How Pressed Juicery Uses Identity to Personalize Every Onsite Interaction

New visitors see a pop-up to subscribe to email and SMS for 10% off. But if Pressed already has their email, that pop-up automatically swaps to an SMS-only ask. Shoppers who close the welcome pop-up see a sticky bottom banner keeping the offer visible, and a teaser slider that reopens the pop-up. Every variation is doing something specific based on what Pressed already knows about that visitor.

Unknown shoppers leaving with items in their cart see a "before you go" email capture, giving Pressed one last chance to identify them before they bounce. Known shoppers with a cart get a "you left something behind" push to checkout. Known visitors without SMS get a $5 offer to sign up for SMS. Shoppers who've browsed without engaging get redirected to the flavor quiz. Digioh's identity logic determines which experience fires, so none of them overlap and each one has a clear job to do.

This pop-up targets a narrow audience: known contacts who've previously purchased a cleanse or fast, engaged with the brand in the last 30 days, and haven't bought the 2-day cleanse yet. It never shows to anyone outside that segment.

Nine questions—like wellness goals, lifestyle habits, how often they want to incorporate Pressed—lead to personalized product recommendations with direct links to each PDP. Email capture is optional at the end. But even when shoppers skip it, every completed quiz adds zero-party data Pressed can use for segmentation and future campaigns.