Pressed came to Digioh for a Quiz. Identification Changed Everything.

How a lean ecommerce team at a 90-location wellness brand uses Digioh to identify more shoppers, personalize every visit, and drive revenue.

Pressed was built around a simple idea that wellness should be accessible wherever you are. Daniel Washburn, Director of Ecommerce at Pressed, is responsible for the digital side of that experience. 

With a lean CRM team, there’s a strong emphasis on bringing in tools that drive real value and make a measurable difference.

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The problem: you can’t taste the juice online

When you walk into a Pressed store, a team member asks whether you’re there for taste or function, and they hand you a sample. They walk you through a cleanse or a tonic based on what you’re trying to accomplish. The purchase feels guided, personal, and low-risk.

Replicating that digitally is genuinely hard. “You can’t taste the juice online,” as Daniel puts it. And for someone who’s just starting a wellness journey, showing up to a site full of products without a clear starting point can feel really overwhelming. The digital experience needed to do what a good store associate does: meet people where they are and help them take a first step.

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Coming back to Digioh for the quiz, staying for the identity resolution

Pressed had used Digioh before. After switching to a quiz point solution and finding it too rigid—limited quiz flexibility, weak analytics, murky attribution—they came back.

The Flavor Quiz Digioh built for Pressed is the digital version of the in-store conversation. It asks about wellness goals, flavor preferences, lifestyle, and how often someone wants to incorporate Pressed into their routine. The final step is a personalized product recommendation results page, with a “Shop Now” CTA that sends shoppers to the product page for each recommended item.

For a new visitor who doesn’t know where to start, the quiz gives them a place to land, where the recommendations feel personal. And it works: quiz buyers have 46% higher average order value. 35% of people who take the quiz share their email in the process, giving Pressed a contact they can nurture long after the session ends.

But the quiz turned out to be just the beginning.

"When we came back to Digioh, it was primarily because of the quiz—the flexibility of being able to customize it and the type of product recommendations we could give. Identification was just a nice-to-have. But we’ve realized identity is the big revenue driver for us. All the tie-ins with Klaviyo, abandoned cart recovery, being able to start that CRM flywheel earlier in the stage…that’s been a huge benefit."
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- Daniel Washburn, Director of Ecommerce at Pressed

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Identity turned out to be the real unlock

What Pressed didn’t fully anticipate when they came back to Digioh was how much the identification layer would change what was possible across the rest of their site.

Digioh Passport identifies visitors and persists that identity across sessions, even after cookies expire, which matters a lot for a brand like Pressed, where a lot of traffic arrives from Meta, Google, and social (and where anonymous visitors are the norm). 

It's also how Pressed gets ahead of third-party cookie deprecation rather than reacting to it. Most brands are still figuring out what they'll do when cookies go away. Pressed is already operating with an identity layer that doesn't depend on them.

A significant portion of their reachable audience has been identified by Digioh Passport and recovered for campaign targeting, helping Pressed reach people they would have otherwise lost entirely.

Identifying someone is only half the equation. The other half is what you do with it.

"We didn’t realize the amount of flexibility and personalization that’s available from a banner or a pop-up. Being able to look back at data and say, has this person ever purchased a cleanse before? If so, show them this offer. Do they have something in their cart? Show them this offer. Being able to really understand the guests when they’re on the site wasn’t really top of mind. So leveraging the information we already know about the guest and being able to personalize and customize the promotion through the site has been eye opening."
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- Daniel Washburn, Director of Ecommerce at Pressed Juicery

Capturing new visitors

When someone lands on the Pressed site for the first time, they see a welcome pop-up offering a discount in exchange for email and SMS sign-up. If they close it without submitting their info, a sticky banner at the bottom of the page picks up where the pop-up left off, creating a second, lower-friction opportunity to collect their email and SMS before they browse away.

If Pressed already has their email, the experience adapts and the visitor sees an SMS-only pop-up instead, helping Pressed collect their phone number without asking for data they’ve already given.

Recovering visitors before they bounce

Exit-intent is where Digioh Passport does some of its most valuable work for Pressed. When an unknown visitor has items in their cart and goes to leave, they see a “Before you go!” pop-up asking for their email in exchange for a discount. It’s one last chance to identify someone before they bounce, so even if they don’t convert today, Pressed can reach them later.

For visitors who are already known and have items in their cart, the message changes entirely. Instead of asking for contact information or offering a discount, Pressed shows a “You left something behind. Check out now before your cart expires” message. And if they still don’t convert, the follow-up can fire regardless because of the integration between Digioh and Klaviyo.

There’s also an exit-intent for known visitors without cart items who haven’t yet signed up for SMS. They get a $5 offer in exchange for signing up for SMS before they leave. And for visitors who haven’t seen the quiz and don’t have anything in their cart, an exit-intent pop-up redirects them to take it.

Each of these triggers only fires for the right person at the right moment, but none of them would be possible without knowing who’s actually on the site.

Personalizing for known customers

For visitors Pressed already knows well, Digioh enables a level of personalization that goes well beyond a generic promotion. Their 2-Day Cleanse campaign, for example, is only shown to visitors who meet a specific set of conditions: they’re a known contact who’s purchased a cleanse or fast before, has been active in the last 30 days, and hasn’t purchased the specific 2-Day Cleanse product. 

This type of campaign reaches exactly the people most likely to act on it, without being broadcast to everyone and losing its impact. So far, this pop-up has seen a 9.9% conversion rate, showing the impact of displaying it to such a targeted audience.

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Triple-digit ROI and a CRM flywheel that spins

In just 6 months, visitors who engaged with a Digioh campaign drove 20% of Pressed’s total site revenue, and the brand is seeing a substantial triple-digit ROI. But the numbers only tell part of the story.

Lead generation has climbed steadily, giving the CRM team more to work with on every new product launch.

And the quiz data has become one of their richest sources of customer insight, giving Pressed real signals about what their guests are looking for. It feeds directly into how the team thinks about messaging and resource allocation.

For a team of two on CRM, that kind of output matters. "When you’re buying these types of tools, you want the tool to run itself," said Daniel. "You don’t have the resources to train someone on it and spend a good portion of their time managing this tool that was supposed to help you. It turns into a time suck. So having Digioh do all of the work, it really is a done-for-you solution."

The onboarding reflected that same philosophy. Digioh built out the experiences, came with ideas, and handled the heavy lifting.

"Digioh did 99% of the work. We almost didn’t even have to lift a finger. It was one of the best onboarding experiences we’ve ever had."
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- Daniel Washburn, Director of Ecommerce at Pressed Juicery

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The thing they can’t replace

Ask Daniel what would be hardest to replace if Digioh went away, and surprisingly, the answer isn’t the quiz.

"The identification component would be the most difficult to replace for sure. All the customized experiences we’re able to power, all the data that’s coming in, and having the ability to leverage all of that. That would be the hardest, which is funny, because that wasn’t originally why we came back to Digioh. But now, we can’t live without it."
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- Daniel Washburn, Director of Ecommerce at Pressed Juicery

That’s the Digioh story for a lot of brands. They come in for a quiz and stay because the platform does something they didn’t know they needed—and then can’t imagine working without.

For Pressed, that’s identity. Knowing who’s on the site, showing them the right experience at the right moment, and keeping the CRM flywheel spinning even after the session ends. It’s the connective tissue between what happens onsite and everything that follows—the emails, the flows, the recovery campaigns, and the retention. And unlike the tracking infrastructure most brands still rely on, it doesn't depend on third-party cookies, which means it keeps working as cookies continue to go away.