Email pop-ups were the core of this strategy.
The best email pop-ups offer:
If you’re struggling to turn website visitors into customers, you can benefit from better email pop-ups. Ditching your ESP’s free email pop-ups benefits your businesses beyond just an increase in conversion rates.
Businesses just dipping their toes into email acquisition often start with free options from their ESP, CRM, or website builder. You can try these free solutions when you’re trying to minimize cash outflows, but you’ll outgrow them as your business grows.
Advanced pop-up solutions offer an array of benefits, including:
Staying on-brand is crucial to your marketing efforts. Your solution should offer a flexible design editor with the freedom to:
Your brand isn’t generic, so your email pop-up design shouldn’t be either.
SMS messages have a read rate of 42% and an open rate of nearly 98%. If you use SMS marketing, it’s crucial that your pop-up provider allows you to capture a visitor’s mobile number too.
A/B Testing and Multivariate Testing empower you to test your way to higher conversions. You can test different pop-ups or templates, and even monitor KPIs to understand how each version performs.
Advanced solutions will even automatically deploy the winning test for you to improve conversions.
Performance reports provide insight into how your acquisition strategy is working – or not working. Free pop-up builders are unlikely to provide the in-depth reporting that you need to make key changes to your campaign to increase sign-ups and revenue.
What is one of the most powerful motivators for getting someone to take any action online? Something free. Digioh offers the option to provide one-time use coupon codes to new subscribers that skyrocket sign-up rates.
Dynamic items give you the power to:
Dynamic text replacement allows you to create personalized sign-ups that routinely outperform generic options.
Zero-party data is consented data shared between the sign-up and you. Obtaining this type of data allows you to circumvent third-party data restrictions and build authentic relationships with customers.
Rules and Conditions shouldn’t follow a one-size-fits-all approach. Most ESPs do not offer you the freedom of who you show a pop-up to and when you show it to them.
Does your lightbox stay closed once a user hits “X?” With a pop-up teaser, users can re-open the lightbox and potentially sign up for your list later.
Connect your tech stack together and begin sharing data across solutions to personalize your site, pass emails to your sales team, and more.
If you’re not sure whether it’s time to change to a new email pop-up provider or if your conversion rates are low, ask yourself the questions below.
If you know your email pop-up could do better, it may be time to switch to an advanced solution with powerful tools for increasing conversions and subscribers.
Out-of-the-box solutions may not offer the tools and features you need to increase conversions and subscribers.
Digioh supplies you with a suite of tools that allow you to:
An off-the-shelf solution may not give you the option to capture mobile numbers and pass them to your mobile marketing platform, which means that you’ll be leaving money on the table.
SMS subscribers are high revenue drivers. In fact, text messages have a 98% open rate compared to email rates, which sit at 21%.
Digioh empowers you to create multi-step forms that capture both email addresses and mobile numbers. And even if the user quits at the SMS stage, you’ll still collect their email address.
Here’s an example of a 2-step form that captures the mobile number after collecting an email address on the first page:
Free email pop-up builders offer very limited (if any) rules and conditions.
With Digioh, you make the rules. Simply adjust your conditions to show your boxes when you want to who you want.
You can set rules and conditions for how often visitors see your pop-ups, so you can keep bounce rates low with targeted messages.
What kind of rules and conditions can you set?
Setting rules and conditions gives you more control and allows you to provide a better overall customer experience.
Some pop-up builders allow you to collect names and email addresses, but little else.
Names and email addresses are a great place to start, but what if you could capture more information to better personalize your marketing messages? Digioh helps you collect more than just a name and email address. You can also:
Passing cookie user data provides you with valuable and useful information about your potential customers, such as:
The more you know about your audience, the easier it will be to create experiences that convert, both on and off your site.
Digioh gives you more customization options and the ability to think outside of the box when it comes to data capture.
For example, you can ask a direct question to get more information about the lead when they sign up for your list, such as:
Here’s a great example:
Questions are a simple way to gain valuable data, and most will be happy to answer your question in exchange for something worthwhile (discount, free item, etc.).
The more zero-party data points you collect, the better. Why? Because they help your brand build strong, direct relationships with consumers and personalize your marketing.
Zero-party data is information that’s shared deliberately and voluntarily with you, so you can base your marketing strategies on actual data and not assumptions. How can you leverage this data?
Understanding your customer is the key to success, and zero-party data helps you do just that.
Testing and comparing the results of different pop-up creatives is crucial to your email acquisition success. Some pop-ups will perform better than others. Knowing which one offers the highest conversions will help maximize your results.
Free pop-up creation tools typically don’t offer things like A/B testing, generative AI tools, or more advanced features to help improve conversions.
When you ditch free pop-up builders and use a solution like Digioh, you can test and iterate more often and with greater ease.
With Digioh, you can:
And if you’re struggling with the design of your pop-up, email acquisition strategies, or setting up the conditions, our team is here to help.
Free pop-up form builders are a great place to start, but they’ll only get you so far. A robust solution like Digioh is the better solution for email and SMS capture, arming you with the tools you need to generate personalized, targeted pop-ups and test creatives to ensure you’re always maximizing conversions. Plus, Digioh integrates with your existing tech stack (including hundreds of SMS marketing tools, ESPs, and custom integrations), making the transition virtually seamless. Every day, 4 billion people check their email. Marketers focus heavily on email acquisition because it gives them a direct connection to a highly targeted lead. If someone signs up for your newsletter or list, you can nurture them and turn them into long-term customers.
Zero consumption based pricing with zero limits allows your brand to deploy Digioh across your entire marketing funnel.
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