How Pressed Drove 20% of Site Revenue and Lifted Quiz-Buyer AOV 46%

‍Pressed built its brand around making wellness approachable. In stores, team members can ask customers about their goals, offer samples, and guide them toward a cleanse, tonic, or product that fits their needs. Delivering that same level of guidance online required more than a traditional ecommerce catalog.

The Challenge: Recreate Guided Product Discovery Online

New visitors to the Pressed website can’t sample products or speak with an associate before making a decision. For shoppers beginning a wellness journey, browsing a large product selection without a clear starting point could feel overwhelming.

Pressed needed an online experience that could understand what shoppers wanted, recommend relevant products, and reduce uncertainty surrounding a first purchase. The company had also outgrown a rigid quiz-only tool with limited flexibility, weak analytics, and unclear attribution.

The challenge extended beyond product discovery. Much of Pressed’s traffic arrived anonymously, limiting the team’s ability to personalize a visit, recover an abandoned cart, or continue the relationship after someone left the site.

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The Approach: Connect Quizzes, Identity, and Personalizationn

Pressed returned to Digioh to build a more flexible Flavor Quiz that asks about wellness goals, flavor preferences, lifestyle, and desired routine before directing shoppers to personalized product recommendations. Rather than treating the quiz as a standalone conversion tool, Pressed connected it to a broader identification and personalization strategy.

Guide shoppers toward the right products

‍Quiz responses produce personalized recommendations with direct paths to relevant product pages. Even when a shopper doesn’t submit an email address, the completed quiz creates useful preference data for future segmentation and personalization.

Recognize more visitors across sessions

‍Digioh Passport helps Pressed retain visitor identity beyond a single browsing session, preserving context that would otherwise disappear when browser cookies expire.

Adapt onsite experiences to each visitor

‍New visitors receive an email-and-SMS welcome offer, while recognized email subscribers receive an SMS-only invitation. Exit-intent messaging also changes according to whether the visitor is known, has items in the cart, or has previously engaged with the quiz.

Connect onsite behavior with Klaviyo

Identity and behavioral signals support relevant Klaviyo recovery and lifecycle flows after a shopper leaves the site, extending personalization beyond the onsite session.

Tech Stack Integration

Pressed’s Shopify storefront feeds onsite behavior and commerce context into Digioh. Digioh identifies visitors, captures quiz and preference data, and determines which onsite experience each shopper should see. Those identity and behavioral signals then support relevant Klaviyo recovery and lifecycle flows after the visitor leaves the site.

What began as a quiz project became a broader revenue and retention strategy.

"When we came back to Digioh, it was primarily because of the quiz. Identification was just a nice-to-have. But we’ve realized identity is the big revenue driver for us. All the tie-ins with Klaviyo, abandoned cart recovery…that’s been a huge benefit."
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- Daniel Washburn, Director of Ecommerce at Pressed

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The Results: 20% of Site Revenue and Higher-Value Quiz Buyers

The Flavor Quiz improved product discovery and customer acquisition. Shoppers who purchased after taking the quiz generated 46% higher average order value, while 35% of quiz participants shared their email address, giving Pressed more opportunities for lifecycle marketing.

The broader identification and personalization strategy produced an even larger business impact. During the first six months, visitors who engaged with a Digioh campaign accounted for 20% of Pressed’s total site revenue, contributing to a substantial triple-digit return on investment.

Pressed also used identity-powered targeting to promote its 2-Day Cleanse to a narrowly defined audience based on prior purchase behavior and recent engagement. That campaign achieved a 9.9% conversion rate.

Beyond immediate revenue, the program steadily expanded the audience available to Pressed’s CRM team. Quiz responses also became a valuable source of customer insight for messaging, campaign planning, and resource allocation.

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Why It Worked: Identification Connected Every Experience

• The quiz solved an immediate customer problem. It gave uncertain shoppers a clear starting point and recreated part of the guided discovery experience Pressed provides in stores.
• Identification made every other tactic more effective. The quiz helped Pressed learn what shoppers wanted, while Digioh Passport helped the brand retain and activate that context across visits.
• Each onsite experience had a specific job. Welcome offers, sticky banners, exit-intent experiences, cart reminders, quiz invitations, and targeted product promotions were assigned to different visitor conditions rather than shown indiscriminately.
• The onsite and CRM strategies worked together. Klaviyo activation allowed the customer journey to continue after the visitor left the website.
• The operating model fit a lean team. Digioh handled much of the implementation and campaign execution, allowing the two-person CRM team to benefit from sophisticated personalization without taking on another high-maintenance tool.

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Key Takeaways for Ecommerce Marketers

• Treat quizzes as more than conversion widgets. A quiz can guide product discovery, collect customer preferences, grow an addressable audience, and improve future segmentation.
• Build identification into the broader customer journey. Recognition creates more value when it changes the experience a visitor receives onsite and the campaigns activated afterward.
• Do not repeatedly ask for information the customer has already shared. Known and unknown visitors should receive different messages and calls to action.
• Use onsite behavior to strengthen lifecycle marketing. Cart activity, product interests, quiz responses, and purchase history can make email and SMS programs more relevant.
• Choose an implementation model that matches the team. For lean marketing organizations, the operational burden matters alongside platform functionality.

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That’s the Digioh story for a lot of brands. They come in for a quiz and stay because the platform does something they didn’t know they needed—and then can’t imagine working without.

For Pressed, that’s identity. It’s the connective tissue between what happens onsite and everything that follows—the emails, the flows, the recovery campaigns, and the retention.